British Columbia Institute of

Important Notice: COVID-19 Institute response


BCST 3073 - Building Your Digital Media Presence

Broadcast Communications Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

​​There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don't know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.





Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 88595

Mon Jan 04 - Mon Apr 05 14 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Apr 05 Online Delivery
See Notes below


Erica Hargreave

Course Outline




  1. Internet delivery format.
  2. *Registration is permitted after the course start date up to January 18th by calling 604-434-1610. *Please note that the lecture component for this course is asynchronous, not requiring you to meet online at a specific time, however there will be specific timelines for assignments and exams. It is important to have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1. *Students will be required to purchase a URL and web hosting for the project they are building in the course, at an approximate cost of $60. DO NOT purchase this until after the first session, during which the instructor will explain the exact requirements. *With special permission from the Program Assistant to register, this course can be taken concurrently with one of the Tuesday evening “Virtual Classroom” courses offered in the 2021 Winter term. Contact with your student number.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conceive of and design an audio podcast.
  • Identify technical requirements, equipment and software applications necessary for podcast creation.
  • Create conversational written material for podcast audiences (writing for the ear).
  • Create effective lines of interview questioning.
  • Conduct guest interviews with confidence.
  • Organize information in a logical fashion for presentation.
  • Construct a simple, free website for podcast marketing.
  • Identify ways to promote a podcast using social media channels.
  • Create engaging marketing copy for promotion on digital channels.
  • Create digital marketing graphics, such as a logo and shareables.
  • Demonstrate the basics of audio recording and digital audio-editing.
  • Apply performance/announcing techniques for hosting a podcast.

Effective as of Spring/Summer 2021

Contact Us

If you have a comment or question about this course, please complete and submit the form below.

Contact Information

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Interested in being notified about future offerings of BCST 3073 - Building Your Digital Media Presence? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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Programs and courses are subject to change without notice.

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Winter 2021 term.

The sneak preview for the Spring/Summer 2021 term starts Fri, Feb 19 at 8:30 am (PST).

Students may register for Spring/Summer 2021 term courses online or by phone starting Wed, Feb 24 at 9:00 am (PST).

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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