MKTG 3554 - Digital Branding
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.
Prerequisite(s)
Credits
3.0
Cost
$639.43 - $640.08 See individual course offerings below for actual costs.
Fall 2020
Below are four offerings of this course for the Fall 2020 term.
CRN 47338
Duration
Tue Sep 08 - Sat Nov 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 28 | Online Online Delivery |
Instructor
Carson McKee
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$639.43
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
Online registration for this course offering is not available. However, you can still register via phone, mail or in person.
CRN 43305
Duration
Mon Sep 07 - Sat Nov 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 07 - Nov 28 | Online Online Delivery |
Instructor
Brad Laviolette
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$639.43
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 41281
Duration
Thu Sep 10 - Thu Nov 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 10 - Nov 26 | Thu | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Brad Laviolette
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$640.08
Notes
- This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
CRN 45012
Duration
Mon Sep 14 - Sat Oct 24 6 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 14 - Oct 24 | Online Online Delivery |
Instructor
Carson McKee
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$639.43
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Full
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Discuss fundamentals of digital branding, digital brand strategy and measurement.
- Determine critical success factors for measuring digital brand return on investment (ROI).
- Gain insight into a user’s digital journey.
- Leverage digital brand data within multiple online channels.
- Explain the contents of a brand’s digital toolkit.
- Discuss the importance of data in providing salient and meaningful digital strategies for established or emerging brands.
Effective as of Fall 2014
Related Programs
MKTG 3554 is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Part-time Certificate - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate - Marketing Management - Entrepreneurship
Part-time Associate Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Marketing Communications
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Public Relations
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Retail Marketing Management
Part-time/Distance & Online Learning Associate Certificate - Media Techniques and Marketing Communications
Part-time Certificate - Social Media and Digital Marketing
Part-time/Distance & Online Learning Statement of Completion
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Fall 2020
Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Image not available
| Digital Branding, 2Nd Edition | |
|---|---|
| Author | Rowles |
| Copyright | 2018 |
| Binding | Paperback |
| ISBN | 978-0-74948-169-8 |
| Price | $47.50 |
| Required | |
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
| Digital Branding, 2Nd Edition | |
|---|---|
| Author | Rowles |
| Copyright | 2018 |
| Binding | Paperback |
| ISBN | 978-0-74948-169-8 |
| Price | $47.50 |
| Required | |
BCIT Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.
Image not available
| Digital Branding, 2Nd Edition | |
|---|---|
| Author | Rowles |
| Copyright | 2018 |
| Binding | Paperback |
| ISBN | 978-0-74948-169-8 |
| Price | $47.50 |
| Required | |
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