The first year of Marketing Management allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration, called an option.
In the second term of First Year students will be invited to select one of 5 specializations: Entrepreneurship, Marketing Communications, Professional Real Estate, Professional Sales, and Tourism Sales and Marketing.
Program delivery mode: in person
- This program will be delivered in person.
- We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.
Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
About the program
- One year option that leads directly into a Year 2 specialization: Marketing Communications, Tourism, Professional Sales, Professional Real Estate, or Entrepreneurship
- Real-world learning with professional instructors
- Business consultant project and practicum provide hands-on experience
- After graduation, transition to the workforce or apply to complete your Bachelor of Business Administration (BBA) degree at BCIT with full-time or part-time evening courses
Your experience matters
Do you have work experience or other post-secondary education? You might qualify for course credits to help speed up your training.
Visit our Advanced Placement page to learn more.
BCIT offers a number of international study opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. You could participate in a summer field school or complete an international degree. Learn more about studying abroad.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Bring Your Own Device
Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
In BCIT’s two-year Marketing Management diploma program, you’ll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.
You’ll not only learn from successful professionals, you’ll build a solid business education foundation that will be applicable in all of your future endeavours.
A closer look at the program
A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.
Teamwork is a core value in the School of Business, as it is in the business world. You’ll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need in your career. Additionally, the groups established at BCIT are the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.
Presentations are a big part of classroom life. You will make formal presentations to industry clients in your project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.
You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Marketing students often play leading roles in these student led organizations to help build contacts and practice the key skills to succeed in their future careers.
This program enables a graduate to launch a career in a marketing-related position. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.
Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.
Some career opportunities for Marketing Management diploma grads include:
- Starting your own business
- Marketing Coordinator
- Project Manager
- Media Buyer
- Digital Marketing Specialist
- Account Services Coordinator
Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals – there are no teaching assistants.
Geoffrey Bird, Program Head 1st Year
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.
Erica Halvorsen, Faculty
Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A.in Honours English from UBC, which wasn’t totally useless, after all.
Erin Whittle, Faculty
Erin is a digital marketing strategist with over 15 years’ experience in agencies, client-side, and as a consultant. She has worked across industries and sectors improving the online communications impact of global and local companies.
- Kevin Murray, Traction Complete (PAC Chair)
- Peter Barton, SAP
- Steve Buchan, Fusion CRM Product Development
- Todd Cullum, Leavitt Machinery
- Jeff Duncan, Meetingmax
- Greg Malpass, Traction on Demand
- Kevin Pearce, LandSea tour
- Jeremy Tiffen, Horizon Recruitment
- Sloan Vereecken, Fairmont Pacific Rim
- Morgan Westcott, BCIT Associate Dean
- Joe Freeburn, BCIT Program Head
- David Tikkanen, BCIT Program Head
- Bruce Anthony, BCIT Program Head
- Danielle Wilson, BCIT Program Head
- Rick Kroetsch, BCIT Program Head
- Daniel John, BCIT Program Head
- Tracey Renzullo, BCIT Program Head
If you have questions about the program please contact:
Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
- Program selection and program planning
- Applying for transfer credit and advanced placement
- Job placement and graduate outcomes
- Student life
Questions or comments?
Sign up to receive updates, invitations to events, and information about BCIT and your program.
We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.
Programs and courses are subject to change without notice.