British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1550

BCIT

MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business

Course Details

Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$566.61 - $577.29 See individual course offerings below for actual costs.

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 38517

Mon Sep 10 - Mon Dec 10 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 10 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$566.61

Notes

  1. No Class on October 8 and November 12 due to stat holidays.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Winter 2019

Below are four offerings of this course for the Winter 2019 term.

CRN 79372

Mon Jan 07 - Mon Apr 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 01 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$577.29

Notes

  1. There will be no class on February 18 (Family Day)

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 80177

Mon Jan 07 - Sat Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 30 Online

Instructor

Rebecca Coleman

Course Outline

Cost

$577.29

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 78481

Tue Jan 08 - Tue Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 26 Tue 17:30 - 20:30 DTC Rm. 652

Instructor

Rebecca Coleman

Course Outline

Cost

$577.29

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 86596

Thu Jan 10 - Thu Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Thu 17:30 - 20:30 DTC Rm. 310

Instructor

Rebecca Coleman

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$577.29

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Assess which popular social media tools will work best to market your small business and understand best practices when using them.
  • Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.

Effective as of Winter 2018

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration is now open for the Winter 2019 term.

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