British Columbia Institute of Technologywww.bcit.ca/study/courses/bcst1193

Important Notice: COVID-19 Institute response

BCIT

BCST 1193 - Social Media Storytelling

Broadcast Communications Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.

Credits

3.0

Cost

$409.19

Spring/Summer 2021

Below is one offering of this course for the Spring/Summer 2021 term.

CRN 61884

Mon Apr 12 - Mon Jun 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 12 - Jun 28 Online Delivery
See Notes below

Instructor

Erica Hargreave

Course Outline

Cost

$409.19

Notes

  1. Internet delivery format.
  2. *Registration AFTER the course start date is permitted up to April 26th by phone at 604-434-1610 or toll-free long distance from Canada or USA at 1-866-434-1610. *International applicants contact the Program Assistant Angelina_Shine@bcit.ca for assistance if registering after the course start date. ASYNCHRONOUS ONLINE COURSE: Use of a desktop or laptop computer is REQUIRED to participate in this course. *Please note that the lecture component for this course is Asynchronous, not requiring you to meet online at a specific time, however there are specific timelines for assignments and exams. *It is important to have a stable and consistent internet connection to access course content. *Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. *To be successful in this course, plan to spend 4-6 hours per week on your studies, starting the first week. **This course can be taken concurrently with one of the Tuesday evening “Virtual Classroom” courses offered in the 2021 Spring term. For the special permission required to override the time conflict, contact the Program Assistant Angelina_Shine@bcit.ca with your student number. * If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca Thank you for your patience; you will be contacted ONLY if there is a seat available for you.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Differentiate between social and broadcast media in it's designed purpose.
  • Identify the differences between traditional marketing and social media marketing.
  • Define and fine tune your social media voice.
  • Manage your personal or business brand on social media.
  • Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
  • Build, support and leverage a personal community on social media.
  • Identify different ways to collect social media metrics.
  • Adapt and make changes to your social media storytelling in response to social media metrics.
  • Engage in a social media storytelling campaign.
  • Collect and analyze social media metrics from a social media campaign.
  • Choose the ideal social media platforms for any given project to optimize your time.
  • Describe methods of social media time management.
  • Develop an ongoing social media plan for a personal or business brand.

Effective as of Fall 2019

Contact Us

If you have a comment or question about this course, please complete and submit the form below.

Contact Information

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

Subscribe

Interested in being notified about future offerings of BCST 1193 - Social Media Storytelling? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Privacy Notice: The information you provide will be used to respond your request related to BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.

Find Courses

School of Business + Media Waitlist

Need to waitlist for a School of Business + Media course?

Find out more

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Spring/Summer 2021 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

© BCIT