Are you good with people and excited about a career in promoting events? Whether you’re new to event marketing or you’re already working in promotions and hoping for professional development, the BCIT Event Marketing associate certificate can give you the most crucial foundation in how to successfully promote events and build your career.
With the hands-on training you receive in this program, you’ll gain invaluable knowledge in trade show marketing, sports marketing, catering planning, sustainable event operations, social media, and wedding planning. You can then use these skills to begin or advance your career in many areas of the industry, including corporate and shopping centre marketing departments, advertising agencies, nonprofits, sport and community events, entertainment, attractions, and much more.
About the program
- Can take this program completely online
- Focus on specialized event marketing techniques like planning, sports marketing, and more
- Designed for students with or without prior experience looking to specialize in event marketing
Find out how you can develop the essential skills necessary for success in this exciting field at the Program Details.
Who should complete the Event Marketing Associate Certificate?
This program might be right for you if:
- You work well in a team
- You’re outgoing and personable
- You enjoy a fast-paced work environment
- You have good written and oral communication skills
- You’re interested in a career in a vibrant, exciting industry
If this sounds like you, enroll today at the Entrance Requirements page!
What grads can do
Through this program, you’ll be developing the job-relevant skills you need to become an event planner, marketing assistant, trade show coordinator, and more. The courses in this program are designed to give you the most solid foundation of knowledge in this specific area of marketing, while also preparing you for further training to help you advance your career.
Find out more about the opportunities awaiting you upon completion of this program at the Graduating and Jobs page.
About Part-time Studies
Take a single course, or work towards a credential — all at a pace that’s right for you.
Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).
To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.
Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:
Bring your own device
Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.
For online classes, it is important you have a stable and consistent internet connection to access course content.
Important updates to Part-time Studies
The courses in this program are all designed by marketing professionals to give you the most current and applicable job skills. Through your hands-on, practical learning at BCIT, you’ll develop fundamental skills necessary for event marketing, including topics that cover live events, social media marketing, sports marketing, and more.
Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
This special package of courses is designed to give you a fast track to a career in event marketing. No matter whether you’re new to marketing, whether you have a degree or diploma in a non-marketing area, or whether you already work in a marketing department and want to gain additional certification, this program is for you.
Event planning and marketing is becoming a much more sophisticated discipline as corporations recognize the need to integrate events into the traditional marketing mix. It’s currently a multi-billion-dollar industry in North America and is projected to grow.
Through this series of eight courses (five core courses plus three electives to meet your own personal goals), you’ll work closely with industry professionals to gain the hands-on experience with event marketing through studies, projects, and real-world case studies you can use in your career immediately.
And with a flexible availability of courses both in the classroom and online, you can choose the path and schedule that fits your own needs while being prepared for a successful career in event marketing in as little as three months.
By earning your associate certificate, you’ll be strengthening your resume with skills marketing employers are looking for. The practical knowledge you gain through this program prepares you to find new opportunities or enhance your current position for success far into the future.
Some job opportunities include:
- Event Marketing Assistant
- Event Coordinator
- Marketing Assistant
- Event Planner
- Trade Show Coordinator
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferable to other programs within the BCIT Marketing Management department.
The BCIT Event Marketing Associate Certificate program can be completed in three months (one term). The course schedule below outlines the required courses necessary to complete the program, plus links to all the elective options. Students can choose from the list of the elective courses that are best suited to their personal goals. This program can be completed with a blended format; both in-person and online delivery.
Students are also welcome to search for alternative sections from the program matrix here.
Please note students need to sign up and pay course by course for all of the courses in the 3-month option. If you have any questions about the condensed schedule, please email email@example.com.
Event Marketing Associate Certificate In-class and Online Blended Format
|MKTG1102||10004||Essentials of Marketing||10-Jan||03-Apr||13||Burnaby||Wed||1830||2130|
|MKTG1123||78576||Sustainable Event Management||08-Jan||30-Mar||12||Online|
|MKTG1341||90692||Sustainable Event & Tradeshow Marketing||02-Feb||11-Feb||2||Downtown||Fri||1730||2030|
Choose two courses from this list:
FUND 2316 – Grant and Proposal Writing
MKTG 1122 – Wedding Planning
MKTG 2452 – SEO and Paid Search
MKTG 2552 – YouTube Marketing
Choose one course from this list:
MKTG 1352 – Digital Marketing
MKTG 2909 – Fundamentals of Marketing Research
MKTG 3554 – Brand Strategy
If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:
604-432-8723 | Candace_Marrington@bcit.ca
Flexible Learning Program Head
604-451-7033 | Tracey_Renzullo@bcit.ca
Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
- Course selection and program planning
- Declaring your program
- Making changes to your approved program plan
- Applying for transfer credit and advanced placement
- Laddering options
- Job placement and graduate outcomes
- Student life
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