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Managing the Sales Force MKTG 2220

Marketing Management Part-time Studies Course

Course details

The role of the sales manager in planning, directing and controlling will be the focus of this course including the selection of sales representatives as well as training, supervision, motivation and leadership.

Prerequisite(s)

Credits

3.0

Cost

$524.57

Course offerings

Fall 2022

Below is one offering of MKTG 2220 for the Fall 2022 term.

CRN 47097

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 47097
  • $524.57
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Alex Sim

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$524.57

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course the student will be able to:

  • Describe the critical Role of the Sales Manager in an organization.
  • Explain the importance of Sales Management Leadership and Vision in today’s competitive market.
  • Communicate effectively at all levels of the organization.
  • Significantly enhance the effect of sales meetings in accomplishing overall objectives.
  • Obtain a broad understanding of Human Resource Management Components.
  • Develop a proactive recruiting, hiring and training plan which ensures the availability and development of outstanding sales personnel.
  • Understand the critical importance of Strategic Sales Management.
  • Significantly improve the tactical (face to face) sales efforts of the sales team by more effectively managing the planning and execution of sales calls.
  • Provide effective Management of Sales Performance.
  • Coach and motivate the sales force effectively.

Effective as of Fall 2021

Related Programs

Managing the Sales Force (MKTG 2220) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management (Professional Sales Option)
    Certificate Part-time
  2. Marketing Management - Sales Skills
    Associate Certificate Part-time

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