Course Overview
There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don't know how to create their ideas online, or how to build and engage a community around those ideas. That is what you will begin to build in this course – a StoryWorld around your digital media endeavours, whether for personal branding, business or a project. This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated YouTube channel, fine tuning your website and YouTube channel for accessibility, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$689.45
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Identify unique methods of sharing your voice in a creative or business endeavour.
- Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
- Formulate goals to be achieved through digital storytelling.
- Identify the story that will help you reach your goals.
- Develop a professional WordPress site.
- Explore ways to drive more viewers to a site and YouTube channel, and improve a site and channel's SEO.
- Define SEO and identify ways to improve your site and channel's SEO.
- Demonstrate best practices for web accessibility on a website and digital videos.
- Identify your target audience.
- Locate your desired audience in niche digital communities, through various different digital media platforms.
- Engage your desired audience in the digital space.
- Build a StoryWorld around a website, YouTube channel, and your desired digital niche communities.
- Create an engaging email campaign.
- Identify the characteristics of a successful crowdfunding campaign.
- Craft strategy for a crowdfunding campaign of your own.
Effective as of Winter 2025
Related Programs
Building Your Digital Media Presence (BCST 3073) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Video Production and Editing
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of BCST 3073 for the Spring/Summer 2026 term.
CRN 69905
Dates
Apr 07 - Jul 14 Loading
- CRN 69905
- $689.45 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jul 14 | N/A | N/A | Online |
Duration
15 weeks
Instructor
Erica Hargreave
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the course Learning Hub within the first week to get started and meet assignment and course deadlines. Prospective students should have solid written and spoken English language skills to be successful in this course. If seats remain, registration is permitted without approval up to April 20th, by calling 604-434-1610.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.