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Discover Your Inner Storyteller BCST 3121

Broadcast Communications Part-time Studies Course

Course details

Today, every company is in the media business – whether they know it or not. That’s why it’s crucial to learn how to use both online and broadcast media to tell your story. The way to build a strong company and brand in today’s online world is by winning the attention of your target audience through the essential skill of storytelling. Whether it takes the form of a podcast, blog, video content or any of the other countless online methods of online communication, storytelling and pure human communication will never become obsolete. The focus of this course is honing your storytelling skills to create compelling and powerful content that will stand out in this cluttered new media landscape.


  • No prerequisites are required for this course.





Course offerings

Fall 2022

Below is one offering of BCST 3121 for the Fall 2022 term.

CRN 48139


Tue Sep 06 - Tue Dec 06 (14 weeks)

  • 14 weeks
  • CRN 48139
  • $624.57
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 06 N/A N/A Online

Martin Strong

Course outline




Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. If seats remain, registration is permitted after the course start date up to September 19th by calling 604-434-1610.

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify professional communicators and provide examples of the most successful forms of social media they engage.
  • Develop the skills to communicate a focused message clearly.
  • Provide examples of how to weave your own personality into any message.
  • Use humour, emotion, and opinion in your storytelling.
  • Define the elements of corporate storytelling.
  • Describe the concept of narrowcasting.
  • Transition your work from the written word to a relaxed, live presentation in front of the camera.
  • Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
  • Demonstrate effective online strategies for getting your content seen by the most viewers through the many forms of social media.

Effective as of Winter 2021

Related Programs

Discover Your Inner Storyteller (BCST 3121) is offered as a part of the following programs:

School of Business + Media

  1. Broadcast and Digital Journalism
    Associate Certificate Part-time
  2. Radio Arts and Entertainment
    Associate Certificate Part-time


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