- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
For any event – regardless of purpose - creating "buzz" or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P's of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.
- No prerequisites are required for this course.
Below is one offering of MKTG 1017 for the Winter 2024 term.
Mon Jan 08 - Sat Mar 30 (12 weeks)
- 12 weeks
- CRN 89613
- Domestic fees $653.27International fees are typically three times the amount of domestic fees.
Class meeting times
|Jan 08 - Mar 30
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
- Conduct basic market research, including a situational analysis, to define target market segments.
- Write compelling positioning statements and unique value propositions reflective of the target audiences' needs and stakeholder expectations.
- Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
- Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
- Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.
Effective as of Fall 2021
Event Marketing (MKTG 1017) is offered as a part of the following programs:
School of Business + Media
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Programs and courses are subject to change without notice.