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Course details

​For any event – regardless of purpose - creating "buzz" or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P's of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$627.90

Course offerings

Winter 2023

Below is one offering of MKTG 1017 for the Winter 2023 term.

CRN 89613

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 89613
  • $627.90
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

David Tikkanen

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$627.90

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic market research, including a situational analysis, to define target market segments.
  • Write compelling positioning statements and unique value propositions reflective of the target audiences' needs and stakeholder expectations.
  • Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
  • Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
  • Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.

Effective as of Fall 2021

Related Programs

Event Marketing (MKTG 1017) is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Certificate Part-time
  2. Tourism and Hospitality
    Associate Certificate Part-time

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