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Live Entertainment Events and Festivals MKTG 1126

Marketing Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Not offered this term
This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Public Relations
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time

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