British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg3554

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BCIT

MKTG 3554 - Digital Branding

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.

Prerequisite(s)

MKTG 1352

Credits

3.0

Cost

$639.43 - $640.08 See individual course offerings below for actual costs.

Fall 2020

Below are four offerings of this course for the Fall 2020 term.

CRN 47338

Tue Sep 08 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 28 Online Online Delivery

Instructor

Carson McKee

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$639.43

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Online registration for this course offering is not available. However, you can still register via phone, mail or in person.

Registration Options

CRN 43305

Mon Sep 07 - Sat Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 07 - Nov 28 Online Online Delivery

Instructor

Brad Laviolette

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$639.43

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 41281

Thu Sep 10 - Thu Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Thu 17:30 - 20:30 DTC Online Delivery

Instructor

Brad Laviolette

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$640.08

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 45012

Mon Sep 14 - Sat Oct 24 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Oct 24 Online Online Delivery

Instructor

Carson McKee

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$639.43

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Discuss fundamentals of digital branding, digital brand strategy and measurement.
  • Determine critical success factors for measuring digital brand return on investment (ROI).
  • Gain insight into a user’s digital journey.
  • Leverage digital brand data within multiple online channels.
  • Explain the contents of a brand’s digital toolkit.
  • Discuss the importance of data in providing salient and meaningful digital strategies for established or emerging brands.

Effective as of Fall 2014

Related Programs

MKTG 3554 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Marketing Communications
    Part-time/Distance & Online Learning   Associate Certificate
  8. Marketing Management - Public Relations
    Part-time/Distance & Online Learning   Associate Certificate
  9. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  10. Media Techniques and Marketing Communications
    Part-time   Certificate
  11. Social Media and Digital Marketing
    Part-time/Distance & Online Learning   Statement of Completion

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Digital Branding, 2Nd Edition
Author Rowles
Copyright 2018
Binding Paperback
ISBN 978-0-74948-169-8
Price $47.50
Required

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Digital Branding, 2Nd Edition
Author Rowles
Copyright 2018
Binding Paperback
ISBN 978-0-74948-169-8
Price $47.50
Required

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Image not available
Digital Branding, 2Nd Edition
Author Rowles
Copyright 2018
Binding Paperback
ISBN 978-0-74948-169-8
Price $47.50
Required

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Registration is now open for the Fall 2020 term.

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