British Columbia Institute of Technologywww.bcit.ca/study/courses/tmgt7114

BCIT

TMGT 7114 - Product Planning and Marketing Implementation

Technology Management Part-time Studies Course

School of Transportation

Course Details

This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7114.

Credits

1.0

Cost

$314.79 - $327.91 See individual course offerings below for actual costs.

Spring/Summer 2018

Below are two offerings of this course for the Spring/Summer 2018 term.

CRN 61844

Tue Apr 17 - Tue May 15 5 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 17 - May 15 Tue 18:30 - 21:30 BBY SE06 Rm. 109

Instructor

Vida Morkunas

Course Outline

Cost

$327.91

Notes

  1. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. www.bcit.ca/files/transportation/pdf/tmgt7114classroom.pdf

This section is only available for registration starting Wed, Feb 21 at 9:00 am (PST)

Sneak Preview

CRN 26485

Tue Jun 26 - Tue Jul 24 5 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 26 - Jul 24 Tue 18:30 - 21:30 Online

Instructor

Vida Morkunas

Course Outline

Cost

$314.79

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only). Please click on the following link for IMPORTANT DETAILED INFORMATION regarding this course. https://www.bcit.ca/files/transportation/pdf/tmgt7114de_instructor.pdf ****There will be mandatory virtual classroom sessions on Tuesday, July 10, and Tuesday, July 17, 2018, from 1830-2130 (PST).***
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This section is only available for registration starting Wed, Feb 21 at 9:00 am (PST)

Sneak Preview

Learning Outcomes

Upon successful completion of this course the student will be able to:

  • Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
  • Prepare a product commercialization plan for both marketing and technical departments of a company.
  • Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
  • Critically evaluate the role of the “product champion” in product innovation.
  • Understand different product delivery strategies and the product adoption process through case studies.

Effective as of Fall 2012

Related Programs

TMGT 7114 is offered as a part of the following programs:

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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Registration News

Registration is currently open for the Winter 2018 term.

A sneak preview of Spring/Summer 2018 term courses is also now available here.

Students may register for Spring/Summer 2018 term courses online, by phone, mail or in-person starting Wed, Feb 21 at 9:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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