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Marketing Programs and Plans TMGT 7113

Technology Management Part-time Studies Course

Course details

These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.


TMGT 7111 is a REQUIRED course for TMGT 7113.





Course offerings

Spring/Summer 2022

Below is one offering of TMGT 7113 for the Spring/Summer 2022 term.

CRN 68097


Tue May 10 - Tue Jun 07 (5 weeks)

  • 5 weeks
  • CRN 68097
  • $353.62
Class meeting times
Dates Days Times Locations
May 10 - Jun 07 Tue 18:30 - 21:30 Burnaby


Course outline




Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. This course has mandatory in-person classroom sessions. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. This course has a required e-text that must be purchased. Purchasing instructions will be released at the discretion of your instructor on The Learning Hub. Be sure to log in to The Learning Hub in advance of your first class. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).


This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • prepare a sales and pricing strategy.
  • create a marketing plan
  • analyze the elements of the Promotional Mix.
  • differentiate between Pull tactics and Push tactics.

Effective as of Spring/Summer 2004

Related Programs

Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time/Distance & Online Learning


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