- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$651.81 - $691.12 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Define traditional marketing methods and new media marketing methods, and understand the difference between them.
- Be able to clearly define best practices and understand the etiquette of each of the major social networks.
- Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
- Be able to conduct assessments of social media channels (case studies) and recommend improvements.
Effective as of Fall 2021
Related Programs
Social Media Essentials (MKTG 1550) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
Course Offerings
Spring/Summer 2025
Below are four offerings of MKTG 1550 for the Spring/Summer 2025 term.
CRN 63528
Dates
Apr 07 - Jun 28 In Progress and Full
- CRN 63528
- $663.37 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Rebecca Coleman
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 66630
Dates
Apr 07 - Jun 28 In Progress and Full
- CRN 66630
- $663.37 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Danielle Wilson
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 60547
Dates
Apr 08 - Jun 24 In Progress and Full
- CRN 60547
- $691.12 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jun 24 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 676 |
Duration
12 weeks
Instructor
Rebecca Coleman
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 61271
Dates
Apr 09 - Jun 25 In Progress and Full
- CRN 61271
- $651.81 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Wed | 09:00 - 12:00 | Downtown DTC Rm. 362 |
Duration
12 weeks
Instructor
Rebecca Coleman
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Programs and courses are subject to change without notice.