Course Overview
Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$569.57 - $597.85 See individual course offerings below for actual costs.
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
- Explain key negotiating concepts.
- Discuss concerns and challenges in relation to being a negotiator within a sales context.
- Recommend appropriate negotiating strategies given various negotiation situations.
- Use models and processes discussed in the course to thoroughly plan and prepare to negotiate, working within a team of peers as well as independently.
- Demonstrate effective use of the negotiation process and skills explored in the course by conducting a face-to-face sales negotiation to reach the best agreement possible.
- Evaluate his or her performance as a sales negotiator.
- Provide constructive feedback to fellow students.
Effective as of Fall 2003
Related Programs
Negotiating Skills (MKTG 3342) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below are two offerings of MKTG 3342 for the Spring/Summer 2026 term.
CRN 27519
Dates
Apr 07 - Jun 23 Loading
- CRN 27519
- $597.85 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 23 | Tue | 17:30 - 20:30 | Downtown DTC |
Duration
12 weeks
Instructor
TBD
Course outline
Important information
- This course is held in-person at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 67506
Dates
Apr 07 - Jun 27 Loading
- CRN 67506
- $569.57 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.