British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1352

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BCIT

MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$629.38 - $665.28 See individual course offerings below for actual costs.

Spring/Summer 2020

Below is one offering of this course for the Spring/Summer 2020 term.

CRN 65930

Sat Jun 06 - Sat Jul 11 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 06 - Jul 11 Sat 09:00 - 16:00 DTC Online Delivery

Instructor

Angela Crocker

Course Outline

Cost

$629.38

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Fall 2020

Below are eight offerings of this course for the Fall 2020 term.

CRN 39336

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online

Instructor

Angela Crocker

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$630.15

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 32971

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 18:30 - 21:30 BBY Online Delivery

Instructor

Richard Haire

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$665.28

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class. Mandatory attendance is required for all classes.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 47091

Tue Sep 08 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 28 Online

Instructor

Erin Whittle

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$630.15

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 47323

Tue Sep 08 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 28 Online

Instructor

Amalia Fowler

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$630.15

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 44186

Fri Sep 11 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 28 Fri 17:30 - 20:30 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$655.28

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 11-13 and Sept 18-20 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630 This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 39356

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 18:30 - 21:30 BBY Online Delivery

Instructor

Andrew Naiberg

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$665.28

Notes

  1. No class held on October 12th - Thanksgiving Day

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 46270

Mon Sep 14 - Mon Dec 07 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Dec 07 Mon 18:30 - 21:30 BBY Online Delivery

Instructor

Richard Haire

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$665.28

Notes

  1. No class held on October 12th - Thanksgiving Day

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 36471

Sat Oct 31 - Sat Dec 12 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 31 - Dec 12 Sat 09:00 - 16:00 BBY Online Delivery

Instructor

Erin Whittle

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$665.28

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  11. Media Techniques and Marketing Communications
    Part-time   Certificate
  12. Media Techniques for Business
    Part-time   Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  14. Tourism and Hospitality
    Part-time   Associate Certificate

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Full-time   Diploma

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