British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1352

Important Notice: COVID-19 Institute response

BCIT

MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the Winter 2022 term as informed by BC Provincial Health Officer guidelines. Refer to each course listing for details.

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$642.64 - $679.47 See individual course offerings below for actual costs.

Winter 2022

Below are seven offerings of this course for the Winter 2022 term.

CRN 80176

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Stefanie Gajdecki

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 86551

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Amalia Fowler

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 87713

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Richard Haire

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 88376

Mon Jan 03 - Sat Feb 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Feb 12 Online

Instructor

Stefanie Gajdecki

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 86252

Tue Jan 04 - Tue Mar 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 22 Tue 17:30 - 20:30 DTC DTC Rm. 678

Instructor

Richard Haire

Course Outline

Cost

$668.04

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 86574

Thu Jan 06 - Thu Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 24 Thu 18:00 - 21:00 BBY SE12 Rm. 313

Instructor

Ramin Shadmehr

Course Outline

Cost

$679.47

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 88378

Mon Feb 21 - Sat Apr 02 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 21 - Apr 02 Online

Instructor

Ramin Shadmehr

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Part-time/Distance & Online Learning   Associate Certificate
  2. Digital Marketing Strategy
    Part-time/Distance & Online Learning   Associate Certificate
  3. Global Business Studies
    Part-time   Associate Certificate
  4. Marketing Management
    Part-time   Certificate
  5. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  6. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  7. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  8. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  9. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  12. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  13. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  14. Media Techniques and Marketing Communications
    Part-time   Certificate
  15. Media Techniques for Business
    Part-time   Certificate
  16. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  17. Tourism and Hospitality
    Part-time   Associate Certificate

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Full-time   Diploma

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Registration News

Registration is currently open for the Winter 2022 term.

The sneak preview for the Spring/Summer 2022 term starts Fri, Feb 18 at 8:30 am (PST).

Students may register for Spring/Summer 2022 term courses online or by phone starting Wed, Feb 23 at 9:00 am (PST).

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