- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$597.85
Learning Outcomes
- Explain key negotiating concepts.
- Discuss concerns and challenges in relation to being a negotiator within a sales context.
- Recommend appropriate negotiating strategies given various negotiation situations.
- Use models and processes discussed in the course to thoroughly plan and prepare to negotiate, working within a team of peers as well as independently.
- Demonstrate effective use of the negotiation process and skills explored in the course by conducting a face-to-face sales negotiation to reach the best agreement possible.
- Evaluate his or her performance as a sales negotiator.
- Provide constructive feedback to fellow students.
Effective as of Fall 2003
Related Programs
Negotiating Skills (MKTG 3342) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
Course Offerings
Winter 2026
Below is one offering of MKTG 3342 for the Winter 2026 term.
CRN 19981
Dates
Jan 06 - Mar 24 Loading
- CRN 19981
- $597.85 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 06 - Mar 24 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 471 |
Duration
12 weeks
Instructor
Debbie Palmer
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN.
Status
Programs and courses are subject to change without notice.