Radio Arts and Entertainment

Learners will develop voice techniques that will allow them to project emotions and thoughts with clarity. This vocal development will include breathing techniques, pitch development using range and resonance zones as well articulation, gained through extensive practice of vocal exercises. Students will be required to keep a journal with reflection on their practice and personal development throughout the course. In addition, professional announcing requires knowledge of the physical attributes required for performance. Students in Media Performance 1 are introduced to basic exercises associated with strengthening the human body to improve performance in a multi-media environment.

Journalism 1 will introduce students to the basic theory, ethics and practise of news. This course will explore introductory principles of story structure, audio processing and news gathering techniques. Students will gain the skills necessary to begin the practical applications of news in the next semester, in BCST 2213 Journalism 2.

This course will introduce the novice to various aspects of the audio production realm. Through a combination of lectures and lab elements, students will learn about studio basics, console and equipment operation, the basics of technical theory, as well as a solid base in overall sound concept, planning, recording, producing, directing, and distribution.

This course will introduce learners to the fundamental structure of the Canadian broadcast media system. Students will explore various factors including historical developments that have led to the creation of both the public and private regulatory structure in Canada. Media plays an important role in the social and political life of Canadians. This course is designed to underscore and enhance the students’ understanding of that role. Various perspectives will be discussed, including issues surrounding culture, ethics, gender and media bias. More complex issues around media regulation, policy and ethics will be examined in Policy, Regulation and Ethics in Society 2 in term 3.

This course explores the popular news magazine format and its role in broadcasting and media. BCST 3315 addresses the importance of research, the use of sound, interviewing techniques and editing in documentary and extended feature programming. Students will keep a reflective journal of their progress as they work on creating a documentary or extended feature. This course also emphasizes the importance of critically listening to documentary work.

This introductory communication course is designed to teach effective listening, writing, and speaking skills required for the media profession. The course covers the planning, organizing, and presenting of information, both orally and in writing. This course also aims to improve the learner’s ability to critically analyse and evaluate various kinds of arguments and scenarios commonly met with in their professional field. Exercises and activities to develop the learner’s ability to work effectively as a team member will also be integrated into seminars and assignments.

​This course features extensive hands-on experience using new media tools for content delivery that is integrated with broadcast programming. Students will create a website, edit and upload digital content in various formats, provide RSS information streams, podcast and adapt information for mobile devices.Online Design incorporates broadcast and social media using current technology.

This course provides students with foundational knowledge that will enable them to use technology in the production of visual stories throughout the program. Students will learn the basics of electricity, magnetism, light and sound, and how to apply these principles to broadcast and media technology. Students will also examine various components and signals from the perspective of a novice industry technician, including monitoring, measuring and processing of signals. As they progress through the course, students will discuss the impact of technical considerations on production values, and will be introduced to the history of electronic moving pictures.

This course introduces students to the artistic and technical platform of video editing using Adobe Premiere. The course starts with an overview of the software interface, basic editing tools, and roles of a video editor. Along with learning how to use the software, students will become familiar with editing styles and the post production work flow, through assignments and handouts provided during the course. Upon completion of the course, students will have the basic skill set to build successful and presentable sequences with video clips provided and exported to compressed video files for upload to various online mediums.

This course offers students their first opportunity to practice their skills in both a field, and studio environment. Students work together on a scheduled basis over four weeks as they produce program content for broadcast.
Prerequisite(s): Successful completion of Level 1

This course builds upon knowledge and skills learned in Media Performance 1 and Script Performance. Students will now incorporate exercises that include projecting more complex emotions and thoughts with heightened clarity as they perform in a multimedia environment. Students will deliver news and sportscast programs, audio shorts (mini-documentaries), develop podcasts and perform voice-overs. Students will also develop skills for performing on camera. This course will assist the learner in preparing for the performance and research skills necessary for Practicum 1 (BCST 2209) on Evolution 107.9 (FM) and Evolution 1079.com (online).
Prerequisite(s): BCST 1111 and BCST 1380

This course will build on the theory, writing, editing and newscast preparation skills learned in BCST 1113. Special attention will be given to more advanced notions of news gathering in the field and information programming and delivering material in different media platforms. Contemporary news media issues will be highlighted and analyzed. Students will prepare newscasts as well as various types of other information programming to apply in BCST 2209 – Practicum 1.
Prerequisite(s): BCST 1113

Students will propose, research, write, and produce a multimedia personal digital story. they will plan the project using a systematic process. They will create a storyboard and script, research the topic (primary and secondary), integrate references and cite sources, and write a research report. ​
Prerequisite(s): COMM 1113

Organizational Behaviour presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation. An understanding of these topics will help students (future employees and managers) understand the behaviour of individuals and teams in organizations and how these relate to the effective operation of organizations.

Learners will explore the fundamentals of advertising theory and examine the relationship between causes and effects of common industry advertising techniques. They will study, the basic structures of commercials, various types of appeals, production elements, and how to build client relationships. Concepts of creativity and cultivating innovative ideas will be discussed and as well as regulations governing advertising in Canada. A variety of skill-sets will be detailed resulting in the writing of entry level industry advertisements. Students will also work in groups to simulate agency style "think tanks".

This course introduces the fundamentals of marketing as a foundation for media business success. Students will examine marketing techniques as they apply to convergent media industries. Students will also explore fundamental principles in identifying and executing strategic plans and integrating campaigns across a variety of media platforms. Marketing research techniques, including psychographic approaches, will be explored. Students will also discuss how to brand, create impressions, design messages, and develop campaigns. Cultural norms will also influence marketing technique so we will look at a global marketing perspective in the media world.

In this course, students will examine and demonstrate all aspects of professional voicing, including newsreads, 'voice over' and other scripted performances. Students will learn basic and advanced speech patterns and how they are manipulated. Students will identify the unique voice characteristics that comprise an individual ‘voice’ personality. In addition, students will have the opportunity to write short personality and editorial scripts.

As a second level and expansion to BCST 1180, BCST 2282 offers a more in-depth look at the functions and tools of editing using Adobe Premiere. Students will explore advanced editing practices, layering techniques, effects and graphics, using even more tools to make the most of the editing experience. Students will briefly examine other programs incorporated into Adobe's Creative Cloud, which include Photoshop, After Effects, SpeedGrade, and Adobe Media Encoder, that are an integral part of becoming a professional video editor.
Prerequisite(s): BCST 1180

This course further develops the skills introduced in BCST 2209 to a higher level. This is a fieldwork course where students will be exposed to, and responsible for, the various key positions relating to the operation of the radio station Evolution 107.9 FM which operates 24 hours a day, 7 days a week. Each job rotation is an important factor in the operation of Evolution 107.9 FM and Evolution 1079.com, allowing students to apply concepts related to media convergence. Students will receive weekly individual critiques from an instructor as they rotate through various shifts across term 3. This fieldwork course prepares students for BCST 4410 - Media Lab 2 in Term 4.
Prerequisite(s): BCST 2209

This course presents a basic understanding of Canadian law as it relates to media, including the workings of the legal and administrative systems. Students will learn about tort law (emphasizing defamation and privacy issues), law of contracts, e-commerce, licensing agreements, employment, agency, forms of business organization and intellectual property including copyrights, trademarks, domain names, patents, and trade secrets.

This course explores the business aspects of the music industry and its relationship to broadcasting and media. BCST 2214 looks at fee and royalty structures commonly found in the music industry. Students will analyze past patterns in popular music to identify and predict business practices in the media and music industries. The course also examines music as a culture-industry and its historical impact on youth culture.

This builds upon course both Advertising: Theory and Techniques and Marketing Foundations. It combines advertising and marketing fundamentals into a comprehensive course delving into specific techniques to develop creative public relations campaigns and sales initiatives. Learners will develop a knowledge base of how the various multi-media audience measurement techniques impact business. Moreover, students will learn how this information is analyzed and applied in a competitive environment to guide and formulate organizational goals and increase revenue. Students will design marketing campaigns using promotions, sponsorships, sales and public relations activities. Messages and activities will be derived from corporate goals defined by vision, mission, and purpose. In addition, business elements will be explored in the context of strengthening corporate image and connection to consumers and clients within a socially responsible and ethical foundation. Practical application of all skills taught will result in the creation of campaigns across multi-platforms to increase awareness for a business in the market.

This course will enable students to effectively organise their skillsets into a strong portfolio for presentation to industry. Students will be encouraged to develop strategies to identify how their skills can span traditional broadcast and emergent media platforms. BCST 3316 will further assist students how best to market their abilities to industry and set achievable career goals. Students will have the opportunity to discuss 'best practises' of former graduates and examine how to best accommodate the current needs of media-related hiring protocols.

In this course, the learner will be able to utilize social media analytics to influence engagement and build an online marketing strategy to increase opportunities for revenue generation. Through the understanding of data collection methodologies and the process of analysis the learner will be skilled at utilizing analytics to leverage information with the objective to optimize brand development. The learner will be able to utilize these to expand SEO’s, determine and develop engaging content, grow page likes, increase followers and post engagements along with find new customers in an on line environment. The relationship between client, customer, and business will be explored in connection to the social media realm.
Prerequisite(s): BCST 3360

This course affords students the opportunity to apply their learned skills in a relevant external fieldwork environment (industry). Students will spend four weeks of the program working under the direction of a workplace mentor at a media related business. They may actively participate in the various aspects of the day to day operations of the company or specialize in specific areas of interest, related to the program.
Prerequisite(s): BCST 4410

BCST 4410 expands on the day to day operation of the radio station ‘Evolution’ 107.9FM and Evolution 1079.com initiated in BCST 3310 in Term 3. The course focuses on two learner selected specialties encompassed within the daily operation of the radio station and its web component. This specialization allows students to concentrate on the areas they hope to gain employment in the field. Term four is divided into two phases with learners focusing on one of their two chosen specialties within each phase. The aim is to gain on-the-job experience at BCIT prior to starting BCST 4409 - Practicum 2, conducted in industry.
Prerequisite(s): BCST 3310

Business Concepts provides broadcast students with a foundation of language and understanding of issues in business, economic and geo-politics. Through lecture, reading, discussion and application, students will gain a foundational knowledge and an understanding of a broad range of business and economics topics and concepts. The course will address strategic planning, operational planning, leading, organizing and controlling for performance. Through actual business scenarios, cases and exercises, students gain experience in decision making and applying theory to real world organizations.
Prerequisite(s): ORGB 2325