Course Overview
The media industry is exponentially growing and changing. In this course you will discover broadcast jargon, some broadcast history, and most importantly how to work on your pitch. Knowing what a pitch is and being able to practice pitching is crucial in any business but especially media. This begins with knowing how to navigate the media landscape. Human beings are natural born storytellers, it is part of why so many of us are drawn towards media. There are many ways to be a part of the industry that bring these stories to life but in all aspects of the business at some point you will have to pitch yourself and your idea. This interactive course is the place to practice and perfect your pitch.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$690.21
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Effectively workshop and provide feedback to peers/colleagues in media
- Determine the key points of media history
- Communicate the cause and effects of modern media
- Define the jargon and terminology of the media industry
- Distinguish the fundamental roles within a production
- Explore funding options available to media creators
- Assemble a group pitch package
- Analyze the collaborative process required to bring a project to fruition
- Plan and pitch a media project
- Communicate the skill sets and strengths they hope to bring to the industry
Effective as of Winter 2021
Related Programs
Crafting Your Pitch (BCST 4109) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Video Production and Editing
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of BCST 4109 for the Fall 2026 term.
CRN 48270
Dates
Sep 10 - Dec 03 Loading
- CRN 48270
- $690.21 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Dec 03 | Thu | 18:00 - 21:30 | Online |
Duration
13 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course will be delivered synchronously ONLINE, requiring your attendance and participation in scheduled online lectures fur the duration of the course. Prospective students should have solid written and spoken English language skills to be successful in this course. If seats remain, registration is permitted without approval up to Sept 24th by calling 604-434-1610.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.