British Columbia Institute of

Important Notice: COVID-19 Institute response


BCST 1193 - Social Media Storytelling

Broadcast Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Differentiate between social and broadcast media in it's designed purpose.
  • Identify the differences between traditional marketing and social media marketing.
  • Define and fine tune your social media voice.
  • Manage your personal or business brand on social media.
  • Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
  • Build, support and leverage a personal community on social media.
  • Identify different ways to collect social media metrics.
  • Adapt and make changes to your social media storytelling in response to social media metrics.
  • Engage in a social media storytelling campaign.
  • Collect and analyze social media metrics from a social media campaign.
  • Choose the ideal social media platforms for any given project to optimize your time.
  • Describe methods of social media time management.
  • Develop an ongoing social media plan for a personal or business brand.

Effective as of Fall 2019


Interested in being notified about future offerings of BCST 1193 - Social Media Storytelling? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is currently open for the Fall 2021 term.

A sneak preview of Winter 2022 term courses is also now available here.

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

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