British Columbia Institute of Technologywww.bcit.ca/study/courses/bcst3073

Important Notice: COVID-19 Institute response

BCIT

BCST 3073 - Building Your Digital Media Presence

Broadcast Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

​​There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don't know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.

Credits

3.0

Cost

$612.26

Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 48147

Mon Sep 13 - Mon Dec 20 15 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Dec 20 Online

Instructor

Erica Hargreave

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$612.26

Notes

  1. Internet delivery format.
  2. *Please note that the lecture component for this course is Asynchronous, not requiring you to meet online at a specific time, however there will be specific timelines for assignments and exams. Use of a desktop or laptop computer is REQUIRED to participate in this course. *It is important to have a stable and consistent internet connection to access course content.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify unique methods of sharing your voice in a creative or business endeavour.
  • Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
  • Formulate goals to be achieved through digital storytelling.
  • Identify the story that will you help reach your goals.
  • Develop a professional WordPress site.
  • Explore ways to drive more viewers to a site and YouTube channel, and improve a site and channel's SEO.
  • Define SEO and identify ways to improve your site and channel's SEO.
  • Identify your target audience.
  • Locate your desired audience in niche digital communities, through social media, and on blogs.
  • Engage your desired audience in the digital space.
  • Build a StoryWorld around a site, YouTube channel, social media feeds, and your desired community.
  • Create an engaging email campaign.
  • Identify the characteristics of a successful crowdfunding campaign.
  • Craft strategy for a crowdfunding campaign of your own.

Effective as of Spring/Summer 2021

Related Programs

BCST 3073 is offered as a part of the following programs:

School of Business + Media

  1. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  2. Radio Arts and Entertainment
    Part-time   Associate Certificate

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