Course Overview
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$603.82
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course you should be able to:
- List and explain the characteristics and key terminologies of each major advertising medium.
- Use and explain the basic media reference materials for media estimating, buying and planning.
- Develop and execute the media selection process and evaluate how various media are measured.
- Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.
Effective as of Fall 2021
Related Programs
Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of MKTG 3218 for the Spring/Summer 2026 term.
CRN 68236
Dates
Apr 07 - Jun 27 Loading
- CRN 68236
- $603.82 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Cheryl Brusic
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.