- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Marketing Services introduces a Gaps Model of Service Quality that service industries can use to evaluate and drive their ability to listen to the marketplace, consider new innovative ideas, plan service improvement or growth, compete for the best people, and build effective internal and external communication strategies for a service firm. This course also explores the increasing demand for self-service-technology and an artificial intelligence framework that can improve a service firm's scalability, profitability and competitiveness. Students will apply the model and framework to make recommendations to a service firm.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$625.70
Learning Outcomes
Upon successful completion, the student will be able to:
- Make primary distinctions between product-based and service-based businesses.
- Create marketing objectives that generate predetermined shifts in customer behaviour.
- Develop a synergistic marketing strategy and put it into action.
- Choose appropriate research methods for services.
- Select appropriate database management and segmentation methods for services.
- Formulate the seven 'P's' of the Extended marketing Mix for services.
- Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
- Describe the four Customer Value Segments and select the best pricing techniques for each.
- Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
Related Programs
Marketing of Services (MKTG 2205) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
Course Offerings
Winter 2026
Below is one offering of MKTG 2205 for the Winter 2026 term.
CRN 85335
Dates
Jan 24 - Mar 07 Loading
- CRN 85335
- $625.70 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 24 - Mar 07 | Sat | 09:00 - 16:00 | Downtown DTC Rm. 460 |
Duration
6 weeks
Instructor
Donna Hooker
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This 6 week course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID. No class held on Saturday February 14th - Family Day long weekend.
Status
Programs and courses are subject to change without notice.