BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
The role of the sales manager in planning, directing and controlling will be the focus of this course including the selection of sales representatives as well as training, supervision, motivation and leadership.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Upon successful completion of this course the student will be able to:
Describe the critical Role of the Sales Manager in an organization.
Explain the importance of Sales Management Leadership and Vision in today’s competitive market.
Communicate effectively at all levels of the organization.
Significantly enhance the effect of sales meetings in accomplishing overall objectives.
Obtain a broad understanding of Human Resource Management Components.
Develop a proactive recruiting, hiring and training plan which ensures the availability and development of outstanding sales personnel.
Understand the critical importance of Strategic Sales Management.
Significantly improve the tactical (face to face) sales efforts of the sales team by more effectively managing the planning and execution of sales calls.
Provide effective Management of Sales Performance.
Coach and motivate the sales force effectively.
Effective as of Fall 2021
MKTG 2220 is offered as a part of the following programs:
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