The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.
3.0
$639.43 - $674.56 See individual course offerings below for actual costs.
Below are three offerings of this course for the Winter 2021 term.
Mon Jan 04 - Sat Mar 27 12 Weeks
Dates | Days | Times | Locations |
Jan 04 - Mar 27 |
Online Delivery See Notes below |
Brad Laviolette
$639.43
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Mon Jan 04 - Mon Mar 29 12 Weeks
Dates | Days | Times | Locations |
Jan 04 - Mar 29 | Mon | 18:30 - 21:30 |
Online Delivery See Notes below |
Carson McKee
$674.56
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Tue Jan 05 - Tue Mar 23 12 Weeks
Dates | Days | Times | Locations |
Jan 05 - Mar 23 | Tue | 17:30 - 20:30 |
Online Delivery See Notes below |
Brad Laviolette
$664.56
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2014
MKTG 3554 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Digital Branding, 2Nd Edition | |
---|---|
Author | Rowles |
Copyright | 2018 |
Binding | Paperback |
ISBN | 978-0-74948-169-8 |
Price | $47.50 |
Required |
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Digital Branding, 2Nd Edition | |
---|---|
Author | Rowles |
Copyright | 2018 |
Binding | Paperback |
ISBN | 978-0-74948-169-8 |
Price | $47.50 |
Required |
Interested in being notified about future offerings of MKTG 3554 - Digital Branding? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.