Marketing Management

Application processing

Open to applications beginning October 1st (or next business day).

All students must complete the first year of the Marketing Management program before continuing to one of the second year diploma options (Entrepreneurship, Marketing Communications, Professional Real Estate, Professional Sales, or Tourism Management).

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.

• English: two years of education in English in an English-speaking country with one of the following:
  • English Studies 12 (67%) or
  • English First Peoples 12 (67%) or
  • Acceptable equivalent high school course or
  • 3.0 credits of post-secondary English, humanities or social sciences (67%) from a recognized institution
  
  What if I don’t meet these English requirements?
• Math: one of the following:
  • Pre-Calculus 11 (67%) or
  • Foundations of Math 11 (67%) or
  • Workplace Math 11 (67%) or
  • Other acceptable BC and Yukon courses or
  • OPMT 0199 - Math for Business (67%) or
  • OPMT 0198 - Business Math Assessment Test (67%)
• Option preference: choose one of the following in your online application:
  • Undecided – I will declare in the second term of the program
  • Entrepreneurship
  • Marketing Communications
  • Professional Real Estate
  • Professional Sales
  • Tourism Management

  Options are assigned starting in Level 3 and are not guaranteed. By stating a preference, you help the department plan for capacity. Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.

Read more about how to meet BCIT’s entrance requirements

Continuation requirements

Midway through the second term of first year, students either confirm or select their first and second choice for the next year of the program. The second-year options are:

• Entrepreneurship
• Marketing Communications
• Professional Real Estate
• Professional Sales
• Tourism Management

Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.

Recommended for success

• Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.


• Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.

International applicants

This program is available to international applicants. A valid study permit is required prior to starting the program.

Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.

Transfer credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Apply to program

The two-year Diploma in Marketing Management shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

To submit your application:

• Include proof of meeting all entrance requirements.
• Convert all transcripts and supporting documents to PDF files.
• Have a credit card ready to pay the application fee.

Apply Now

Learn more about how to apply

Scheduled Intakes

September each year.

myCommunication

Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Conditions

You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. Please note that applications are considered based on:

• Complete applications: you must show proof that you have completed (or are registered in) all requirements to be considered.
• Competitive entry: if the number of applicants exceeds available seats, BCIT will accept those deemed to have the best opportunity for success.
• Seat availability: confirmation may not be available until approximately one week before the term begins.

Re-admission

You can apply for re-admission if you:

• were previously admitted to this program and completed part of it at BCIT and
• want to re-enter the program at an advanced level.

Applications are accepted throughout the year.

Submit the Course-by-Course Self-Assessment Form [PDF] with your application.

Ready to submit your application? Apply now.

Direct entry

You can apply for direct entry if you:

• are a new applicant to this program but already completed an equivalent part of it at BCIT or elsewhere and
• want to apply to an advanced level.

Applications are accepted throughout the year.

There are 4 options for direct entry. If you are applying through options 1, 2, or 3, you must submit an online application. Option 4 applicants, submit your application for transfer directly to BCIT Admissions.

Option 1: If you do not have a diploma or degree




Applications to level 2 or 3.

Submit the following with your online application:

• Proof of meeting all general entrance requirements (excluding Math 11)
• Course-by-Course Self-Assessment Form [PDF] showing that you have completed all of the required courses for the level to which you are applying

Required courses:

If you are applying to level 2*, you must show proof of completion of (or registration in) the level 1 courses (or equivalents) below.

If you are applying to level 3, you must show proof of completion of (or registration in) the level 1 and 2 courses (or equivalents) below.

*All direct entry students entering level 2 are accepted into the Marketing Management program. Option selection will be available after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option, an alternate option will be assigned.

Level 1 Courses
Full-time Course	Course Name	Part-time Equivalent
BLAW 3100	Business Law	BLAW 3100
BSYS 1000	Business Information Systems	BSYS 1001
COMM 1100	Business Communication 1	COMM 1103 or COMM 1106
ECON 2100	Microeconomics	ECON 2100
MKTG 1102	Essentials of Marketing	MKTG 1102
OPMT 1110	Business Mathematics	OPMT 1110
ORGB 1100	Organizational Behaviour	ORGB 1105

Level 2 Courses
Full-time Course	Course Name	Part-time Equivalent
BSYS 2070	Business Information Systems 2 for MKTG	BSYS 2051
BUSA 2100	Principles of Management	BUSA 2005
COMM 2200	Business Communication 2	COMM 2202 (or 2002) and COMM 2203 (or 2003)
ECON 2200	Macroeconomics	ECON 2200
FMGT 2152	Accounting for Management	FMGT 2152 or both of FMGT 1100 and FMGT 2100
MKTG 2202	Introduction to Marketing Communications	MKTG 2203 and MKTG 3322
MKTG 2243	Sales Skills	MKTG 1219
OPMT 1130	Business Statistics	OPMT 1197

Ready to submit your application? Apply now.

Option 2: Diploma or degree holders




Applications to level 3 only.

Submit the following with your online application:

• Proof of meeting all general entrance requirements (excluding Math 11)
• Proof of diploma or degree* in any discipline from a recognized post-secondary institution
• Bridging Program Self-Assessment [PDF] showing that you have completed all of the required courses below

*If you have completed post-secondary studies outside of Canada, the United States, the United Kingdom, Australia or New Zealand, you will require a basic evaluation of your credentials by the International Credential Evaluation Service (ICES). Credential evaluation reports from other Canadian services may be considered.

Required courses:

Full-time Course	Course Name	Part-time Equivalent
BLAW 3100	Business Law	BLAW 3100
BSYS 2070	Business Information Systems 2 for MKTG	BSYS 2051
COMM 1100*	Business Communication 1	COMM 1103 or COMM 1106
COMM 2200*	Business Communication 2	COMM 2202 (or 2002) and COMM 2203 (or 2003)
FMGT 2152	Accounting for Management	FMGT 2152 or both of FMGT 1100 and FMGT 2100
MKTG 1102	Essentials of Marketing	MKTG 1102
MKTG 2202	Introduction to Marketing Communication	MKTG 2203 and MKTG 3322
MKTG 2243	Sales Skills	MKTG 1219
OPMT 1110	Business Mathematics	OPMT 1110
OPMT 1130	Business Statistics	OPMT 1197

*Note: For accredited Canadian or US credentials, if you have achieved a bachelor’s degree the COMM 1100 and 2200 courses may be waived. If you have an associate degree or a diploma, COMM 1103 (or 1106) and COMM 2202 (or 2002) may be waived. Note that COMM 2203 (or 2003) will still be required.

Ready to submit your application? Apply now.

Option 3: Adult learners




If you are an adult learner, you may be eligible to complete an Advanced Placement and Prior Learning (APPL) assessment to qualify for direct entry to an advanced level of the program. Visit the SITE Centre to find out if you are eligible, and to learn more about the assessment process and associated fees.

Submit the following with your online application:

• Proof of meeting all general entrance requirements
• Approved Advanced Placement and Prior Learning (APPL) Assessment

Ready to submit your application? Apply now.

Option 4: School of Business + Media diploma program transfer




If you are currently in a different full-time BCIT School of Business + Media diploma program and wish to transfer:

1. Complete the following forms:
   • School of Business + Media Program Change form [PDF].
   • Course-by-Course Self-Assessment Form [PDF]
2. Submit both forms to study_marketing@bcit.ca to have your eligibility reviewed.
   • Transfers to Level 2 – If approved, the First-Year Program Head will sign your School of Business Program Change form.
   • Transfers to Level 3 – If deemed eligible and transferrable, you will recieve instructions to fill out an Option Choice Application.
3. Submit the following to BCIT Admissions:
   • Approved School of Business Program Change form.
   • Completed Course-by-Course Self-Assessment form
4. Pay the required $16 program change fee.

Do not submit a new online application.

Direct entry FAQs

When should I apply?



It is recommended that you apply when you have met all of the entrance requirements. If you are currently registered in a course, please indicate this on the self-assessment form.


When will I be accepted?



Once your application has been assessed and has been approved for direct entry, a seat must become available in the program you have selected. The Admissions department must wait until the current students obtain their final grades in either December or May to determine how many seats will become available for direct entry applicants.


Can I transfer options?



You are requested to specify your program option preference(s). Option selection will be completed after current level 2 full-time student transfer requests are processed. Notification of option selection will take place in late June. If a seat is not available in your preferred option an alternate option may be assigned. Your requested option cannot be guaranteed at time of application.


Can I take courses in advance to reduce my course load?



In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of time. A maximum of two courses per level are eligible for credit. Note that this will not reduce your full-time program tuition.


When will I get my timetable?



Print your timetable one day prior to class start by logging into my.bcit.ca and going to Student Self-Service. You must be registered in your courses in order to access this feature. If you know the set to which you have been assigned, you can also find your timetable on the School of Business Timetables page.


When can I buy my books?



It is recommended that you wait until the first week of classes before buying textbooks. Your instructors will tell you which books to buy.

To register for a Part-time Studies course, visit Register for Part-time Courses or contact Student Information and Enrolment Services.

Still have questions? Review the Admissions FAQ or contact Program Advising.

Tuition fees

Please see the Full-Time Tuition & Fees pages for tuition fee amounts:

• Domestic tuition for full-time programs
• International tuition for full-time programs

Books & supplies

Level 1: $775; Level 2: $500
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.

Program matrix

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program length

Two years, full-time

Grading

In order to be eligible to continue into the second year of the marketing management program a student must have successfully completed all required first year courses or equivalencies.

1. At the end of first year, students that have failed MKTG 2202, MKTG 2243, and/or any three or more courses not in Marketing will not be allowed to proceed in the program. If a student wishes to re-enter the program, they must complete the outstanding courses and then re-apply to the program.
2. At the end of the first year of the program, students that have failed up to two courses not in Marketing may continue in the program if the failed courses are successfully completed at BCIT before term start. If completing the courses at another institution, students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date.

Students described above will be competing for a limited number of remaining seats available in second year options. Their option applications will only be processed once all first year courses are successfully completed, reducing their chances of receiving their first or second choice.

Additional program options

• Marketing Management Entrepreneurship Option
• Marketing Management Marketing Communications Option
• Marketing Management Professional Real Estate Option
• Marketing Management Professional Sales Option
• Marketing Management Tourism Management Option

Program delivery

In person: This program is delivered on campus.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Continue your education

Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.

Graduates can also pursue degree completion through BCIT's Bachelor of Business Administration program.