Learning Outcomes

Upon successful completion of this course, the student will be able to:

• Differentiate between social and broadcast media in it's designed purpose.
• Identify the differences between traditional marketing and social media marketing.
• Define and fine tune your social media voice.
• Manage your personal or business brand on social media.
• Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
• Build, support and leverage a personal community on social media.
• Identify different ways to collect social media metrics.
• Adapt and make changes to your social media storytelling in response to social media metrics.
• Engage in a social media storytelling campaign.
• Collect and analyze social media metrics from a social media campaign.
• Choose the ideal social media platforms for any given project to optimize your time.
• Describe methods of social media time management.
• Develop an ongoing social media plan for a personal or business brand.

Effective as of Fall 2019