Skip to main content

Visual Communication and Culture BCST 5010

Broadcast Communications Part-time Studies Course

Course details

​In a modern world where visual technologies increasingly facilitate communication and social interaction, visual literacy is vital. Much of our experience in looking is grounded in habit rather than analysis. Through cultural theory and concepts, this course explores how meaning is both created and transmitted in the visual world.






Course offerings

Fall 2022

Below is one offering of BCST 5010 for the Fall 2022 term.

CRN 45455


Thu Sep 08 - Thu Dec 08 (14 weeks)

  • 14 weeks
  • CRN 45455
  • $464.42
Class meeting times
Dates Days Times Locations
Sep 08 Thu 18:00 - 21:15 Burnaby SE06 Rm. 203
Sep 08 - Dec 08 N/A N/A Online
Sep 29 Thu 18:00 - 21:15 Burnaby SE06 Rm. 203
Oct 20 Thu 18:00 - 21:15 Burnaby SE06 Rm. 203
Nov 10 Thu 18:00 - 21:15 Burnaby SE06 Rm. 203
Dec 01 Thu 18:00 - 21:15 Burnaby SE06 Rm. 203
Dec 08 Thu 18:00 - 21:15 Burnaby SE06 Rm. 203

Mark Nakamura

Course outline




Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. If seats remain, registration is permitted after the course start date up to September 21st by calling 604-434-1610. This course is delivered in a synchronous hybrid format (online and in person). Classes are held in person on Sept 8, 29, Oct 20, Nov 10, Dec 1 and 8, all others are online. You will be expected to attend during all posted class meeting times as this is not a self-paced course.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define "culture" and "visual culture".
  • Diagnose the strengths and weaknesses of various communication media.
  • Explain how shared understandings of visual culture emerge.
  • Discuss the many ways various communication media have impacted our societies.
  • Describe the various visual trends that are occurring around the world today and that have occurred throughout history.
  • Create and deliver well researched, critically analytical and polished oral and/or written reports.
  • Critically analyze and understand, from multiple perspectives, a variety of visual media.
  • Evaluate a variety of cultural and historical artistic expressions.
  • Read images as text.
  • Analyze how visual media communicates in various ways throughout time.
  • Identify, analyze and contextualize various artistic styles and time periods.
  • Conduct formal analysis and college-level research.

Effective as of Spring/Summer 2018

Related Programs

Visual Communication and Culture (BCST 5010) is offered as a part of the following programs:

School of Business + Media

  1. Bachelor of Business Administration
    Bachelor of Business Administration Full-time/Part-time
  2. Broadcast and Digital Journalism
    Associate Certificate Part-time
  3. Global Business Studies
    Associate Certificate Part-time
  4. Radio Arts and Entertainment
    Associate Certificate Part-time
  5. Video Production and Editing
    Associate Certificate Part-time


Interested in being notified about future offerings of Visual Communication and Culture (BCST 5010)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: