Skip to main content

Product Planning and Marketing Implementation TMGT 7114

Technology Management Course

Subscribe
View cart
International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.

Prerequisite(s)

Credits

1.0

Domestic fees

$360.61

Course offerings

Spring/Summer 2024

Below is one offering of TMGT 7114 for the Spring/Summer 2024 term.

CRN 26485

Duration

Wed Jun 12 - Wed Jul 10 (5 weeks)

  • 5 weeks
  • CRN 26485
  • Domestic fees $360.61
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jun 12 - Jul 10 Wed 18:30 - 21:30 Online
Instructor

Vida Morkunas

Course outline

View

Domestic fees

$360.61

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. This course has mandatory virtual classroom sessions on Wednesdays, 1830-2130 (PST). Instructions (including purchasing details if applicable) for required course readings will be released at the discretion of the instructor on The Learning Hub. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Be sure to sign in to The Learning Hub prior to your first session to make sure you know how to attend. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course the student will be able to:

  • Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
  • Prepare a product commercialization plan for both marketing and technical departments of a company.
  • Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
  • Critically evaluate the role of the “product champion” in product innovation.
  • Understand different product delivery strategies and the product adoption process through case studies.

Effective as of Fall 2012

Related Programs

Product Planning and Marketing Implementation (TMGT 7114) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time

Subscribe

Interested in being notified about future offerings of Product Planning and Marketing Implementation (TMGT 7114)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.