MKTG 3332 - Key Account Management
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Prerequisite(s)
Credits
3.0
Cost
$528.89
Fall 2020
Below are three offerings of this course for the Fall 2020 term.
CRN 44189
Duration
Mon Sep 07 - Sat Nov 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 07 - Nov 28 | Online Online Delivery |
Instructor
Gary Cadman
Course Outline
Cost
$528.89
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
CRN 47337
Duration
Tue Sep 08 - Sat Nov 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 28 | Online Online Delivery |
Instructor
Gary Cadman
Course Outline
Cost
$528.89
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
CRN 47399
Duration
Tue Sep 08 - Sat Nov 28 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 28 | Online Online Delivery |
Instructor
Gary Cadman
Course Outline
Cost
$528.89
Notes
- Internet delivery format.
- Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Define the term Key Accounts.
- Write a Key Account Plan.
- Penetrate High Levels.
- Develop a plan for effective Territory Management.
- Establish, develop and maintain profitable relationships with upper-level management clients.
- Sell to Buying Committees.
- Respond to RFP’s, RFI’s & RFQ’s.
Effective as of Fall 2012
Related Programs
MKTG 3332 is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Part-time Diploma - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Fall 2020
Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
| Key Account Management | |
|---|---|
| Author | Cheverton |
| Copyright | 2015 |
| Binding | Paperback |
| ISBN | 978-0-74946-940-5 |
| Price | $78.95 |
| Required | |
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