British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1352

BCIT

MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$617.04 - $624.18 See individual course offerings below for actual costs.

Winter 2019

Below are eight offerings of this course for the Winter 2019 term.

CRN 86574

Fri Feb 22 - Sun Mar 03 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 22 - Mar 03 Sat/Sun 09:00 - 16:00 BBY SE12 Rm. 318
Feb 22 - Mar 03 Fri 18:30 - 21:30 BBY SE12 Rm. 318

Instructor

Ramin Shadmehr

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$624.18

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 22- 24 and Mar 1-3 with the following class times: Fridays - 1830 - 2130 Saturdays and Sundays - 0900-1600.

CRN 80176

Mon Jan 07 - Sat Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 30 Online

Instructor

Erin Whittle

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$617.04

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 86252

Tue Jan 08 - Tue Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 26 Tue 17:30 - 20:30 DTC Rm. 270

Instructor

Richard Haire

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$617.04

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 84595

Wed Jan 09 - Wed Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 27 Wed 17:30 - 20:30 DTC Rm. 676

Instructor

Angela Crocker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$617.04

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 82117

Thu Jan 10 - Thu Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Thu 18:30 - 21:30 BBY SE06 Rm. 104

Instructor

Andrew Naiberg

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$624.18

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 79288

Fri Jan 11 - Sun Jan 20 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 Fri 17:30 - 20:30 DTC Rm. 676
Jan 12 - Jan 13 Sat/Sun 09:00 - 16:30 DTC Rm. 676
Jan 18 Fri 17:30 - 20:30 DTC Rm. 676
Jan 19 - Jan 20 Sat/Sun 09:00 - 16:30 DTC Rm. 676

Instructor

Brad Laviolette

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$617.04

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Jan 11-13 and 18-20 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0900-1630 This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 86551

Mon Jan 14 - Sat Apr 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 14 - Apr 06 Online

Instructor

Erin Whittle

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$617.04

Notes

  1. Internet delivery format.
  2. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 47259

Sat Feb 23 - Sat Apr 06 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 23 - Apr 06 Sat 09:00 - 16:00 DTC Rm. 652

Instructor

Clayton Mitchell

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$617.04

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class. Due to the intensive and interactive nature of this course students are required to attend all classes.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Media Techniques and Marketing Communications
    Part-time   Certificate
  14. Media Techniques for Business
    Part-time   Certificate
  15. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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Registration is now open for the Winter 2019 term.

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