Course Overview
This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
Domestic fees
$383.24
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course the student will be able to:
- Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
- Prepare a product commercialization plan for both marketing and technical departments of a company.
- Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
- Critically evaluate the role of the “product champion” in product innovation.
- Understand different product delivery strategies and the product adoption process through case studies.
Effective as of Fall 2012
Related Programs
Product Planning and Marketing Implementation (TMGT 7114) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Fall 2026
Below is one offering of TMGT 7114 for the Fall 2026 term.
CRN 32492
Dates
Nov 05 - Dec 03 Loading
- CRN 32492
- $383.24 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Nov 05 - Dec 03 | Thu | 18:30 - 21:30 | Online |
Duration
5 weeks
Instructor
Chang Han
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- There will be mandatory virtual classroom sessions on Thursdays, 1830-2130 (PST). Be sure to log in to the Learning Hub course instance in advance of your first session so you know how to attend. Instructions for required reading materials (including purchasing instructions if applicable) will be released by your Instructor on The Learning Hub course instance. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.