- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course is designed for salespeople who will be working in long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.
Prerequisite(s)
- 50% in MKTG 1219
Credits
3.0
Domestic fees
$585.71
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Define the term Key Accounts.
- Write a Key Account Plan.
- Penetrate High Levels.
- Develop a plan for effective Territory Management.
- Establish, develop and maintain profitable relationships with upper-level management clients.
- Sell to Buying Committees.
- Respond to RFP’s, RFI’s & RFQ’s.
Effective as of Fall 2012
Related Programs
Key Account Management (MKTG 3332) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are two offerings of MKTG 3332 for the Fall 2024 term.
CRN 47337
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 47337
- Domestic fees $585.71
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Nov 30 | N/A | N/A | Online |
Instructor
Gary Cadman
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 44189
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 44189
- Domestic fees $585.71
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Nov 30 | N/A | N/A | Online |
Instructor
Gary Cadman
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Programs and courses are subject to change without notice.