British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1550

Important Notice: COVID-19 Institute response

BCIT

MKTG 1550 - Social Media Essentials

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.

Credits

3.0

Cost

$600.78 - $637.94 See individual course offerings below for actual costs.

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 38517

Mon Sep 13 - Mon Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Mon 09:00 - 12:00 DTC DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$637.94

Notes

  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2022

Below are four offerings of this course for the Winter 2022 term.

CRN 80177

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Rebecca Coleman

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$612.54

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

1 seat remaining as of Dec 4, 2021 5:30 pm (PST). Availability may change at any time.

CRN 87546

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$600.78

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 86596

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 17:30 - 20:30 DTC DTC Rm. 652

Instructor

Rebecca Coleman

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$637.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 79372

Mon Jan 10 - Mon Apr 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 04 Mon 09:00 - 12:00 DTC DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$637.94

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 21st – Family Day.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.
  • Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
  • Be able to conduct assessments of social media channels (case studies) and recommend improvements.

Effective as of Fall 2021

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Part-time/Distance & Online Learning   Associate Certificate
  2. Digital Marketing Strategy
    Part-time/Distance & Online Learning   Associate Certificate
  3. Global Business Studies
    Part-time   Associate Certificate
  4. Marketing Management
    Part-time   Certificate
  5. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  6. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  9. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  12. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  13. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  14. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  15. Tourism and Hospitality
    Part-time   Associate Certificate

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