Course details
These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
Credits
1.0
Cost
$353.62
Course offerings
Spring/Summer 2022
Below is one offering of TMGT 7113 for the Spring/Summer 2022 term.
CRN 68097
Duration
Tue May 10 - Tue Jun 07 (5 weeks)
- 5 weeks
- CRN 68097
- $353.62
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
May 10 - Jun 07 | Tue | 18:30 - 21:30 | Burnaby |
Instructor
TBD
Course outline
Cost
$353.62
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course has mandatory in-person classroom sessions. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. This course has a required e-text that must be purchased. Purchasing instructions will be released at the discretion of your instructor on The Learning Hub. Be sure to log in to The Learning Hub in advance of your first class. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
Cancelled
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion, the candidate will be able to:
- prepare a sales and pricing strategy.
- create a marketing plan
- analyze the elements of the Promotional Mix.
- differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
Related Programs
Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time/Distance & Online Learning
Subscribe
Interested in being notified about future offerings of Marketing Programs and Plans (TMGT 7113)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.