British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1352

Important Notice: COVID-19 Institute response

BCIT

MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$642.64 - $679.47 See individual course offerings below for actual costs.

Fall 2021

Below are nine offerings of this course for the Fall 2021 term.

CRN 32971

Tue Sep 07 - Tue Nov 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Sep 14 Tue 18:00 - 21:00 BBY NE23 Rm. 105
Sep 21 - Nov 23 Tue 18:00 - 21:00 BBY SE06 Rm. 106

Instructor

Richard Haire

Course Outline

Cost

$679.47

Notes

  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class. Mandatory attendance is required for all classes.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 39336

Tue Sep 07 - Sat Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 27 Online

Instructor

Angela Crocker

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 47091

Tue Sep 07 - Sat Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 27 Online

Instructor

Ramin Shadmehr

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 47323

Tue Sep 07 - Sat Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 27 Online

Instructor

Amalia Fowler

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 44186

Wed Sep 08 - Wed Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Wed 17:30 - 20:30 DTC DTC Rm. 676

Instructor

Amalia Fowler

Course Outline

Cost

$668.04

Notes

  1. .
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 39356

Mon Sep 13 - Mon Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Mon 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$679.47

Notes

  1. No class held on October 11th - Thanksgiving Day

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

CRN 46270

Mon Sep 13 - Mon Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 06 Mon 18:30 - 21:30 BBY SE06 Rm. 104

Instructor

Richard Haire

Course Outline

Cost

$679.47

Notes

  1. No class held on October 11th - Thanksgiving Day
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 48561

Tue Oct 05 - Thu Nov 11 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 05 - Nov 09 Tue 17:00 - 20:00 Other
Oct 07 - Nov 11 Thu 17:00 - 20:00 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$668.04

Notes

  1. This is a Hybrid course. Students are required to attend both in-person on Tuesdays and online on Thursdays at the times noted. 2. In-person location: Board Room, Whistler Chamber of Commerce, #201 - 4230 Gate Way Dr, Whistler, BC,V8E 0Z8. 3. Thursdays Online Oct 7, 14, 21, 28, Nov 4, 11. 4. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. 5. Students require access to a laptop to complete this course. 6.If you have more question please contact Sonia Dhaliwal at Sonia_Dhaliwal116@bcit.ca

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

CRN 36471

Sat Oct 30 - Sat Dec 04 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 30 - Dec 04 Online

Instructor

Danielle Wilson

Course Outline

Cost

$642.64

Notes

  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  11. Media Techniques and Marketing Communications
    Part-time   Certificate
  12. Media Techniques for Business
    Part-time   Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  14. Tourism and Hospitality
    Part-time   Associate Certificate

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Full-time   Diploma

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