Course details
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$539.94
Course offerings
Winter 2023
Below is one offering of MKTG 1120 for the Winter 2023 term.
CRN 10029
Duration
Tue Jan 10 - Tue Mar 28 (12 weeks)
- 12 weeks
- CRN 10029
- $539.94
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 10 - Mar 28 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 682 |
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$539.94
Important information
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion, the student will be able to:
- Define various terms specific to the special event industry.
- Describe the scope of the event industry.
- Differentiate between approaches to non-profit events and corporate events.
- Explain the principal components of planning and executing special events.
- Prepare a budget for a potential special event.
- Write a creative brief.
- Develop a proposal for a special event designed to persuade a prospective client.
- Describe roles and responsibilities of people employed in the event industry.
- Discuss opportunities for employment in the event industry.
Effective as of Fall 2003
Related Programs
Event Planning (MKTG 1120) is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
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Programs and courses are subject to change without notice.