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TMGT 7114 - Product Planning and Marketing Implementation

Technology Management Part-time Studies Course

School of Transportation

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7114.

Credits

1.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course the student will be able to:

  • Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
  • Prepare a product commercialization plan for both marketing and technical departments of a company.
  • Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
  • Critically evaluate the role of the “product champion” in product innovation.
  • Understand different product delivery strategies and the product adoption process through case studies.

Effective as of Fall 2012

Related Programs

TMGT 7114 is offered as a part of the following programs:

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Learning   Bachelor of Technology

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