The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
$605.04 - $610.75 See individual course offerings below for actual costs.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
No Class on May 21 (Victoria Day), and July 2 (Canada Day) due to stat holidays. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 25-27 and June 1-3 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1630.
This course offering is full. Please check back next term or subscribe to receive email updates.
Upon successful completion, the student will be able to:
Analyze any website from the perspective how its user experience supports business goals.
Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
Define important Internet Marketing terminology and acronyms.
Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
Use email marketing to build programs that drive awareness, as well as loyalty and retention.
Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.
Effective as of Fall 2016
MKTG 1352 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 1352 - Digital Marketing?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.