Course Overview
This course will enable students to develop a marketing research plan that will enable them to effectively examine the methods of assessing early market opportunities for high technology industrial and consumer products.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
Domestic fees
$383.24
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the candidate will be able to:
- design a plan for effective in-house market intelligence.
- define the role of marketing research in an organization.
- design a pre-market testing plan for a company's products.
- identify direct competitors.
- analyze competitive threats.
- create a research brief.
Effective as of Spring/Summer 2004
Related Programs
Marketing Research (TMGT 7112) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Fall 2026
Below is one offering of TMGT 7112 for the Fall 2026 term.
CRN 31762
Dates
Oct 07 - Nov 04 Loading
- CRN 31762
- $383.24 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 07 - Nov 04 | Wed | 18:30 - 21:30 | Online |
Duration
5 weeks
Instructor
Vida Morkunas
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course has mandatory virtual classroom sessions on Wednesdays, 1830-2130 (PST). This course forms part of the TMGT BTech degree program. Instructions for required course materials (including purchasing instructions) will be provided by your instructor on The Learning Hub course instance. Be sure to sign in to the Hub in advance of your first session so you know how to attend.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.