Course Overview
Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
4.0
Domestic fees
$742.66 - $786.67 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Apply and evaluate ethical approaches to using AI (artificial intelligence) in content planning.
- Explain the advantages of formal content creation for a company, non-profit, or business.
- Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
- Assemble and organize potential content topics supported by formal brainstorming and research techniques.
- Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
- Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
- Create a strategy, and corresponding tactics, to engage with digital audiences.
- Learn to appraise audience responses and author appropriate.
- Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.
Effective as of Fall 2025
Related Programs
Content Planning (MKTG 2352) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- User Interface (UI) and User Experience (UX) Design
Associate Certificate Part-time
Course Offerings
Fall 2026
Below are two offerings of MKTG 2352 for the Fall 2026 term.
CRN 46273
Dates
Sep 08 - Nov 24 Loading
- CRN 46273
- $771.70 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 24 | Tue | 17:30 - 21:30 | Downtown DTC Rm. 472 |
Duration
12 weeks
Instructor
Angela Crocker
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the downtown campus on Tuesday evenings at 5:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 47098
Dates
Sep 14 - Dec 05 Loading
- CRN 47098
- $742.66 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 05 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Angela Crocker
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Winter 2027
Below are two offerings of MKTG 2352 for the Winter 2027 term.
CRN 89785
Dates
Jan 04 - Mar 27 Loading
- CRN 89785
- $742.66 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Angela Crocker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 87646
Dates
Jan 05 - Mar 23 Loading
- CRN 87646
- $786.67 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 05 - Mar 23 | Tue | 17:30 - 21:30 | Burnaby SW01 Rm. 4011 |
Duration
12 weeks
Instructor
Angela Crocker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person on Tuesday evenings at 5:30 pm (PCT) at the Burnaby campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.