British Columbia Institute of Technologywww.bcit.ca/study/courses/bcst5010

BCIT

BCST 5010 - Visual Communication and Culture

Broadcast Communications Part-time Studies Course

School of Business

Course Details

​In a modern world where visual technologies increasingly facilitate communication and social interaction, visual literacy is vital. Much of our experience in looking is grounded in habit rather than analysis. Through cultural theory and concepts, this course explores how meaning is both created and transmitted in the visual world.

Prerequisite(s)

COMM 1100 and COMM 2200 or equivalent

Credits

3.0

Cost

$417.27

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 45455

Thu Sep 05 - Thu Dec 05 14 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 05 Thu 18:00 - 21:00 BBY SE06 Rm. 209
Sep 05 - Dec 05 Online
Oct 17 Thu 18:00 - 21:00 BBY SE06 Rm. 202
Nov 14 Thu 18:00 - 21:00 BBY SE06 Rm. 202
Dec 05 Thu 18:00 - 21:00 BBY SE06 Rm. 202

Instructor

Mark Nakamura

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$417.27

Notes

  1. * Please note this course starts on September 5th.. * This course runs for 15 weeks, combining online learning with mandatory on-site classroom meetings on the following Thursdays from 6-9pm: September 5, October 17, November 14, and December 5. * Students are required to sign into the course via Learning Hub within the first week and be active throughout the course. Please refer to the course outline for a detailed schedule.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Two seats remaining as of Aug 25, 2019 5:18 pm PDT. Seats remaining may change at any time prior to registration and payment.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define "culture" and "visual culture".
  • Diagnose the strengths and weaknesses of various communication media.
  • Explain how shared understandings of visual culture emerge.
  • Discuss the many ways various communication media have impacted our societies.
  • Describe the various visual trends that are occurring around the world today and that have occurred throughout history.
  • Create and deliver well researched, critically analytical and polished oral and/or written reports.
  • Critically analyze and understand, from multiple perspectives, a variety of visual media.
  • Evaluate a variety of cultural and historical artistic expressions.
  • Read images as text.
  • Analyze how visual media communicates in various ways throughout time.
  • Identify, analyze and contextualize various artistic styles and time periods.
  • Conduct formal analysis and college-level research.

Effective as of Spring/Summer 2018

Related Programs

BCST 5010 is offered as a part of the following programs:

School of Business

  1. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration
  2. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  3. Radio Arts and Entertainment
    Part-time   Associate Certificate
  4. Video Production and Editing
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

Books for Fall 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Learning, nor at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Burnaby Bookstore.

Practices Of Looking: An Introduction To Visual Culture
Author Sturken
Publisher Oxf
Copyright 2017
Binding Paperback
ISBN 978-0-19026-571-7
Price $114.95
Required

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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