- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$558.93
Learning Outcomes
Upon successful completion of this course you should be able to:
- Differentiate between in-focused and customer-centric companies.
- Develop individual strategies to communicate through body language and vocal communication.
- Professionally communicate customer service analysis.
- Design and implement a program for a reward and recognition program for the internal customer.
- Successfully demonstrate how to deal with difficult people.
- Formulate a strategy for becoming a customer relations' role model.
- Research and deliver a Mystery Shopper report.
- Identify deficiencies in a company's customer relations' management structure.
- Perform a self-evaluation to identify personal strengths and weaknesses.
Effective as of Fall 2003
Related Programs
Customer Relations (MKTG 1112) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
Course Offerings
Fall 2025
Below is one offering of MKTG 1112 for the Fall 2025 term.
CRN 41365
Dates
Sep 08 - Nov 29 Loading
- CRN 41365
- $558.93 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 29 | N/A | N/A | Online |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN.
Status
Winter 2026
Below is one offering of MKTG 1112 for the Winter 2026 term.
CRN 87592
Dates
Jan 05 - Mar 28 Loading
- CRN 87592
- $558.93 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 05 - Mar 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Harb Johal
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. Please include your full name and student ID.
Status
Programs and courses are subject to change without notice.