Course Overview
For any event – regardless of purpose - creating "buzz" or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P's of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$693.81
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Conduct basic market research, including a situational analysis, to define target market segments.
- Write compelling positioning statements and unique value propositions reflective of the target audiences' needs and stakeholder expectations.
- Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
- Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
- Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.
Effective as of Fall 2021
Related Programs
Event Marketing (MKTG 1017) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
Course Offerings
Winter 2027
Below is one offering of MKTG 1017 for the Winter 2027 term.
CRN 89613
Dates
Jan 04 - Mar 27 Loading
- CRN 89613
- $693.81 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
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