- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
This course is designed for salespeople who will be working in long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Prerequisite(s)
- 50% in MKTG 1219
Credits
3.0
Domestic fees
$574.04
Course offerings
Winter 2024
Below is one offering of MKTG 3332 for the Winter 2024 term.
CRN 85292
Duration
Mon Jan 08 - Sat Mar 30 (12 weeks)
- 12 weeks
- CRN 85292
- Domestic fees $574.04International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Mar 30 | N/A | N/A | Online |
Instructor
Gary Cadman
Course outline
Domestic fees
$574.04
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Spring/Summer 2024
Below is one offering of MKTG 3332 for the Spring/Summer 2024 term.
CRN 66124
Duration
Mon Apr 08 - Sat Jun 29 (12 weeks)
- 12 weeks
- CRN 66124
- Domestic fees $574.04International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 08 - Jun 29 | N/A | N/A | Online |
Instructor
Gary Cadman
Course outline
Domestic fees
$574.04
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Define the term Key Accounts.
- Write a Key Account Plan.
- Penetrate High Levels.
- Develop a plan for effective Territory Management.
- Establish, develop and maintain profitable relationships with upper-level management clients.
- Sell to Buying Committees.
- Respond to RFP’s, RFI’s & RFQ’s.
Effective as of Fall 2012
Related Programs
Key Account Management (MKTG 3332) is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
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Programs and courses are subject to change without notice.