- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
The role of the sales manager in planning, directing and controlling will be the focus of this course including the selection of sales representatives as well as training, supervision, motivation and leadership.
Prerequisite(s)
- 50% in MKTG 1219
Credits
3.0
Domestic fees
$575.65
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Describe the critical Role of the Sales Manager in an organization.
- Explain the importance of Sales Management Leadership and Vision in today’s competitive market.
- Communicate effectively at all levels of the organization.
- Significantly enhance the effect of sales meetings in accomplishing overall objectives.
- Obtain a broad understanding of Human Resource Management Components.
- Develop a proactive recruiting, hiring and training plan which ensures the availability and development of outstanding sales personnel.
- Understand the critical importance of Strategic Sales Management.
- Significantly improve the tactical (face to face) sales efforts of the sales team by more effectively managing the planning and execution of sales calls.
- Provide effective Management of Sales Performance.
- Coach and motivate the sales force effectively.
Effective as of Fall 2021
Related Programs
Managing the Sales Force (MKTG 2220) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
Course Offerings
Winter 2026
Below is one offering of MKTG 2220 for the Winter 2026 term.
CRN 10076
Dates
Jan 03 - Mar 28 Loading
- CRN 10076
- $575.65 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 03 - Mar 28 | Sat | 09:30 - 12:30 | Burnaby SE06 Rm. 202 |
Duration
12 weeks
Instructor
Marion De Guzman
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the Burnaby campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN. No class held on February 14th - Family Day long weekend.
Status
Programs and courses are subject to change without notice.