- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$559.11 - $587.39 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Explain the scope of live entertainment events
- Define the various stakeholders involved in a ticketed live entertainment event
- Create price scaling for a ticketed event suitable to the marketplace
- Discuss appropriate promotion strategies designed to maximize ticket revenues
- Explain the components of site development, planning and management
- Explain the production requirements associated with live entertainment events
- Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
Related Programs
Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
Course Offerings
Winter 2026
Below is one offering of MKTG 1126 for the Winter 2026 term.
CRN 86256
Dates
Jan 05 - Mar 28 Loading
- CRN 86256
- $559.11 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 05 - Mar 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Rita Rogers
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Status
Spring/Summer 2026
Below is one offering of MKTG 1126 for the Spring/Summer 2026 term.
CRN 66080
Dates
Apr 10 - Apr 19 Loading
- CRN 66080
- $587.39 Domestic fees
Class meeting times
Duration
2 weeks
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will be held in-person at the downtown campus as follows: Friday April 10 - 1730-2030 Saturday and Sunday April 11 and 12 - 0900-1630 Friday April 17 - 1730-2030 Saturday and Sunday April 18 and 19 - 0900-1630
Status
Programs and courses are subject to change without notice.