Skip to main content

Product Planning and Marketing Implementation TMGT 7114

Technology Management Course

Course details

This course will enable candidates to develop a product marketing plan which will enable them to manage the delivery of a commercially viable product. The course provides a complete and proven methodology of bringing a product from conception to full commercial development.






Course offerings

Spring/Summer 2023

Below is one offering of TMGT 7114 for the Spring/Summer 2023 term.

CRN 61844


Thu Jun 01 - Thu Jun 29 (5 weeks)

  • 5 weeks
  • CRN 61844
  • $361.99
Class meeting times
Dates Days Times Locations
Jun 01 - Jun 29 Thu 18:30 - 21:30 Burnaby SE06 Rm. 202

Chang Han

Course outline




Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. This course has mandatory in-person on-campus classroom sessions. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Instructions for required course readings, (including purchasing instructions), will be released at the discretion of your instructor via email or on The Learning Hub. Be sure to log in to The Learning Hub course instance in advance of your first session. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course the student will be able to:

  • Lead a focused idea generation or brainstorming session that considers the underlying needs of the customer.
  • Prepare a product commercialization plan for both marketing and technical departments of a company.
  • Determine the roles and tasks of both marketing and technical personnel throughout commercialization.
  • Critically evaluate the role of the “product champion” in product innovation.
  • Understand different product delivery strategies and the product adoption process through case studies.

Effective as of Fall 2012

Related Programs

Product Planning and Marketing Implementation (TMGT 7114) is offered as a part of the following programs:

School of Transportation

  1. Technology Management
    Bachelor of Technology Part-time


Interested in being notified about future offerings of Product Planning and Marketing Implementation (TMGT 7114)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: