British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1352

BCIT

MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$518.73 - $637.95 See individual course offerings below for actual costs.

Winter 2020

Below are eight offerings of this course for the Winter 2020 term.

CRN 80176

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Erin Whittle

Course Outline

Cost

$629.45

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 86551

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Erin Whittle

Course Outline

Cost

$629.45

Notes

  1. Internet delivery format.
  2. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 87713

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Richard Haire

Course Outline

Cost

$518.73

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type, and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. No class held on February 17th - Family Day

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 86252

Tue Jan 07 - Tue Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 24 Tue 17:30 - 20:30 DTC Rm. 678

Instructor

Richard Haire

Course Outline

Cost

$629.38

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 84595

Wed Jan 08 - Wed Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 25 Wed 18:30 - 21:30 BBY NE01 Rm. 403

Instructor

Ramin Shadmehr

Course Outline

Cost

$637.95

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 82117

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 18:30 - 21:30 BBY SW05 Rm. 2875

Instructor

Andrew Naiberg

Course Outline

Cost

$637.95

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 86574

Fri Feb 21 - Sun Mar 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 21 - Mar 01 Sat/Sun 09:00 - 16:00 BBY SE12 Rm. 301
Feb 21 - Mar 01 Fri 18:30 - 21:30 BBY SE12 Rm. 301

Instructor

Ramin Shadmehr

Course Outline

Cost

$637.95

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 21-23 and Feb 28, 29, Mar 01 with the following class times: Fridays 1830 - 2130 Saturdays and Sundays 0900-1600

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 47259

Sat Feb 22 - Sat Mar 28 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 22 - Mar 28 Sat 09:00 - 16:00 DTC Rm. 652

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$629.38

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class. Due to the intensive and interactive nature of this course students are required to attend all classes.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Media Techniques and Marketing Communications
    Part-time   Certificate
  14. Media Techniques for Business
    Part-time   Certificate
  15. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Full-time   Diploma

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Registration News

Registration is currently open for the Winter 2020 term.

The sneak preview for the Spring/Summer 2020 term starts Fri, Feb 14 at 8:30 am (PST).

Students may register for Spring/Summer 2020 term courses online, by phone, mail or in-person starting Wed, Feb 19 at 9:00 am (PST).

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