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Course details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$525.15 - $552.26 See individual course offerings below for actual costs.

Course offerings

Fall 2023

Below are two offerings of MKTG 1120 for the Fall 2023 term.

CRN 32969

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 32969
  • $525.15
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Rita Rogers

Course outline

View

Cost

$525.15

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 38334

Duration

Wed Sep 13 - Wed Nov 29 (12 weeks)

  • 12 weeks
  • CRN 38334
  • $552.26
Class meeting times
Dates Days Times Locations
Sep 13 - Nov 29 Wed 09:00 - 12:00 Downtown DTC Rm. 476
Instructor

Rita Rogers

Course outline

View

Cost

$552.26

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Online self study weeks: Oct 18, 25, Nov 1, 8, 15, 29 - no in-person classes will be held these weeks. In-person classes: Sept 13, 20, 27, Oct 4, 11, Nov 22 It is essential that you have a stable and consistent internet connection to access course content. To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

Event Planning (MKTG 1120) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time
  4. Radio Arts and Entertainment
    Associate Certificate Part-time
  5. Tourism and Hospitality
    Associate Certificate Part-time

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