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MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business + Media

Course Details

Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$588.44 - $588.84 See individual course offerings below for actual costs.

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 79372

Mon Jan 06 - Mon Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$588.84

Notes

  1. No class held on February 17th - Family Day

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Spring/Summer 2020

Below are five offerings of this course for the Spring/Summer 2020 term.

CRN 66873

Mon Apr 06 - Sat Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 27 Online

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$588.84

Notes

  1. Internet delivery format.
  2. Internet delivery format. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information Read more Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Online registration for this course offering is not available. However, you can still register via phone, mail or in person.

Registration Options

CRN 63528

Mon Apr 06 - Sat Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 27 Online

Instructor

Rebecca Coleman

Course Outline

Cost

$588.44

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 66630

Mon Apr 06 - Fri Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 06 - Jun 26 Online

Instructor

Danielle Wilson

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$588.84

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 60547

Tue Apr 07 - Tue Jun 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 07 - Jun 23 Tue 17:30 - 20:30 DTC Rm. 676

Instructor

Rebecca Coleman

Course Outline

Cost

$588.84

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug-in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 61271

Wed Apr 08 - Wed Jun 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 24 Wed 09:00 - 12:00 DTC Rm. 372

Instructor

Rebecca Coleman

Course Outline

Cost

$588.84

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Assess which popular social media tools will work best to market your small business and understand best practices when using them.
  • Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.

Effective as of Winter 2018

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  14. Tourism and Hospitality
    Part-time   Associate Certificate

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