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Are you ready for the intensive, dynamic training you need to begin or advance your career in marketing or advertising communications? In the Communications option, you’ll be immersed in the fast-paced world of marketing, working in groups to develop online and offline marketing strategies that drive results, through in-class lectures and labs. You’ll also gain real-world experience in your 10-week internship in an organization’s internal marketing department.

Because this program works so closely with industry professionals, you’ll have access to the most current information in a rapidly changing industry, as well as networking opportunities to help accelerate or begin your career. Many marketing professionals recommend this program as the best training and, in fact, about 75% of our graduates begin work in the field immediately after graduation.

Fall 2021 delivery mode: in person

  • This program will be delivered in person for the fall semester.
  • We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.

Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.

About this option:

  • Second-year specialization of the two-year Marketing Management diploma
  • Includes a 10-week internship as part of a company’s internal marketing team
  • Create and execute professional marketing communications plans presented to real clients
  • Constant industry input on curriculum keeps the courses relevant and current
  • Credits can transfer toward a bachelor’s degree

Learn more about how this program helps prepare you for your career in the Program Details.

Is the Marketing Communications Option for you?

A career in marketing might be right for you if:

  • You’re an independent self-starter and a team player
  • You’re a creative problem solver that thinks outside the box
  • You enjoy presenting and selling your ideas and concepts
  • You want a career that harnesses your natural story-telling abilities

Successful students often also have previous work experience or additional post-secondary education.

If this sounds like you, apply today on the Entrance Requirements page.

Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.

Your experience matters

Do you have work experience in the marketing field or some post-secondary education? Because of the intensive training of the marketing communications program, any previous experience you have can make you prepared to perform better in this program and beyond. Your experience may also mean you can earn course credits toward your diploma to accelerate your education. Find out if you’re eligible for advanced placement.

What grads can do

By having your training focus on the applicable, hands-on skills in marketing and communications, you’ll be prepared to begin work immediately after graduation. Many employers in marketing specifically recommend this program and then look for graduates to hire into marketing, advertising, promotions, and public relations roles both in Canada and across the world.

Additionally, you’ll have the option of applying your course credits from the diploma program to further study. Whether you decide to begin working right away or focus on further training, you’ll have the opportunity to transfer credits toward full- or part-time study for your Bachelor of Business Administration.

Learn more about the opportunities awaiting you on the Graduating and Jobs page

International exchange

BCIT offers a number of international exchange opportunities that help students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Accreditation Council for Business Schools and Programs logo

Entrance Requirements

Advanced Placement

Costs & Supplies

Bring Your Own Device

Students are required to have their own laptops. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.


The courses in this program are designed by working marketing professionals to give you the most current, applicable knowledge and skills in marketing, communications, economics, public relations, and more. As part of your courses, you’ll engage in in-class lectures and labs, as well as a 10-week internship within an organization’s internal marketing team for hands-on, real-world experience.

Program Details

By working closely with industry professionals, you’ll engage in real-world work experience with the Marketing Communications diploma program. This gives you the most up-to-date information, skills, and job contacts in a dynamic field to help you secure the rewarding career you want.

As part of this program, you’ll develop a strong foundation in areas like marketing, business communications, public relations, and more through in-class lectures, labs, group projects, and a 10-week, four-day-a-week internship where you work directly in the company offices in a job of your choice.

The intense, focused program is renowned in the industry and designed to give you the skills, confidence, and knowledge to begin and accelerate a successful career in marketing.

Graduating & Jobs

The intensive, fast-paced training in this program prepares you for the daily excitement in marketing, advertising, and public relations communication. You’ll develop a strong foundation in digital and traditional media, marketing research, business analytics and more to lead you to a wide variety of marketing communications job opportunities.

As a graduate, you will have an extensive range of employment opportunities. You can work for a large full-service agency like Rethink Canada, a PR company like Talk Shop Media, a promotions firm like Brandlive, a large company like BC Lottery Corporation or TELUS, a not-for-profit like BC Children’s Hospital, or any number of small- to medium-sized firms.

Entry-Level Positions:

  • Marketing Coordinator
  • Account Services Coordinator
  • Social Media Coordinator
  • Public Relations Coordinator
  • Media Buyer
  • Digital Marketing Specialist
  • Special Events Coordinator
  • Marketing Manager
  • Product Manager
  • Brand Strategist
  • Merchandising Manager
  • Community Relations Manager
  • Public Relations and Events Manager

Additionally, you’ll have the option to apply your course credits toward completion of your bachelor’s degree. The credits you earned can be applied to studies at a number of other colleges and universities, or specifically toward BCIT’s Bachelor of Business Administration for full- or part-time study.


“As the Social Media Manager for Lush North America, my skillset is continuously evolving to suit the ever changing environment of social media. The program was an impressive immersion into business, providing practical skills, great internship opportunities, and an environment which fostered critical thinking. The pacing was extremely fast, helping to condition me for the demanding landscape of social and ensuring I was equipped to handle a solid workload.”
Laura Cranfield, Social Media Manager, Lush North America

“I’m currently working as a Media Buyer for Live Nation and have progressed through a few different roles in my time here. I have utilized many different skills that I gained from the Marketing Communications program. I found that I was armed with all the tools I needed to tackle whatever tasks I was given. BCIT gave me the confidence to excel in my career and be successful in all my different roles.”
Paul Harris, Media Buyer, Live Nation

Faculty, Advisors & Staff

Industry experts and award-winning instructors

Each specialty course in the second year is taught by an instructor who is both an industry expert and a talented educator. All instructors bring current, relevant job experience to the classroom while many instructors still work in the industry.

Several of these faculty members have received the School of Business Excellence in Teaching Award. The faculty team also meets each term to refresh course content and ensure that the courses remain on the leading edge.

Danielle Wilson, Program Head Marketing Communications
Danielle is a 25-year advertising agency veteran of some of the largest global communications agency networks and winner of Business in Vancouver’s 40 under 40 award. Her experience runs the gamut from start-ups to crown corporations and every industry from healthcare and cars to beer and apparel for local, regional and global brands.

Cindy Ball, Faculty
Cindy’s diverse background includes senior marketing and communications roles at large corporations (BC Hydro, Rogers, Nestlé), a start-up and on the advertising agency side. She also founded and operated 3 businesses: Smart Ass Lingerie, Eat Drink Be Local, and RedCAB Communications. Cindy has a BComm (Honours) from Queen’s and is currently completing a Certificate in Innovation and Sustainability that ladders to the Masters at Harvard Extension School.

Geoffrey Bird, Faculty
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.

Stefanie Gajdecki, Faculty
Stefanie is a BCIT Marketing Management alumna graduating in 2011 and an experienced business consultant helping businesses grow by prioritizing efforts and supporting their transition into more robust digital marketing strategies. A Philly native, her BA in Communications from Temple University focused on Radio, TV and Film, and she recently received her MBA from the Ivey School of Business at Western University. Family life includes two beautiful daughters, one of whom is in her second year of university, and one is navigating high school.

Erica Halvorsen, Faculty
Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at, and is a consultant who helps small business owners and organizations with branding, marketing and communications at Years ago, she acquired a Honours English from UBC, which wasn’t totally useless, after all.

Matt Shepherd, Faculty
Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK, and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.

Erin Whittle, Faculty
Erin is a digital marketing strategist with over 15 years’ experience in agencies, client-side, and as a consultant. She has worked across industries and sectors improving the online communications impact of global and local companies.

Advisory committee

  • Kevin Murray, Traction Complete (PAC Chair)
  • Peter Barton, SAP
  • Steve Buchan, Fusion CRM Product Development
  • Todd Cullum, Leavitt Machinery
  • Jeff Duncan, Meetingmax
  • Greg Malpass, Traction on Demand
  • Kevin Pearce, LandSea tour
  • Jeremy Tiffen, Horizon Recruitment
  • Sloan Vereecken, Fairmont Pacific Rim
  • Morgan Westcott, BCIT Associate Dean
  • Joe Freeburn, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Bruce Anthony, BCIT Program Head
  • Danielle Wilson, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Daniel John, BCIT Program Head
  • Tracey Renzullo, BCIT Program Head

Contact Us

Danielle Wilson
Program Head, Marketing Communications
604-451_6767 |

Morgan Westcott
Associate Dean, Marketing Management
604-432-8760 |

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

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