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Overview

Delivery mode: Online

  • This program will be delivered online during COVID-19.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
  • Learn more about how this program is adapting learning during COVID-19.

Are you interested and excited about the field of marketing, but not sure in which option to specialize?

The first year of Marketing Management allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration, called an option.

In the second term of First Year students will be invited to select one of 4 specializations: Entrepreneurship, Marketing Communications, Professional Sales, and Tourism Management.

About the program

  • One year option that leads directly into a Year 2 specialization: Marketing Communications, Tourism, Professional Sales, or Entrepreneurship
  • Real-world learning with professional instructors
  • Business consultant project and practicum provide hands-on experience
  • After graduation, transition to the workforce or apply to complete your Bachelor of Business Administration (BBA) degree at BCIT with full-time or part-time evening courses

Visit the Program Matrix to learn about the courses and the Entrance Requirements page to start your marketing career today.

Your experience matters

Do you have work experience or other post-secondary education? You might qualify for course credits to help speed up your training.

Visit our Advanced Placement page to learn more.

International exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Accreditation Council for Business Schools and Programs logo

Entrance Requirements

Advanced Placement

Costs & Supplies

Bring Your Own Device

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.

Courses

Program Details

In BCIT’s two-year Marketing Management diploma program, you’ll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.

You’ll not only learn from successful professionals, you’ll build a solid business education foundation that will be applicable in all of your future endeavours.

A closer look at the program

A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.

Teamwork is a core value in the School of Business, as it is in the business world. You’ll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need in your career. Additionally, the groups established at BCIT are the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.

Presentations are a big part of classroom life. You will make formal presentations to industry clients in your project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.

You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Marketing students often play leading roles in these student led organizations to help build contacts and practice the key skills to succeed in their future careers.

Graduating & Jobs

This program enables a graduate to launch a career in a marketing-related position. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.

Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.

Some career opportunities for Marketing Management diploma grads include:

  • Starting your own business
  • Marketing Coordinator
  • Project Manager
  • Media Buyer
  • Digital Marketing Specialist
  • Account Services Coordinator

Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.

Faculty, Advisors & Staff

School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals – there are no teaching assistants.

Advisory committee

  • Bruce Anthony, BCIT Program Head
  • Danielle Wlson, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Bill Phillips, BCIT Faculty
  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Jeremy Tiffin, Horizon Recruitment
  • Peter Barton, SAP
  • Greg Malpass, Traction on Demand

Learning During COVID-19

Online learning

This program will be delivered online during COVID-19. Learn wherever you choose, as there’s no requirement to attend campus or classes in-person during COVID-19.

While the online classroom looks different, the quality of instruction and the commitment of our faculty and staff remains as strong as ever. We’re dedicated to ensuring that your learning experience is meaningful and productive.

Your schedule

You will be expected to attend online classes and complete group work between the hours of 8:30am – 5:30pm PST, Monday to Friday, excluding statutory holidays.

Technology requirements

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.

Safety on campus

As this program is being delivered online during COVID-19, there’s no requirement for you to come to campus. Please see below for information on accessing instructor support and on the student services offered virtually.

Services and support

Instructors will continue to be available to students remotely, including five dedicated office hours per week.

Our Student Services staff continue to offer advice, care, and support as needed to optimize your learning experience. Many services, including student health services, counselling and student development, and peer tutoring are offering phone or virtual appointments to BCIT students.

Contact Us

Morgan Westcott
Associate Dean, Marketing Management
604-432-8760 | mwestcott2@bcit.ca

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:

    • Program selection and program planning
    • Applying for transfer credit and advanced placement
    • Job placement and graduate outcomes
    • Student life

Questions or comments?

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