BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
In a modern world where visual technologies increasingly facilitate communication and social interaction, visual literacy is vital. Much of our experience in looking is grounded in habit rather than analysis. Through cultural theory and concepts, this course explores how meaning is both created and transmitted in the visual world.
*Please note this course starts on September 9th and runs for 14 weeks, combining online learning with FIVE MANDATORY on-site classroom meetings, including day one. *Collaboration on group projects is part of this course. Attendance, participation, and teamwork are essential for success. *Find the required textbook at the Burnaby campus bookstore and on their website: www.bcitbookstore.ca/bcit *Students who do not meet the prerequisites, but are in a program that accepts this course as an elective AND have successfully completed at least 9.0 credits at BCIT may be considered, but will need to request approval from the Program Assistant. EMAIL Angelina_Shine@bcit.ca with your student number for permission to register.
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Upon successful completion of this course, the student will be able to:
Define "culture" and "visual culture".
Diagnose the strengths and weaknesses of various communication media.
Explain how shared understandings of visual culture emerge.
Discuss the many ways various communication media have impacted our societies.
Describe the various visual trends that are occurring around the world today and that have occurred throughout history.
Create and deliver well researched, critically analytical and polished oral and/or written reports.
Critically analyze and understand, from multiple perspectives, a variety of visual media.
Evaluate a variety of cultural and historical artistic expressions.
Read images as text.
Analyze how visual media communicates in various ways throughout time.
Identify, analyze and contextualize various artistic styles and time periods.
Conduct formal analysis and college-level research.
Effective as of Spring/Summer 2018
BCST 5010 is offered as a part of the following programs:
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