Course details
This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
Cost
$348.61
Course offerings
Fall 2023
Below is one offering of TMGT 7112 for the Fall 2023 term.
CRN 31762
Duration
Tue Sep 12 - Tue Oct 10 (5 weeks)
- 5 weeks
- CRN 31762
- $348.61
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Oct 10 | Tue | 18:30 - 21:30 | Online |
Instructor
Vida Morkunas
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$348.61
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course has mandatory virtual classroom sessions on Tuesdays, 1830-2130 (PST). This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Instructions for required course materials (including purchasing instructions) will be provided by your instructor on The Learning Hub course instance. Be sure to sign in to The Learning Hub in advance of your first session so you know how to attend. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
Learning Outcomes
Upon successful completion, the candidate will be able to:
- design a plan for effective in-house market intelligence.
- define the role of marketing research in an organization.
- design a pre-market testing plan for a company's products.
- identify direct competitors.
- analyze competitive threats.
- create a research brief.
Effective as of Spring/Summer 2004
Related Programs
Marketing Research (TMGT 7112) is offered as a part of the following programs:
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
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Programs and courses are subject to change without notice.