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Marketing Research TMGT 7112

Technology Management Part-time Studies Course

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Course details

This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.

Prerequisite(s)

Credits

1.0

Cost

$340.98

Course offerings

Fall 2022

Below is one offering of TMGT 7112 for the Fall 2022 term.

CRN 31762

Duration

Tue Sep 13 - Tue Oct 11 (5 weeks)

  • 5 weeks
  • CRN 31762
  • $340.98
Class meeting times
Dates Days Times Locations
Sep 13 - Oct 11 Tue 18:30 - 21:30 Online
Instructor

Vida Morkunas

Course outline

View

Cost

$340.98

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This course has mandatory virtual classroom sessions on Tuesdays, 1830-2130 (PST). This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Instructions for required course materials (including purchasing instructions) will be provided by your instructor on The Learning Hub course instance. Be sure to sign in to The Learning Hub in advance of your first session so you know how to attend. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status

Learning Outcomes

Upon successful completion, the candidate will be able to:

  • design a plan for effective in-house market intelligence.
  • define the role of marketing research in an organization.
  • design a pre-market testing plan for a company's products.
  • identify direct competitors.
  • analyze competitive threats.
  • create a research brief.

Effective as of Spring/Summer 2004

Related Programs

Marketing Research (TMGT 7112) is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Bachelor of Technology Full-time/Part-time

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time/Distance & Online Learning

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Programs and courses are subject to change without notice.