To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
This course is designed for salespeople who will be working in long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Learning Outcomes
Upon successful completion of this course the student will be able to:
Define the term Key Accounts.
Write a Key Account Plan.
Penetrate High Levels.
Develop a plan for effective Territory Management.
Establish, develop and maintain profitable relationships with upper-level management clients.
Sell to Buying Committees.
Respond to RFP’s, RFI’s & RFQ’s.
Effective as of Fall 2012
Related Programs
MKTG 3332 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 3332 - Key Account Management?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Registration is currently open for the Spring/Summer 2021 term.
The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).
Students may register for Fall 2021 term courses online or by phone
starting Wed, May 26 at 9:00 am (PDT).
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.