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Event Marketing MKTG 1017

Marketing Management Part-time Studies Course

Course details

​For any event – regardless of purpose - creating "buzz" or generating attendance is absolutely vital! You will be introduced to marketing fundamentals such as the 4 P's of marketing, SWOT analysis, event branding, and advertising in order to develop a marketing plan for a simulated event that will positively impact event attendance and / or growth. You will be required to develop a comprehensive event or festival marketing plan.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$666.65

Course offerings

Fall 2022

Below is one offering of MKTG 1017 for the Fall 2022 term.

CRN 48309

Duration

Mon Sep 12 - Mon Dec 05 (12 weeks)

  • 12 weeks
  • CRN 48309
  • $666.65
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 05 Mon 18:00 - 21:00 Burnaby SE06 Rm. 208
Instructor

David Tikkanen

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$666.65

Important information
  1. No class held on October 10th - Thanksgiving Day
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic market research, including a situational analysis, to define target market segments.
  • Write compelling positioning statements and unique value propositions reflective of the target audiences' needs and stakeholder expectations.
  • Determine strategic event pricing based on market research and ensure alignment with event budget, forecast and goals.
  • Develop an event marketing plan that meets the goals and objectives of the event stakeholders.
  • Distinguish between the relative strengths of print, electronic, and other advertising mediums to enable the development of effective marketing communications.

Effective as of Fall 2021

Related Programs

Event Marketing (MKTG 1017) is offered as a part of the following programs:

School of Business + Media

  1. Sustainable Event Management
    Certificate Part-time
  2. Tourism and Hospitality
    Associate Certificate Part-time

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