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TMGT 7114 - Product Planning and Marketing Implementation

Technology Management Part-time Studies Course

School of Transportation

Course Details

This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7114.

Credits

1.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course the student will be able to:

  • Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
  • Prepare a product commercialization plan for both marketing and technical departments of a company.
  • Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
  • Critically evaluate the role of the “product champion” in product innovation.
  • Understand different product delivery strategies and the product adoption process through case studies.

Effective as of Fall 2012

Related Programs

TMGT 7114 is offered as a part of the following programs:

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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