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Discover Your Inner Storyteller BCST 3121

Broadcast Communications Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Today, every company is in the media business – whether they know it or not. That’s why it’s crucial to learn how to use both online and broadcast media to tell your story. The way to build a strong company and brand in today’s online world is by winning the attention of your target audience through the essential skill of storytelling. Whether it takes the form of a podcast, blog, video content or any of the other countless online methods of online communication, storytelling and pure human communication will never become obsolete. The focus of this course is honing your storytelling skills to create compelling and powerful content that will stand out in this cluttered new media landscape.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$662.43

Course offerings

Winter 2024

Below is one offering of BCST 3121 for the Winter 2024 term.

CRN 88572

Duration

Mon Jan 08 - Mon Apr 08 (14 weeks)

  • 14 weeks
  • CRN 88572
  • Domestic fees $662.43
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Apr 08 N/A N/A Online
Instructor

TBD

Course outline

View

Domestic fees

$662.43

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the Learning Hub within the first week to get started and meet assignment and course deadlines.
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings, subscribe to receive email updates or contact us with your comments or questions.

Spring/Summer 2024

Below is one offering of BCST 3121 for the Spring/Summer 2024 term.

CRN 67417

Duration

Tue Apr 02 - Tue Jul 02 (14 weeks)

  • 14 weeks
  • CRN 67417
  • Domestic fees $662.43
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 02 - Jul 02 N/A N/A Online
Instructor

Martin Strong

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$662.43

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the Learning Hub within the first week to get started and meet assignment and course deadlines. If seats remain, registration is permitted without approval up to April 15, 2024, by calling 604-434-1610.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify professional communicators and provide examples of the most successful forms of social media they engage.
  • Develop the skills to communicate a focused message clearly.
  • Provide examples of how to weave your own personality into any message.
  • Use humour, emotion, and opinion in your storytelling.
  • Define the elements of corporate storytelling.
  • Describe the concept of narrowcasting.
  • Transition your work from the written word to a relaxed, live presentation in front of the camera.
  • Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
  • Demonstrate effective online strategies for getting your content seen by the most viewers through the many forms of social media.

Effective as of Winter 2021

Related Programs

Discover Your Inner Storyteller (BCST 3121) is offered as a part of the following programs:

School of Business + Media

  1. Broadcast and Digital Journalism
    Associate Certificate Part-time
  2. Radio Arts and Entertainment
    Associate Certificate Part-time

Contact Us

If you have a question or comment about this course, please complete and submit the form below.

  • Privacy Notice: The information you provide will be used to respond to your request for BCIT program information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5G 3H2, email: privacy@bcit.ca.
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  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.