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Course details

This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.


  • No prerequisites are required for this course.





Course offerings

Winter 2023

Below is one offering of MKTG 1120 for the Winter 2023 term.

CRN 10029


Tue Jan 10 - Tue Mar 28 (12 weeks)

  • 12 weeks
  • CRN 10029
  • $539.94
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 28 Tue 17:30 - 20:30 Downtown DTC Rm. 682

Rita Rogers

Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Define various terms specific to the special event industry.
  • Describe the scope of the event industry.
  • Differentiate between approaches to non-profit events and corporate events.
  • Explain the principal components of planning and executing special events.
  • Prepare a budget for a potential special event.
  • Write a creative brief.
  • Develop a proposal for a special event designed to persuade a prospective client.
  • Describe roles and responsibilities of people employed in the event industry.
  • Discuss opportunities for employment in the event industry.

Effective as of Fall 2003

Related Programs

Event Planning (MKTG 1120) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time
  4. Radio Arts and Entertainment
    Associate Certificate Part-time
  5. Tourism and Hospitality
    Associate Certificate Part-time


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