- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
Today, every company is in the media business – whether they know it or not. That’s why it’s crucial to learn how to use both online and broadcast media to tell your story. The way to build a strong company and brand in today’s online world is by winning the attention of your target audience through the essential skill of storytelling. Whether it takes the form of a podcast, blog, video content or any of the other countless online methods of online communication, storytelling and pure human communication will never become obsolete. The focus of this course is honing your storytelling skills to create compelling and powerful content that will stand out in this cluttered new media landscape.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$662.43
Course offerings
Spring/Summer 2024
Below is one offering of BCST 3121 for the Spring/Summer 2024 term.
CRN 67417
Duration
Tue Apr 02 - Tue Jul 02 (14 weeks)
- 14 weeks
- CRN 67417
- Domestic fees $662.43International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 02 - Jul 02 | N/A | N/A | Online |
Instructor
Martin Strong
Course outline
Domestic fees
$662.43
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the Learning Hub within the first week to get started and meet assignment and course deadlines. If seats remain, registration is permitted without approval up to April 15, 2024, by calling 604-434-1610.
Status
In Progress
This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Identify professional communicators and provide examples of the most successful forms of social media they engage.
- Develop the skills to communicate a focused message clearly.
- Provide examples of how to weave your own personality into any message.
- Use humour, emotion, and opinion in your storytelling.
- Define the elements of corporate storytelling.
- Describe the concept of narrowcasting.
- Transition your work from the written word to a relaxed, live presentation in front of the camera.
- Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
- Demonstrate effective online strategies for getting your content seen by the most viewers through the many forms of social media.
Effective as of Winter 2021
Related Programs
Discover Your Inner Storyteller (BCST 3121) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
Contact Us
If you have a question or comment about this course, please complete and submit the form below.
Subscribe
Interested in being notified about future offerings of Discover Your Inner Storyteller (BCST 3121)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.