To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.
Credits
3.0
Cost
$589.11 - $625.77 See individual course offerings below for actual costs.
No class held on October 12th - Thanksgiving Day This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
Status
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
Winter 2021
Below are six offerings of this course for the Winter 2021 term.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 15th - Family Day
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
2 seats remaining as of Nov 30, 2020 6:52 pm (PST). Availability may change at any time.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
4 seats remaining as of Nov 30, 2020 6:52 pm (PST). Availability may change at any time.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
4 seats remaining as of Nov 30, 2020 6:52 pm (PST). Availability may change at any time.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion of this course, the student will be able to:
Define traditional marketing methods and new media marketing methods, and understand the difference between them.
Assess which popular social media tools will work best to market your small business and understand best practices when using them.
Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
Be able to clearly define best practices and understand the etiquette of each of the major social networks.
Effective as of Winter 2018
Related Programs
MKTG 1550 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 1550 - Social Media for Business?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is now open for the Winter 2021 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.