The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.
3.0
$638.82 - $638.99 See individual course offerings below for actual costs.
Below are two offerings of this course for the Winter 2019 term.
Mon Jan 07 - Sat Mar 30 12 Weeks
| Dates | Days | Times | Locations |
| Jan 07 - Mar 30 | Online |
Brad Laviolette
$638.82
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress and Full
Fri Feb 22 - Sun Mar 03 3 Weeks
| Dates | Days | Times | Locations |
| Feb 22 | Fri | 17:30 - 20:30 | DTC Rm. 676 |
| Feb 23 - Feb 24 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 676 |
| Mar 01 | Fri | 17:30 - 20:30 | DTC Rm. 676 |
| Mar 02 - Mar 03 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 676 |
Brad Laviolette
$638.82
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Below are four offerings of this course for the Spring/Summer 2019 term.
Mon Apr 08 - Sat Jun 29 12 Weeks
| Dates | Days | Times | Locations |
| Apr 08 - Jun 29 | Online |
Brad Laviolette
TBD – see Learning Outcomes in the interim
$638.99
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
Thu Apr 11 - Thu Jun 27 12 Weeks
| Dates | Days | Times | Locations |
| Apr 11 - Jun 27 | Thu | 17:30 - 20:30 | DTC Rm. 652 |
Brad Laviolette
TBD – see Learning Outcomes in the interim
$638.82
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
Fri May 10 - Sun May 26 3 Weeks
| Dates | Days | Times | Locations |
| May 10 | Fri | 17:30 - 20:30 | DTC Rm. 678 |
| May 11 - May 12 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 678 |
| May 24 | Fri | 17:30 - 20:30 | DTC Rm. 678 |
| May 25 - May 26 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 678 |
Michelle O'Neill
TBD – see Learning Outcomes in the interim
$638.82
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
Sat May 25 - Sat Jun 29 6 Weeks
| Dates | Days | Times | Locations |
| May 25 - Jun 29 | Sat | 09:00 - 16:00 | DTC Rm. 676 |
Richard Haire
TBD – see Learning Outcomes in the interim
$638.82
This section is only available for registration starting Wed, Feb 20 at 9:00 am (PST)
Sneak Preview
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2014
MKTG 3554 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| Digital Branding, 2Nd Edition | |
|---|---|
| Author | Rowles |
| Copyright | 2018 |
| Binding | Paperback |
| ISBN | 978-0-74948-169-8 |
| Price | $45.50 |
| Required | |
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
| Digital Branding, 2Nd Edition | |
|---|---|
| Author | Rowles |
| Copyright | 2018 |
| Binding | Paperback |
| ISBN | 978-0-74948-169-8 |
| Price | $45.50 |
| Required | |
No information on books is currently available for Spring/Summer 2019 offerings of this course.
Interested in being notified about future offerings of MKTG 3554 - Digital Branding? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.