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High Technology Marketing Strategies TMGT 7111

Technology Management Course

Course details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

1.0

Cost

$340.98

Course offerings

Winter 2023

Below is one offering of TMGT 7111 for the Winter 2023 term.

CRN 44580

Duration

Wed Jan 04 - Wed Feb 01 (5 weeks)

  • 5 weeks
  • CRN 44580
  • $340.98
Class meeting times
Dates Days Times Locations
Jan 04 - Feb 01 Wed 18:30 - 21:30 Online
Instructor

Gerald Gatchalian

Course outline

View

Cost

$340.98

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This course has mandatory virtual classroom sessions on Wednesdays, 1830-2130 PST. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Be sure to sign in to The Learning Hub prior to the first session so you know how to attend. All course material is available on The Learning Hub for downloading. Instructions for course readings will be released at the discretion of your instructor on The Learning Hub. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Effective as of Winter 2013

Related Programs

High Technology Marketing Strategies (TMGT 7111) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time

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