The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.
3.0
$652.11 - $677.51 See individual course offerings below for actual costs.
Below are two offerings of this course for the Winter 2022 term.
Mon Jan 03 - Sat Mar 26 12 Weeks
| Dates | Days | Times | Locations |
| Jan 03 - Mar 26 | Online |
Clay Dube
TBD – see Learning Outcomes in the interim
$652.11
Tue Jan 04 - Tue Mar 22 12 Weeks
| Dates | Days | Times | Locations |
| Jan 04 - Mar 22 | Tue | 17:30 - 20:30 | DTC DTC Rm. 652 |
Clay Dube
TBD – see Learning Outcomes in the interim
$677.51
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2014
MKTG 3554 is offered as a part of the following programs:
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