- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
Domestic fees
$375.44
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
- Prepare a product commercialization plan for both marketing and technical departments of a company.
- Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
- Critically evaluate the role of the “product champion” in product innovation.
- Understand different product delivery strategies and the product adoption process through case studies.
Effective as of Fall 2012
Related Programs
Product Planning and Marketing Implementation (TMGT 7114) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Fall 2025
Below is one offering of TMGT 7114 for the Fall 2025 term.
CRN 32492
Dates
Nov 18 - Dec 16 Loading
- CRN 32492
- $375.44 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Nov 18 - Dec 16 | Tue | 18:30 - 21:30 | Online |
Duration
5 weeks
Instructor
Vida Morkunas
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. There will be mandatory virtual classroom sessions on Tuesdays, 1830-2130 (PST). Be sure to log in to the Learning Hub course instance in advance of your first session so you know how to attend. Instructions for required reading materials (including purchasing instructions) will be released by your Instructor on The Learning Hub course instance. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
Programs and courses are subject to change without notice.