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Marketing Programs and Plans TMGT 7113

Technology Management Course

Course details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.






Course offerings

Winter 2023

Below is one offering of TMGT 7113 for the Winter 2023 term.

CRN 41934


Thu Mar 02 - Thu Mar 30 (5 weeks)

  • 5 weeks
  • CRN 41934
  • $340.98
Class meeting times
Dates Days Times Locations
Mar 02 - Mar 30 Thu 18:30 - 21:30 Online

Gerald Gatchalian

Course outline




Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This course has mandatory virtual classroom sessions on Thursdays, 1830-2130 (PST). *There is a mandatory e-text for this course. Purchasing instructions will be shared by your instructor on The Learning Hub.* Be sure to sign in to The Learning Hub prior to your first session so you know how to attend. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. All other course material will be available on The Learning Hub for downloading. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time


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