This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Below is one offering of this course for the Winter 2019 term.
Mon Jan 07 - Sat Mar 30 12 Weeks
|Jan 07 - Mar 30||Online|
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course the student will be able to:
Effective as of Fall 2012
MKTG 3332 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
|Key Account Management|
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