Course Overview
These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the candidate will be able to:
- prepare a sales and pricing strategy.
- create a marketing plan
- analyze the elements of the Promotional Mix.
- differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
Related Programs
Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.