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Introduction to Sales

Sales skills are foundational to success in many areas of life: they include active listening, asking good questions, being organized, and staying resilient. These skills can help you unlock more success in your personal and professional life.

Introduction to Sales is designed for people new to the world of sales who want to gain an understanding of its essential business functions. Whether you are a student, an entrepreneur, or just interested in learning more, this course will provide you with a solid foundation of knowledge that you can take into your life and career.

Course details

Course number: MOOC-0312
Course title: Introduction to Sales

Prerequisites: None
Completion criteria: Review all the content in the course
Registration fee: None


The course may be used as a refresher before taking another sales course or may be used by anyone who wants to gain personal knowledge of sales.

Delivery details

The course consists of seven independent study modules that learners can work through at their own pace. To accommodate different learning styles, the material is presented in three formats: standard course modules, videos, and condensed handouts. The content in the three formats is the same, except that the regular modules have practice exercises and some additional linked readings.

Learning outcomes

    • Define the steps in a standard sales process.
    • Discuss different methods of lead generation.
    • Describe the features of a good sales presentation.
    • Respond effectively to objections.
    • Describe the techniques for closing a sale.
    • Understand fundamental negotiation skills.
    • Define customer relationship management.
    • Explain the value of a customer relationship management system.

Time commitment

  • Approximately 5-6 hours

Completion award

  • Digital Badge
  • Printable Statement of Completion

To register

Once registered

Note: If you are creating an account for the first time, it may take up to 24 hours before you are able to log in to BCIT to access your course.

  1. Access your online course at
  2. Login with your BCIT ID (A0…) and password.
  3. Scroll down to your My Courses listing and click on the course link.