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Course details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.

Prerequisite(s)

Credits

1.0

Cost

$340.98

Course offerings

Winter 2023

Below is one offering of TMGT 7112 for the Winter 2023 term.

CRN 45280

Duration

Mon Jan 09 - Mon Feb 06 (5 weeks)

  • 5 weeks
  • CRN 45280
  • $340.98
Class meeting times
Dates Days Times Locations
Jan 09 - Feb 06 Mon 18:30 - 21:30 Online
Instructor

Vida Morkunas

Course outline

View

Cost

$340.98

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This course has mandatory virtual classroom sessions on Mondays, 1830-2130 PST. *Instructions for course readings (including purchasing instructions) will be released on The Learning Hub at the discretion of your instructor.* Be sure to log in to The Learning Hub prior to your first session so you know how to attend. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status

Seats Available

3 seats remaining as of Wed December 7, 2022 at 9:21 am (PST). Availability may change at any time.

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • identify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Effective as of Spring/Summer 2004

Related Programs

Marketing Research (TMGT 7112) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time

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