Course Overview
Today, every company is in the media business – whether they know it or not. That’s why it’s crucial to learn how to use both online and broadcast media to tell your story. The way to build a strong company and brand in today’s online world is by winning the attention of your target audience through the essential skill of storytelling. Whether it takes the form of a podcast, blog, video content or any of the other countless online methods of online communication, storytelling and pure human communication will never become obsolete. The focus of this course is honing your storytelling skills to create compelling and powerful content that will stand out in this cluttered new media landscape.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$689.45 - $690.21 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Identify professional communicators and provide examples of the most successful forms of social media they engage.
- Develop the skills to communicate a focused message clearly.
- Provide examples of how to weave your own personality into any message.
- Use humour, emotion, and opinion in your storytelling.
- Define the elements of corporate storytelling.
- Describe the concept of narrowcasting.
- Transition your work from the written word to a relaxed, live presentation in front of the camera.
- Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
- Demonstrate effective online strategies for getting your content seen by the most viewers through the many forms of social media.
Effective as of Winter 2021
Related Programs
Discover Your Inner Storyteller (BCST 3121) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- User Interface (UI) and User Experience (UX) Design
Associate Certificate Part-time
- Video Production and Editing
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of BCST 3121 for the Spring/Summer 2026 term.
CRN 67417
Dates
Apr 07 - Jul 07 Loading
- CRN 67417
- $689.45 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jul 07 | N/A | N/A | Online |
Duration
14 weeks
Instructor
Martin Strong
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the course Learning Hub within the first week to get started and meet assignment and course deadlines. Prospective students should have solid written and spoken English language skills to be successful in this course. If seats remain, registration is permitted without approval up to April 20th, by calling 604-434-1610.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Fall 2026
Below is one offering of BCST 3121 for the Fall 2026 term.
CRN 48139
Dates
Sep 08 - Dec 08 Loading
- CRN 48139
- $690.21 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 08 | N/A | N/A | Online |
Duration
14 weeks
Instructor
Martin Strong
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course will be delivered asynchronously online, so you are not required to meet online each week at a specific time, however you must access the course Learning Hub within the first week to get started and meet assignment and course deadlines. Registered BCIT students will receive further information regarding the Learning Hub via my.bcit.ca e-mail closer to the course start date. Prospective students should have solid written and spoken English language skills to be successful in this course. If seats remain, registration is permitted without approval up to Sep 21st, by calling 604-434-1610.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.