To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.
*Registration AFTER the course start date is permitted up to April 26th by phone at 604-434-1610 or toll-free long distance from Canada or USA at 1-866-434-1610. *International applicants contact the Program Assistant Angelina_Shine@bcit.ca for assistance if registering after the course start date. ASYNCHRONOUS ONLINE COURSE: Use of a desktop or laptop computer is REQUIRED to participate in this course. *Please note that the lecture component for this course is Asynchronous, not requiring you to meet online at a specific time, however there are specific timelines for assignments and exams. *It is important to have a stable and consistent internet connection to access course content. *Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. *To be successful in this course, plan to spend 4-6 hours per week on your studies, starting the first week. **This course can be taken concurrently with one of the Tuesday evening “Virtual Classroom” courses offered in the 2021 Spring term. For the special permission required to override the time conflict, contact the Program Assistant Angelina_Shine@bcit.ca with your student number. * If this section is full, you can add your contact information to the School of Business Waitlist: https://sobptswaitlist.bcitsitecentre.ca Thank you for your patience; you will be contacted ONLY if there is a seat available for you.
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Upon successful completion of this course, the student will be able to:
Differentiate between social and broadcast media in it's designed purpose.
Identify the differences between traditional marketing and social media marketing.
Define and fine tune your social media voice.
Manage your personal or business brand on social media.
Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
Build, support and leverage a personal community on social media.
Identify different ways to collect social media metrics.
Adapt and make changes to your social media storytelling in response to social media metrics.
Engage in a social media storytelling campaign.
Collect and analyze social media metrics from a social media campaign.
Choose the ideal social media platforms for any given project to optimize your time.
Describe methods of social media time management.
Develop an ongoing social media plan for a personal or business brand.
Effective as of Fall 2019
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