Overview
Note: The Marketing Diploma curriculum is currently under review and may be revised for the September 2023 intake. For more information, please contact Study_Marketing@bcit.ca
The first year of Marketing Management allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration, called an option.
In the second term of First Year students will be invited to select one of 5 specializations: Entrepreneurship, Marketing Communications, Professional Real Estate, Professional Sales, and Tourism Sales and Marketing.
About the program
- One-year option that leads directly into a Year 2 specialization: Marketing Communications, Tourism, Professional Sales, Professional Real Estate, or Entrepreneurship
- Real-world learning with professional instructors
- Business consultant project and practicum provide hands-on experience
- After graduation, transition to the workforce or apply to complete your Bachelor of Business Administration (BBA) degree at BCIT with full-time or part-time evening courses
Visit the Program Matrix to learn about the courses and the Entrance Requirements page to start your marketing career today.
Your experience matters
Do you have work experience or other post-secondary education? You might qualify for course credits to help speed up your training.
Visit our Advanced Placement page to learn more.
International study
BCIT offers a number of international study opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. You could participate in a summer field school or complete an international degree. Learn more about studying abroad.
Accredited program
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

- Next up Entrance Requirements
Entrance Requirements
Application processing
Open to applications beginning October 1st (or next business day).
All students must complete the first year of the Marketing Management program before continuing to one of the second year diploma options (Entrepreneurship, Marketing Communications, Professional Real Estate, Professional Sales, or Tourism Management).
Entrance requirements
Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.
- English: two years of education in English in an English-speaking country with one of the following:
- English Studies 12 (67%) or
- English First Peoples 12 (67%) or
- Acceptable equivalent high school course or
- 3.0 credits of post-secondary English, humanities or social sciences (67%) from a recognized institution
What if I don’t meet these English requirements? - Math: one of the following:
- Pre-Calculus 11 (67%) or
- Foundations of Math 11 (67%) or
- Workplace Math 11 (67%) or
- Other acceptable BC and Yukon courses or
- OPMT 0199 - Math for Business (67%) or
- OPMT 0198 - Business Math Assessment Test (67%)
- Option preference: choose one of the following in your online application:
- Undecided – I will declare in the second term of the program
- Entrepreneurship
- Marketing Communications
- Professional Real Estate
- Professional Sales
- Tourism Management
Options are assigned starting in Level 3 and are not guaranteed. By stating a preference, you help the department plan for capacity. Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.
Continuation requirements
Midway through the second term of first year, students either confirm or select their first and second choice for the next year of the program. The second-year options are:
- Entrepreneurship
- Marketing Communications
- Professional Real Estate
- Professional Sales
- Tourism Management
Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.
Recommended for success
- Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.
- Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.
International applicants
This program is available to international applicants. A valid study permit is required prior to starting the program.
Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.
Transfer credit
Do you have credits from another post-secondary school?
Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.
Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.
Apply to program
The two-year Diploma in Marketing Management shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.
To submit your application:
- Include proof of meeting all entrance requirements.
- Convert all transcripts and supporting documents to PDF files.
- Have a credit card ready to pay the application fee.
Apply Now
Scheduled Intakes
September each year.
myCommunication
Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.
You can expect to receive communication concerning the status of your application within four weeks.
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- Next up Advanced Placement
Advanced Placement
Conditions
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:
- Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
- Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
- Seat availability: confirmation may not be available until approximately one week before the term begins.
Re-admission
You can apply for re-admission if you:
- were previously admitted to this program and completed part of it at BCIT and
- want to re-enter the program at an advanced level.
Applications are accepted throughout the year.
Submit the Course-by-Course Self-Assessment Form [PDF] with your application.
Ready to submit your application? Apply now.
Direct entry
You can apply for direct entry if you:
- are a new applicant to this program but already completed an equivalent part of it at BCIT or elsewhere and
- want to apply to an advanced level.
Applications are accepted throughout the year.
There are 4 options for direct entry. If you are applying through options 1, 2, or 3, you must submit an online application. Option 4 applicants, submit your application for transfer directly to BCIT Admissions.
- Option 1: If you do not have a diploma or degree
- Proof of meeting all general entrance requirements (excluding Math 11)
- Course-by-Course Self-Assessment Form [PDF] showing that you have completed all of the required courses for the level to which you are applying
- Option 2: Diploma or degree holders
- Proof of meeting all general entrance requirements (excluding Math 11)
- Proof of diploma or degree* in any discipline from a recognized post-secondary institution
- Bridging Program Self-Assessment [PDF] showing that you have completed all of the required courses below
- Option 3: Adult learners
- Proof of meeting all general entrance requirements
- Approved Advanced Placement and Prior Learning (APPL) Assessment
- Option 4: School of Business + Media diploma program transfer
- Complete the following forms:
- Submit both forms to study_marketing@bcit.ca to have your eligibility reviewed.
- Transfers to Level 2 – If approved, the First-Year Program Head will sign your School of Business Program Change form.
- Transfers to Level 3 – If deemed eligible and transferrable, you will recieve instructions to fill out an Option Choice Application.
- Submit the following to BCIT Admissions:
- Approved School of Business Program Change form.
- Completed Course-by-Course Self-Assessment form
- Pay the required $16 program change fee.
Applications to level 2 or 3.
Submit the following with your online application:
Required courses:
If you are applying to level 2*, you must show proof of completion of (or registration in) the level 1 courses (or equivalents) below.
If you are applying to level 3, you must show proof of completion of (or registration in) the level 1 and 2 courses (or equivalents) below.
*All direct entry students entering level 2 are accepted into the Marketing Management program. Option selection will be available after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option, an alternate option will be assigned.
Level 1 Courses | ||
---|---|---|
Full-time Course | Course Name | Part-time Equivalent |
BLAW 3100 | Business Law | BLAW 3100 |
BSYS 1000 | Business Information Systems | BSYS 1001 |
COMM 1100 | Business Communication 1 | COMM 1103 or COMM 1106 |
ECON 2100 | Microeconomics | ECON 2100 |
MKTG 1102 | Essentials of Marketing | MKTG 1102 |
OPMT 1110 | Business Mathematics | OPMT 1110 |
ORGB 1100 | Organizational Behaviour | ORGB 1105 |
Level 2 Courses | ||
---|---|---|
Full-time Course | Course Name | Part-time Equivalent |
BSYS 2070 | Business Information Systems 2 for MKTG | BSYS 2051 |
BUSA 2100 | Principles of Management | BUSA 2005 |
COMM 2200 | Business Communication 2 | COMM 2202 (or 2002) and COMM 2203 (or 2003) |
ECON 2200 | Macroeconomics | ECON 2200 |
FMGT 2152 | Accounting for Management | FMGT 2152 or both of FMGT 1100 and FMGT 2100 |
MKTG 2202 | Introduction to Marketing Communications | MKTG 2203 and MKTG 3322 |
MKTG 2243 | Sales Skills | MKTG 1219 |
OPMT 1130 | Business Statistics | OPMT 1197 |
Ready to submit your application? Apply now.
Applications to level 3 only.
Submit the following with your online application:
*If you have completed post-secondary studies outside of Canada, the United States, the United Kingdom, Australia or New Zealand, you will require a basic evaluation of your credentials by the International Credential Evaluation Service (ICES). Credential evaluation reports from other Canadian services may be considered.
Required courses:
Full-time Course | Course Name | Part-time Equivalent |
---|---|---|
BLAW 3100 | Business Law | BLAW 3100 |
BSYS 2070 | Business Information Systems 2 for MKTG | BSYS 2051 |
COMM 1100* | Business Communication 1 | COMM 1103 or COMM 1106 |
COMM 2200* | Business Communication 2 | COMM 2202 (or 2002) and COMM 2203 (or 2003) |
FMGT 2152 | Accounting for Management | FMGT 2152 or both of FMGT 1100 and FMGT 2100 |
MKTG 1102 | Essentials of Marketing | MKTG 1102 |
MKTG 2202 | Introduction to Marketing Communication | MKTG 2203 and MKTG 3322 |
MKTG 2243 | Sales Skills | MKTG 1219 |
OPMT 1110 | Business Mathematics | OPMT 1110 |
OPMT 1130 | Business Statistics | OPMT 1197 |
*Note: For accredited Canadian or US credentials, if you have achieved a bachelor’s degree the COMM 1100 and 2200 courses may be waived. If you have an associate degree or a diploma, COMM 1103 (or 1106) and COMM 2202 (or 2002) may be waived. Note that COMM 2203 (or 2003) will still be required.
Ready to submit your application? Apply now.
If you are an adult learner, you may be eligible to complete an Advanced Placement and Prior Learning (APPL) assessment to qualify for direct entry to an advanced level of the program. Visit the SITE Centre to find out if you are eligible, and to learn more about the assessment process and associated fees.
Submit the following with your online application:
Ready to submit your application? Apply now.
If you are currently in a different full-time BCIT School of Business + Media diploma program and wish to transfer:
Do not submit a new online application.
Direct entry FAQs
- When should I apply?
- When will I be accepted?
- Can I transfer options?
- Can I take courses in advance to reduce my course load?
- When will I get my timetable?
- When can I buy my books?
It is recommended that you apply when you have met all of the entrance requirements. If you are currently registered in a course, please indicate this on the self-assessment form.
Once your application has been assessed and has been approved for direct entry, a seat must become available in the program you have selected. The Admissions department must wait until the current students obtain their final grades in either December or May to determine how many seats will become available for direct entry applicants.
You are requested to specify your program option preference(s). Option selection will be completed after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option an alternate option may be assigned. Your requested option cannot be guaranteed at time of application.
In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of time. A maximum of two courses per level are eligible for credit. Note that this will not reduce your full-time program tuition.
Print your timetable one day prior to class start by logging into my.bcit.ca and going to Student Self-Service. You must be registered in your courses in order to access this feature. If you know the set to which you have been assigned, you can also find your timetable on the School of Business Timetables page.
It is recommended that you wait until the first week of classes before buying textbooks. Your instructors will tell you which books to buy.
To register for a Part-time Studies course, visit Register for Part-time Courses or contact Student Information and Enrolment Services.
Still have questions? Review the Admissions FAQ or contact Program Advising.
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Costs & Supplies
Bring Your Own Device
Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
Tuition fees
Please see the Full-Time Tuition & Fees pages for tuition fee amounts:
Books & supplies
Level 1: $775; Level 2: $500
(General estimated cost, subject to change)
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
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- Next up Courses
Courses
Program matrix
Level 1 (15 weeks) |
Credits | ||
---|---|---|---|
BLAW 3100 | Business Law | 4.0 | |
BSYS 1000 | Business Information Systems | 3.0 | |
COMM 1100 | Business Communication 1 | 3.0 | |
ECON 2100 | Microeconomics | 3.0 | |
MKTG 1102 | Essentials of Marketing | 3.0 | |
OPMT 1110 | Business Mathematics | 4.0 | |
ORGB 1100 | Organizational Behaviour | 3.0 | |
Level 2 (20 weeks) | Credits | ||
BSYS 2070 | Business Information Systems 2 for MKTG* | 2.0 | |
BUSA 2100 | Principles of Management* | 2.0 | |
COMM 2200 | Business Communication 2 | 4.0 | |
ECON 2200 | Macroeconomics | 4.0 | |
FMGT 2152 | Accounting for Management | 5.5 | |
MKTG 2202 | Introduction to Marketing Communications | 4.0 | |
MKTG 2243 | Professional Sales Skills & Customer Relationship Management | 4.0 | |
OPMT 1130 | Business Statistics | 5.5 | |
* denotes a half-term course |
|||
Total Credits: | 54.0 |
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
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- Next up Program Details
Program Details
In BCIT’s two-year Marketing Management diploma program, you’ll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.
You’ll not only learn from successful professionals, you’ll build a solid business education foundation that will be applicable in all of your future endeavours.
A closer look at the program
A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.
Teamwork is a core value in the School of Business, as it is in the business world. You’ll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need in your career. Additionally, the groups established at BCIT are the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.
Presentations are a big part of classroom life. You will make formal presentations to industry clients in your project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.
You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Marketing students often play leading roles in these student led organizations to help build contacts and practice the key skills to succeed in their future careers.
Program length
Two years, full-time
Grading
In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.
- At the end of first year, students that have failed MKTG 2202, MKTG 2243, and/or any three or more courses not in Marketing will not be allowed to proceed in the program. If a student wishes to re-enter the program, they must complete the outstanding courses and then re-apply to the program.
- At the end of the first year of the program, students that have failed up to two courses not in Marketing may continue in the program if the failed courses are successfully completed at BCIT before term start. If completing the courses at another institution, students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date.
Students described above will be competing for a limited number of remaining seats available in second year options. Their option applications will only be processed once all first year courses are successfully completed, reducing their chances of receiving their first or second choice.
Additional program options
Program delivery
In person: This program is delivered on campus.
Program location
Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC
Continue your education
Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.
Graduates can also pursue degree completion through BCIT's Bachelor of Business Administration program.
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- Next up Graduating & Jobs
Graduating & Jobs
This program enables a graduate to launch a career in a marketing-related position. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.
Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.
Some career opportunities for Marketing Management diploma grads include:
- Starting your own business
- Marketing Coordinator
- Project Manager
- Media Buyer
- Digital Marketing Specialist
- Account Services Coordinator
Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
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Faculty, Advisors & Staff
School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals – there are no teaching assistants.
Geoffrey Bird, Program Head 1st Year
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.
Erica Halvorsen, Faculty
Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A.in Honours English from UBC, which wasn’t totally useless, after all.
Erin Whittle, Faculty
Erin is a digital marketing strategist with over 15 years’ experience in agencies, client-side, and as a consultant. She has worked across industries and sectors improving the online communications impact of global and local companies.
Advisory committee
- Kevin Murray, Traction Complete (PAC Chair)
- Peter Barton, SAP
- Steve Buchan, Fusion CRM Product Development
- Todd Cullum, Leavitt Machinery
- Jeff Duncan, Meetingmax
- Greg Malpass, Traction on Demand
- Kevin Pearce, LandSea tour
- Jeremy Tiffen, Horizon Recruitment
- Sloan Vereecken, Fairmont Pacific Rim
- Morgan Westcott, BCIT Associate Dean
- Joe Freeburn, BCIT Program Head
- David Tikkanen, BCIT Program Head
- Bruce Anthony, BCIT Program Head
- Danielle Wilson, BCIT Program Head
- Daniel John, BCIT Program Head
- Tracey Renzullo, BCIT Program Head
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Contact Us
If you have questions about the program please contact:
study_marketing@bcit.ca
Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
-
- Program selection and program planning
- Applying for transfer credit and advanced placement
- Job placement and graduate outcomes
- Student life
Questions or comments?
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