Course Overview
Events require a significant investment in resources, and as a result, must be anchored in strategy, with measurable results. Event design considers all aspects of a participant's experience while strategic event design creates environments that support learning and connection; two critical outcomes of purposeful events. This course provides students with a toolkit that includes knowledge of space design, flow of time through an event and all the supporting elements from food to technology to wellbeing that create accessible and inclusive events. Upon completion of this course, students will bring strategic thinking and intentional event design practices in their future roles, gaining a competitive advantage in the events industry.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$693.81 - $707.20 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
- Differentiate between an event and a purpose-driven, intentionally designed event.
- Demonstrate how events play an important role in business strategy globally.
- Master written event narratives anchored in strategic thinking.
- Conceptualize integrating current technology into event design.
- Optimize event experiences from beginning to end.
- Support concepts of immersive event design.
Effective as of Winter 2025
Related Programs
Event Strategy and Design (MKTG 2025) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 2025 for the Fall 2026 term.
CRN 51952
Dates
Sep 10 - Nov 26 Loading
- CRN 51952
- $693.81 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Nov 26 | Thu | 12:00 - 13:00 | Online |
Duration
12 weeks
Instructor
Tahira Endean
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Thursdays at 1200 PST (noon). The remainder of your studies will be asynchronous. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Winter 2027
Below is one offering of MKTG 2025 for the Winter 2027 term.
CRN 92581
Dates
Jan 07 - Mar 25 Loading
- CRN 92581
- $707.20 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 07 - Mar 25 | Thu | 12:00 - 15:00 | Online |
Duration
12 weeks
Instructor
Tahira Endean
Course outline
Important information
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Thursdays at 1200 PCT (noon). Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.