This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
- 50% in TMGT 7111
Below is one offering of TMGT 7112 for the Fall 2022 term.
Tue Sep 13 - Tue Oct 11 (5 weeks)
- 5 weeks
- CRN 31762
Class meeting times
|Sep 13 - Oct 11||Tue||18:30 - 21:30||Online|
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This course has mandatory virtual classroom sessions on Tuesdays, 1830-2130 (PST). This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Instructions for required course materials (including purchasing instructions) will be provided by your instructor on The Learning Hub course instance. Be sure to sign in to The Learning Hub in advance of your first session so you know how to attend. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Upon successful completion, the candidate will be able to:
- design a plan for effective in-house market intelligence.
- define the role of marketing research in an organization.
- design a pre-market testing plan for a company's products.
- identify direct competitors.
- analyze competitive threats.
- create a research brief.
Effective as of Spring/Summer 2004
Marketing Research (TMGT 7112) is offered as a part of the following programs:
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time/Distance & Online Learning
Interested in being notified about future offerings of Marketing Research (TMGT 7112)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.