- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
In a modern world where visual technologies increasingly facilitate communication and social interaction, visual literacy is vital. Much of our experience in looking is grounded in habit rather than analysis. Through cultural theory and concepts, this course explores how meaning is both created and transmitted in the visual world.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$620.88
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Define "culture" and "visual culture".
- Diagnose the strengths and weaknesses of various communication media.
- Explain how shared understandings of visual culture emerge.
- Discuss the many ways in which various communication media have has impacted our societies society.
- Describe the various visual trends that are occurring around the world today and that have occurred throughout history.
- Create and deliver well researched, critically analytical and polished oral and/or written reports.
- Critically analyze and understand, from multiple perspectives, a variety of visual media.
- Evaluate a variety of cultural and historical artistic expressions.
- Read images as text.
- Analyze how visual media communicates in various ways throughout time.
- Identify, analyze and contextualize various artistic styles and time periods.
- Conduct formal analysis and college-level research.
Effective as of Winter 2025
Related Programs
Visual Communication and Culture (BCST 5010) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Bachelor of Business Administration
Bachelor of Business Administration Full-time/Part-time
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Video Production and Editing
Associate Certificate Part-time
Course Offerings
Winter 2026
Below is one offering of BCST 5010 for the Winter 2026 term.
CRN 92534
Dates
Jan 07 - Apr 01 Loading
- CRN 92534
- $620.88 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 07 | Wed | 18:00 - 21:30 | Burnaby |
| Jan 14 | Wed | 18:00 - 21:30 | Online |
| Jan 21 | Wed | 18:00 - 21:30 | Burnaby |
| Jan 28 - Feb 04 | Wed | 18:00 - 21:30 | Online |
| Feb 11 | Wed | 18:00 - 21:30 | Burnaby |
| Feb 18 - Feb 25 | Wed | 18:00 - 21:30 | Online |
| Mar 04 | Wed | 18:00 - 21:30 | Burnaby |
| Mar 11 - Mar 18 | Wed | 18:00 - 21:30 | Online |
| Mar 25 | Wed | 18:00 - 21:30 | Burnaby |
| Apr 01 | Wed | 18:00 - 21:30 | Burnaby |
Duration
13 weeks
Instructor
TBD
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is hybrid delivery – both synchronous online and in person classes. You will be expected to attend online and in person classes (in Burnaby Campus SW01 building) during the posted class meeting times on the course webpage as this is not a self-paced course. Solid written and spoken English language skills are required for success in this course. If seats remain, registration is permitted without approval up to Jan 13th, by calling 604-434-1610.
Status
Programs and courses are subject to change without notice.