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Discover Your Inner Storyteller BCST 3121

Broadcast Communications Course

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Course details

Today, every company is in the media business – whether they know it or not. That’s why it’s crucial to learn how to use both online and broadcast media to tell your story. The way to build a strong company and brand in today’s online world is by winning the attention of your target audience through the essential skill of storytelling. Whether it takes the form of a podcast, blog, video content or any of the other countless online methods of online communication, storytelling and pure human communication will never become obsolete. The focus of this course is honing your storytelling skills to create compelling and powerful content that will stand out in this cluttered new media landscape.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$636.88 - $637.88 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2023

Below is one offering of BCST 3121 for the Spring/Summer 2023 term.

CRN 67417

Duration

Tue Apr 04 - Tue Jun 20 (14 weeks)

  • 14 weeks
  • CRN 67417
  • $636.88
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 20 N/A N/A Online
Instructor

Martin Strong

Course outline

View

Cost

$636.88

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Registration AFTER the course start date is permitted up to April 7th by phone at 604-434-1610 Please note that the lecture component for this course is asynchronous, not requiring you to meet online at a specific time, however there will be specific timelines for assignments and exams. It is important to have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings, subscribe to receive email updates or contact us with your comments or questions.

Fall 2023

Below is one offering of BCST 3121 for the Fall 2023 term.

CRN 48139

Duration

Tue Sep 12 - Tue Dec 12 (14 weeks)

  • 14 weeks
  • CRN 48139
  • $637.88
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 12 N/A N/A Online
Instructor

Martin Strong

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$637.88

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet online at a specific time, however, there will be set deadlines for assignments and exams. If seats remain, registration is permitted after the course start date up to September 25th by calling 604-434-1610.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify professional communicators and provide examples of the most successful forms of social media they engage.
  • Develop the skills to communicate a focused message clearly.
  • Provide examples of how to weave your own personality into any message.
  • Use humour, emotion, and opinion in your storytelling.
  • Define the elements of corporate storytelling.
  • Describe the concept of narrowcasting.
  • Transition your work from the written word to a relaxed, live presentation in front of the camera.
  • Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
  • Demonstrate effective online strategies for getting your content seen by the most viewers through the many forms of social media.

Effective as of Winter 2021

Related Programs

Discover Your Inner Storyteller (BCST 3121) is offered as a part of the following programs:

School of Business + Media

  1. Broadcast and Digital Journalism
    Associate Certificate Part-time
  2. Radio Arts and Entertainment
    Associate Certificate Part-time

Contact Us

If you have a question or comment about this course, please complete and submit the form below.

  • Privacy Notice: The information you provide will be used to respond to your request for BCIT program information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5G 3H2, email: privacy@bcit.ca.
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  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.