- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
Domestic fees
$375.44
Learning Outcomes
Upon successful completion, the candidate will be able to:
- Create a strategic image plan that aligns with corporate objectives.
- Apply brand image planning to create a lasting image in the market.
- Evaluate the relationships between customer and brands.
- Create an effective promotional strategy to communicate a brand to a target market.
- Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
Effective as of Winter 2013
Related Programs
High Technology Marketing Strategies (TMGT 7111) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Fall 2025
Below is one offering of TMGT 7111 for the Fall 2025 term.
CRN 32484
Dates
Sep 08 - Oct 06 Loading
- CRN 32484
- $375.44 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Oct 06 | Mon | 18:30 - 21:30 | Online |
Duration
5 weeks
Instructor
Gerald Gatchalian
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Mandatory virtual classroom sessions are on Mondays, 1830-2130 (PST). This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Be sure to sign in to The Learning Hub in advance of your first session so you know how to attend. Instructions for required course readings will be released at the discretion of your instructor on The Learning Hub. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
Programs and courses are subject to change without notice.