Course Overview
Businesses around the globe are waking up to the importance of sustainability. This course frames marketing in the context of a more sustainable world and challenges marketing students to think differently about marketing to transform the discipline into a force for good with a zero-tolerance approach to greenwashing and purpose-washing. To do this, marketers need to adapt and be more socially and environmentally conscious. This course provides foundational knowledge about current sustainability challenges, explores the principles and practices of sustainable marketing, and examines how to effectively integrate sustainability into the marketing mix to create a more sustainable marketing plan.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$586.86
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe sustainable marketing concepts and definitions and explain how sustainable marketing integrates with conventional marketing practices.
- Utilize critical thinking skills to assess authentic sustainable marketing practices, adopt a zero-tolerance approach to greenwashing and purpose-washing, and emphasize the importance of transparency and credibility in marketing communication.
- Explain the role of the 3Ps (People, Planet and Profit), Corporate Social Responsibility (CSR); Environmental, Social, and Corporate Governance (ESG); Sustainable Development Goals (SDGs), Global Reporting Initiative (GRI) and other marketing and business certifications such as B Corporation Certification, 1% for the Planet, Energy Star, Free trade etc.
Effective as of Winter 2025
Related Programs
Introduction to Sustainable Marketing (MKTG 1146) is offered as a part of the following programs:
- Indicates programs accepting international students.
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Course Offerings
Spring/Summer 2026
Below is one offering of MKTG 1146 for the Spring/Summer 2026 term.
CRN 69937
Dates
Apr 07 - Jun 27 Loading
- CRN 69937
- $586.86 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Cindy Ball
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.