British Columbia Institute of


MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.




$605.04 - $610.75 See individual course offerings below for actual costs.

Spring/Summer 2018

Below are three offerings of this course for the Spring/Summer 2018 term.

CRN 57057

Mon Apr 09 - Sat Jun 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 30 Online


Kathleen Wong

Course Outline




  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 60542

Mon Apr 09 - Mon Jul 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jul 09 Mon 17:30 - 20:30 DTC Rm. 678


Clayton Mitchell

Course Outline




  1. No Class on May 21 (Victoria Day), and July 2 (Canada Day) due to stat holidays. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 65372

Fri May 25 - Sun Jun 03 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 25 Fri 17:30 - 20:30 BBY SE12 Rm. 318
May 26 - May 27 Sat/Sun 09:00 - 16:30 BBY SE12 Rm. 318
Jun 01 Fri 17:30 - 20:30 BBY SE12 Rm. 318
Jun 02 - Jun 03 Sat/Sun 09:00 - 16:30 BBY SE12 Rm. 318


Ramin Shadmehr

Course Outline




  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 25-27 and June 1-3 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1630.

This course offering is full. Please check back next term or subscribe to receive email updates.


Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Media Techniques and Marketing Communications
    Part-time   Certificate
  14. Media Techniques for Business
    Part-time   Certificate
  15. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion


Interested in being notified about future offerings of MKTG 1352 - Digital Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Spring/Summer 2018 term.

The sneak preview for the Fall 2018 term starts Fri, May 25 at 8:30 am (PDT).

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›