British Columbia Institute of

Important Notice: COVID-19 Institute response


BCST 5010 - Visual Communication and Culture

Broadcast Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

​In a modern world where visual technologies increasingly facilitate communication and social interaction, visual literacy is vital. Much of our experience in looking is grounded in habit rather than analysis. Through cultural theory and concepts, this course explores how meaning is both created and transmitted in the visual world.


COMM 1100 and COMM 2200 or equivalent





Fall 2021

Below is one offering of this course for the Fall 2021 term.

CRN 45455

Thu Sep 09 - Thu Dec 02 14 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 Thu 18:00 - 21:00 BBY SE06 Rm. 203
Sep 09 - Dec 02 Online
Oct 07 Thu 18:00 - 21:00 BBY SE06 Rm. 202
Oct 21 Thu 18:00 - 21:00 BBY SE06 Rm. 202
Nov 18 Thu 18:00 - 21:00 BBY SE06 Rm. 202
Dec 02 Thu 18:00 - 21:00 BBY SE06 Rm. 202


Mark Nakamura

Course Outline




  1. *Please note this course starts on September 9th and runs for 14 weeks, combining online learning with FIVE MANDATORY on-site classroom meetings, including day one. *Collaboration on group projects is part of this course. Attendance, participation, and teamwork are essential for success. *Find the required textbook at the Burnaby campus bookstore and on their website: *Students who do not meet the prerequisites, but are in a program that accepts this course as an elective AND have successfully completed at least 9.0 credits at BCIT may be considered, but will need to request approval from the Program Assistant. EMAIL with your student number for permission to register.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define "culture" and "visual culture".
  • Diagnose the strengths and weaknesses of various communication media.
  • Explain how shared understandings of visual culture emerge.
  • Discuss the many ways various communication media have impacted our societies.
  • Describe the various visual trends that are occurring around the world today and that have occurred throughout history.
  • Create and deliver well researched, critically analytical and polished oral and/or written reports.
  • Critically analyze and understand, from multiple perspectives, a variety of visual media.
  • Evaluate a variety of cultural and historical artistic expressions.
  • Read images as text.
  • Analyze how visual media communicates in various ways throughout time.
  • Identify, analyze and contextualize various artistic styles and time periods.
  • Conduct formal analysis and college-level research.

Effective as of Spring/Summer 2018

Related Programs

BCST 5010 is offered as a part of the following programs:

School of Business + Media

  1. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration
  2. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  3. Radio Arts and Entertainment
    Part-time   Associate Certificate
  4. Video Production and Editing
    Part-time   Associate Certificate

Contact Us

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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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