Course Overview
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$559.11 - $587.39 See individual course offerings below for actual costs.
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the student will be able to:
- Create a group project plan that outlines project scope, deadlines and roles of group members.
- Describe the scope of the event industry and discuss current industry trends.
- Develop a creative vision for an event by defining a theme, colour schemes, and environmental design elements.
- Prepare event documents such as critical paths, production schedules, and floorplans.
- Define an event’s financial goals and prepare an event budget.
- Identify factors involved in selection of venues, dates, and suppliers.
- Define an event’s target market and choose appropriate marketing and promotional strategies.
- Create an event proposal designed to persuade a prospective client.
- Describe opportunities for future training, education and work/volunteer options in the event industry.
Effective as of Winter 2025
Related Programs
Event Planning Essentials (MKTG 1120) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below are two offerings of MKTG 1120 for the Spring/Summer 2026 term.
CRN 25220
Dates
Jun 05 - Jun 14 Loading
- CRN 25220
- $587.39 Domestic fees
Class meeting times
Duration
2 weeks
Instructor
Rita Rogers
Course outline
Important information
- This course is held in-person at the downtown campus over two weekends: Fridays 5:30-8:30 pm (PST) and Saturdays/Sundays 9:00am-4:00pm (PST). To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1, more if it's a condensed course. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 69938
Dates
Apr 07 - Jun 27 Loading
- CRN 69938
- $559.11 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Rita Rogers
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.