How do we build customer centric strategies to keep pace with rapidly changing business environments? Every company should put customer relationship management as a strategic business priority in order to maintain mutually sustainable and profitable relationships. This course is designed to provide students with an understanding of Customer Relationship Management (CRM) including strategy, organization, marketing, information technology and implementation.
Below is one offering of this course for the Winter 2018 term.
Tue Jan 09 - Tue Mar 27 12 Weeks
|Jan 09 - Mar 27||Tue||17:30 - 20:30||DTC Rm. 376|
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Effective as of Winter 2018
MKTG 3113 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
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