Overview
Turn your digital passion into a career with BCIT's Broadcast and Media Production (Digital Content Creation and Performance Option) Diploma. Learn to build personal brands, engage real audiences, and thrive in the creator economy with industry-ready skills.
You don’t just want to scroll through content—you want to create it. You want to build a loyal community, launch a hit podcast, manage high-engagement social media for a sports team, or grow a personal brand that actually matters. Welcome to the creator economy.
The Broadcast and Media Production (Digital Content Creation and Performance Option) Diploma at BCIT is built for the modern versatile creator. We don’t just teach you how to use a microphone or a camera. We teach you how to be the talent, the producer, and the creative force behind your own digital footprint. From on-camera hosting and advanced sound design to live streaming and personal brand development, you will get the hands-on experience needed to inform, entertain, and engage audiences right away.
Over this two-year, full-time program option, you will develop the expertise to produce professional-level content for:
- Social media and video sharing platforms (YouTube, TikTok, Instagram)
- Podcasts and digital audio networks
- Live streaming platforms (Twitch, Kick)
- Your own digital portfolio website or independent niche blog
- Team and league-owned digital sports platforms
Whether you want to launch a deep-dive music history podcast, stream live content, or run the digital media strategy for a sports team, you will graduate ready to turn your creative hustle into a sustainable career.
About the program
- Intake: Once a year in September.
- High employment: 96% of grads work in a related industry within six months.
- Real-world labs: You won’t just sit in a lecture hall. You will build your skills in hands-on labs, podcasting spaces, and content creation studios that mirror digital media environments.
- Industry practicums: Build your network and digital portfolio before you graduate. You will complete a 5-week industry practicum working alongside professionals at a multitude of companies.
- A built-in audience: You won’t be creating content in a vacuum. You will produce and distribute your work across the Evolution Content Network, driving audience engagement through YouTube, SoundCloud, our website, and our cross-platform social media channels.
Who it’s for
You will thrive in this program if you:
- Have a passion for performing, storytelling, and digital media.
- Want to turn your podcast, stream, or social media side-hustle into a career.
- Are highly creative, self-motivated, and comfortable learning new software and technology.
- Are ready to put yourself out there and build a public-facing personal brand.
Visit Entrance Requirements to learn more about entry requirements and registration.
What grads can do
Because you spend two years actually making content rather than just reading about it, you will graduate with a massive portfolio and the skills to step into a variety of roles in the creator economy.
Learn more about the career opportunities awaiting you on our Graduating and Jobs page.
Entrance Requirements
Students with part-time employment require flexible hours to accommodate the work schedule of this program option.
Scheduled intakes
September each year.
Application processing
Applications are accepted during the following periods:
| Opening (9:00 am) | Deadline (11:59 pm) |
|---|---|
| October 1st* | Domestic students: September 1st* International students: July 2nd* |
*or next business day
Intake may fill before the deadline.
Entrance requirements
Applicants must meet all entrance requirements and will be accepted on a first-qualified basis as long as space remains.
- English language proficiency: Category 2 – English Studies 12 (67%) or equivalent
Recommended for success
- Attendance at an information session held monthly during the school year at 5:30 pm in Building SE10 on the Burnaby campus
- Some experience, even if it's a passion project, creating digital content—whether that means making videos for YouTube, streaming on Twitch, recording an podcast, or building a social media following
- Completion of some BCIT Broadcast and Media Production Flexible Learning courses
- Proficiency in social media, digital content creation apps, and basic computer skills
International applicants
This program is available to international applicants.
Study permit: A valid BCIT study permit is required prior to starting the program.
Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.
Post-graduation Work Permit (PGWP) eligibility: This program does not meet the eligible field of study requirement (CIP) and is therefore not eligible for students to apply for a PGWP.
(CIPC: 9.0701)
Apply to program
To submit your application:
- Include proof of meeting all entrance requirements.
- Convert all transcripts and supporting documents to PDF files.
- Have a credit card ready to pay the application fee.
Apply Now
myCommunication
Within two business days of submitting your completed application, BCIT will send a message to your personal and myBCIT email addresses. All correspondence regarding your application will be posted to your online myCommunication account at my.bcit.ca. We will send you an email when a new message is posted. It is important to watch for these emails or regularly check your account online.
You can expect to receive communication concerning the status of your application within four weeks.
Costs & Supplies
Bring your own device & additional equipment
To create top-tier content, you need the right tools. Students are required to provide their own laptop, an external USB 3/SSD hard drive (minimum 1 TB), an SDXC memory card (64GB-128GB, V30 or higher), and good-quality wired studio headphones. Laptop costs vary but typically range from $1,000 to $2,000.
Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Tuition fees
Use our tuition estimator to find tuition and fees for this program.
For more information on full-time tuition and fees, visit:
Books & supplies
Student spending above and beyond tuition depends largely on individual preferences and practices. The following estimates provide a range of spending:
- Term 1: $1,380
- Term 2: $331
- Term 3: $200
- Term 4: $300
These are general estimated costs, subject to change.
Vehicles
Students are not required to own a vehicle. However, students must have a valid Class 5 (Full) or Class 7N (Novice) driver’s license and normal driver’s abstract to drive the Evolution Destination Toyota Prius. Students may need access to a vehicle to complete work necessary for certain individual and group projects.
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
Courses
In this program, you won’t just study content. You’ll actively create it. Your coursework dives deep into audio and video production, on-camera and on-mic performance, personal branding, and multi-platform digital storytelling. Combining hands-on studio work with digital content business strategy, you’ll gain invaluable experience through one intensive 5-week applied lab and one 5-week industry practicum. You will also build your digital portfolio every week by producing and distributing original content under the Evolution brand on SoundCloud, YouTube, and website.
September 2026 Cohort Matrix
The Broadcast and Online Journalism, Television & Video Production, and Radio Arts and Entertainment Diploma programs have undergone changes, effective for the September 2027 intake. If you began one of these programs prior to September 2027, please refer to the September 2026 Cohort Matrix for course information:
Program matrix
| Term 1 (15 weeks) | Credits | ||
|---|---|---|---|
| BCST 1211 | Media Performance | 4.0 | |
| BCST 1410 | Videography | 2.0 | |
| BCST 1415 | Video Editing | 3.0 | |
| BCST 1420 | Performance and Presentation | 2.0 | |
| BCST 1425 | Audio Production | 2.0 | |
| BCST 1430 | Media Writing | 2.0 | |
| BCST 1435 | Storytelling Concepts | 2.0 | |
| Term 2 (15 weeks plus 5-week practicum) | Credits | ||
| BCST 2020 | Script Performance | 2.0 | |
| BCST 2130 | Applied Learning Lab for Digital Content Creation and Performance | 7.0 | |
| BCST 2211 | Advanced Media Performance | 4.0 | |
| BCST 2239 | Digital Content Creation | 1.5 | |
| BCST 2425 | Sound Design | 2.0 | |
| BCST 2500 | Media Industry Fundamentals | 2.0 | |
| BCST 3282 | Advanced Video Editing | 3.0 | |
| BLAW 2010 | Media Law | 2.0 | |
| Term 3 (15 weeks) | Credits | ||
| BCST 2214 | Music & Media Business | 2.0 | |
| BCST 3310 | Media Lab 1 | 15.0 | |
| BCST 3400 | Advertising Theory and Techniques | 2.0 | |
| BCST 3425 | Advanced Sound Design | 2.0 | |
| BCST 3435 | Media and Culture | 3.0 | |
| MKTG 3150 | Media Marketing and Branding | 3.0 | |
| Term 4 (15 weeks plus 5-week practicum) | Credits | ||
| BCST 2335 | Marketing: Sales and Public Relations | 3.0 | |
| BCST 4020 | Voice Over | 2.0 | |
| BCST 4205 | Personal Branding | 3.0 | |
| BCST 4409 | Practicum 2 | 7.0 | |
| BCST 4410 | Media Lab 2 | 15.0 | |
| BUSA 4115 | Media Business Concepts | 3.0 | |
| MDIA 4140 | Digital Portfolio Web Design | 2.0 | |
| Total Credits: | 102.5 | ||
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
Program Details
In this program, we treat the creator economy as a serious business. You aren’t just learning how to hit “record”—you are learning how to interpret social media analytics, navigate media law, and monetize your digital footprint. By working closely with active industry professionals, you’ll master the entrepreneurial skills needed to turn your creative drive into a sustainable, profitable career.
Because the modern media landscape requires you to be versatile, you will rotate through every critical role of content creation. You will act as the on-camera talent, the audio producer, the video editor, and the marketing strategist. This cross-training guarantees that whether you are launching your own independent content brand or running the digital strategy for an organization, you know exactly how to execute a project from a raw pitch to a published piece.
The internet doesn’t clock out at 5 pm, and neither does this program. To truly prepare you for the fast-paced reality of the digital content industry, we adapt our production schedules to match real-world conditions. Expect your training to be flexible and immersive, with certain classes, practicums, and lab work potentially needing to take place during evenings and weekends.
To bridge the gap between the classroom and the industry, your training culminates in a five-week immersive practicum. You’ll step out of our labs and into a real business. This isn’t just about earning credits. It’s about building a professional network, proving your value to companies, and launching your career before you graduate.
Program length
Two years, full-time.
Additional program options
Program delivery
In person: This program is delivered on campus.
Program location
Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC
Graduating & Jobs
A credential from BCIT’s School of Business + Media carries serious weight in the industry. You won’t just leave with a piece of paper. You will graduate with a comprehensive digital portfolio, tangible production skills, and the entrepreneurial mindset required to thrive in the creator economy. We give you the tools to either launch your own independent media brand or step directly into high-demand creative roles for established organizations. Because this diploma bridges the gap between creative multimedia production and digital business strategy, our graduates stand out in a competitive job market.
Want to keep leveling up? Your diploma makes you eligible to ladder directly into a degree, including the Bachelor of Business Administration at BCIT or the Bachelor of Arts in Professional Communication at Royal Roads University.
The demand for adaptable digital creators is exploding. Career opportunities for graduates include:
- Digital Content Creator / Strategist
- Podcast Producer/Host
- Digital Media Manager
- Live Streamer/On-Camera Personality
- Independent Digital Publisher / Website Operator
- Social Media Brand Manager
- Voice-Over Artist
- Creative Director/Multimedia Producer
- Copywriter
- Media Sales Representative
Faculty, Advisors & Staff
Brian Wiebe
Program Head
Brian is the Program Head for Digital Content Creation and Performance, bringing massive industry credibility from the sports and digital media world. He knows exactly what it takes to build an audience from scratch, currently operating as the owner and editor-in-chief of the top independent news site covering the BC Hockey League. Beyond his extensive background as an on-air personality and program director, Brian actively works in the industry today — handling media operations for the Odlum Brown VanOpen professional tennis tournament and serving as General Manager for the Port Moody Panthers junior hockey team. Brian’s focus is helping you monetize your passion and carve out a modern media career. When he’s not mentoring the next wave of creators, you’ll find him watching hockey or deep-diving into music history.
Dan Motut
Instructor
Dan is a BCIT alumni who went straight from the classroom into a high-level career managing audio and video production for major media companies like Pattison Media. He is an expert in the technical side of content creation, specializing in sound design, videography, and post-production editing. If you want your videos to look cinematic and your podcasts to sound flawless, Dan is the mentor who will get you there. He focuses on giving students the exact technical and shooting skills they need to seamlessly transition from building their digital portfolios to landing paid gigs in the media industry.
Kevin Ribble
Instructor
Kevin is a master of audience connection. With a background as a high-profile morning show host and personality, he knows exactly how to capture attention and keep an audience engaged. Armed with degrees from the University of Alberta and Simon Fraser University, Kevin focuses on the art of media performance. He teaches you how to be undeniably yourself on camera, behind the mic, and during live streams. At his core, Kevin is a storyteller who believes that building a successful personal brand comes down to creating authentic, powerful connections with your community.
Kathryn Stewart
Instructor
Kathryn has been a creative force at every level of the media industry, from performing as a major market personality in Vancouver and Toronto to managing high-level marketing campaigns and producing an international, award-winning documentary. She even launched her own creative marketing agency. Now, her true purpose is helping you unlock your potential. Holding a Master’s in Organizational Psychology, Kathryn focuses on the psychology of achievement — helping you figure out what motivates your audience and how to succeed as a creator. Bringing a balanced, holistic vibe to the studio (she’s also a certified yoga instructor and Reiki practitioner), Kathryn is here to help you build a sustainable, inspiring digital career.
Todd Hancock
Assistant Instructor
Todd is a heavy hitter in the content creation and podcasting space. As a multiple-award-winning media personality, he built a massive following during his time on CFOX and continues to dominate as the host of the highly successful Toddcast Podcast. A proud BCIT grad, Todd specializes in audio production, engaging storytelling, and high-energy performance. He also runs the day-to-day operations for the Evolution Content Network, meaning he’s the person who will help you take your raw content and get it in front of a real audience.
Advisory committee
- Chair – TC Carling – Covenant House Vancouver Chief Operating Officer
- Brian Adler – Vice-President, Content Management at RHEI
- Catherine Barr – Owner/CEO/Publisher at Turner Media Canada
- Amanda Breen – Public Relations/Brand Development at Talk Shop Media
- Shushma Datt – President/CEO at i.t. Media Broadcasting
- Mike Eggen – Senior Account Executive Multi-Platform Media at Bell Media Vancouver
- Simone Grewal – Director, Community Engagement at Southpointe Academy
- Pamela Jones – Owner/Talent Champion at L.A. Jones Talent Management
- Kevin Lim – Live Event Emcee/Voice-Over Artist at Kevin Lim Speaking Inc.
- Don Shafer – Executive Producer at Everything Podcasts and The Conversation Lab
- Taryn Stephenson – Executive Producer at Here & Now Productions
Contact Us
Judy Phipps
Administrative Assistant
Phone: 604-432-8863
Email: judy_phipps@bcit.ca
Brian Wiebe
Program Head
604-432-8595
Email: Brian_Wiebe@bcit.ca
Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
- Program selection and program planning
- Applying for transfer credit and advanced placement
- Job placement and graduate outcomes
- Student life
Questions or comments?
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