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Marketing Programs and Plans TMGT 7113

Technology Management Course

Course details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.






Course offerings

Fall 2023

Below is one offering of TMGT 7113 for the Fall 2023 term.

CRN 32774


Wed Nov 01 - Wed Nov 29 (5 weeks)

  • 5 weeks
  • CRN 32774
  • $348.61
Class meeting times
Dates Days Times Locations
Nov 01 - Nov 29 Wed 18:30 - 21:30 Online

Vida Morkunas

Course outline




Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This course has mandatory virtual classroom sessions on Wednesdays, 1830-2130 (PST). This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Be sure to sign in to The Learning Hub prior to your first session so you know how to attend. Instructions for course materials (including purchasing instructions) will be released by your instructor on The Learning Hub course instance. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).

Seats Available

3 seats remaining as of Mon September 25, 2023 at 11:31 pm (PDT). Availability may change at any time.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time


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