British Columbia Institute of

Important Notice: COVID-19 Institute response


BCST 5010 - Visual Communication and Culture

Broadcast Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the Winter 2022 term as informed by BC Provincial Health Officer guidelines. Refer to each course listing for details.

Course Details

​In a modern world where visual technologies increasingly facilitate communication and social interaction, visual literacy is vital. Much of our experience in looking is grounded in habit rather than analysis. Through cultural theory and concepts, this course explores how meaning is both created and transmitted in the visual world.


COMM 1100 and COMM 2200 or equivalent





Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 86586

Thu Jan 06 - Thu Apr 07 14 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Apr 07 18:00 - 21:00 Online


Mark Nakamura

Course Outline

TBD – see Learning Outcomes in the interim




  1. Internet delivery format.
  2. Registration is permitted after the course start date up to January 13th by calling 604-434-1610. This is not a self-paced course. Students are REQUIRED to sign into the course via Learning Hub within the first week and be active throughout the course which runs for 14 weeks. Please refer to the course outline for a detailed schedule. To log in, please visit: using your BCIT student email and password. You must be present ONLINE for the FIVE MANDATORY VIRTUAL CLASSROOM DATES starting at 6pm on January 6th and 27th, February 17th, March 10th and 31st. Only register for this course if you are able to be online on the dates and times of all six of the required sessions. It is important to have a stable and consistent internet connection to access the course content.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define "culture" and "visual culture".
  • Diagnose the strengths and weaknesses of various communication media.
  • Explain how shared understandings of visual culture emerge.
  • Discuss the many ways various communication media have impacted our societies.
  • Describe the various visual trends that are occurring around the world today and that have occurred throughout history.
  • Create and deliver well researched, critically analytical and polished oral and/or written reports.
  • Critically analyze and understand, from multiple perspectives, a variety of visual media.
  • Evaluate a variety of cultural and historical artistic expressions.
  • Read images as text.
  • Analyze how visual media communicates in various ways throughout time.
  • Identify, analyze and contextualize various artistic styles and time periods.
  • Conduct formal analysis and college-level research.

Effective as of Spring/Summer 2018

Related Programs

BCST 5010 is offered as a part of the following programs:

School of Business + Media

  1. Bachelor of Business Administration
    Full-time/Part-time   Bachelor of Business Administration
  2. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  3. Global Business Studies
    Part-time   Associate Certificate
  4. Radio Arts and Entertainment
    Part-time   Associate Certificate
  5. Video Production and Editing
    Part-time   Associate Certificate


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BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Winter 2022 term.

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