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High Technology Marketing Strategies TMGT 7111

Technology Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

1.0

Domestic fees

$383.43

Course offerings

Spring/Summer 2024

Below is one offering of TMGT 7111 for the Spring/Summer 2024 term.

CRN 66589

Duration

Tue May 07 - Tue Jun 04 (5 weeks)

  • 5 weeks
  • CRN 66589
  • Domestic fees $383.43
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
May 07 - Jun 04 Tue 18:30 - 21:30 Burnaby SW01 Rm. 2010
Instructor

Gerald Gatchalian

Course outline

View

Domestic fees

$383.43

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. This course has mandatory in-person on-campus classroom sessions. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Instructions for required course readings (and purchasing instructions if applicable) will be released at the discretion of your instructor on The Learning Hub course instance. Be sure to log in to The Learning Hub before your first class. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Effective as of Winter 2013

Related Programs

High Technology Marketing Strategies (TMGT 7111) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time

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