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Delivery mode: Online

  • This program will be delivered online during COVID-19.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
  • Learn more about how this program is adapting learning during COVID-19.

Are you ready for an adventure in tourism?

With tourism becoming one of the world’s most profitable industries … and with the right training, you could make your dream career in one of the world’s most fun industries.

The Tourism option is designed by working industry professionals to give you the most relevant, current skills and knowledge to be successful in the challenging, varied world of tourism. In BC’s only business-focused tourism marketing program, you’ll receive rigorous, comprehensive training in all aspects of tourism like social media promotions, event planning, and more.

By getting the hands-on experience and training BCIT is known for, you’ll be prepared with the most up-to-date training, leadership skills, and confidence to begin your career in tourism.

About this option

  • 2nd-year specialization of the 2-year full-time Marketing Management diploma
  • Only business-focused tourism marketing program in BC
  • Practicum in the industry for practical experience
  • Option to apply course credits later toward your bachelor’s degree

Find out more about how earning your diploma from BCIT can help get your career on the move in the Program Details.

Is the Tourism option right for you?

Whether you’re recently graduated from high school, have some post-secondary education and work experience, or already have a bachelor’s degree, this program can give you the specific skills for an exciting industry to help you land that first job or grow your current career.

This program might be right for you if:

  • You’re hard working
  • You’re focused on getting what you want
  • You’re personable and service-oriented
  • You’re looking to start an exciting career in tourism

If this sounds like you, enroll today to begin your new journey into tourism management at the Entrance Requirements page.

Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.

What grads can do

With the practical skills and hands-on training you’ll get at BCIT, you’ll be prepared for a variety of jobs in tourism such as event management, hotel sales, and destination marketing. In fact, at least half of the students in this program are hired by their practicum or business consulting project host.

Additionally, you’ll have the chance to apply your course credits from your diploma toward your Bachelor of Business Administration part-time or full-time for even more earning potential and wider job opportunities.

To see more about the specific jobs and opportunities awaiting you, visit the Graduating and Jobs page.

International exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

ACBSP accredited logo

Entrance Requirements

Advanced Placement

Costs & Supplies

Bring Your Own Device

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.


You’ll learn in traditional classrooms with industry professionals, as well as with hands-on learning through consulting projects. Your practicum in the second year gives you the opportunity to work with a real client in the industry to earn practical experience and industry contacts before you even graduation. Additionally, you’ll study essential skills and topics for tourism, including live entertainment events, global marketing, digital branding, travel and tour management, and more.

Program Details

In the BCIT Tourism Management program, you’ll focus on the business of tourism to prepare for a leadership role in BC’s second largest industry. You’ll also develop a solid understanding of core business concepts that include marketing, finance, and leadership.

The range of courses in this program are designed to give you a broad range of knowledge that is directly applicable to your everyday responsibilities in your chosen career. Additionally, through your courses and your hands-on practicum with clients facing real-world challenges, you’ll develop industry contacts, relevant job skills, experience and confidence to prepare you for a career in one of the most exciting industries.

Graduating & Jobs

Because of the job-relevant skills you earn at BCIT, you’ll graduate 100% ready and confident to begin your career in tourism and tourism management. With good job prospects around the globe and here at home, your hands-on training with working industry professionals gives you a head start on a rewarding career in an exciting field.

Some job opportunities include:

  • Event Manager
  • Hotel Sales Coordinator
  • Hotel Manager
  • Conference Coordinator
  • Destination Marketing Coordinator
  • Tourism Public Relations Coordinator

While you may choose to enter the workforce prepared and confident immediately upon graduation, you’ll also have the choice to continue your education to develop your skills and earning potential even more. With your Tourism Management diploma, you’ll be able to block transfer your course credits toward earning your Bachelor of Business Administration full-time, or part-time while already working in the tourism industry.

Faculty, Advisors & Staff

School of Business faculty at BCIT are industry experts that treat teaching as their primary mission. You will learn in the classroom directly from these experienced professionals.  All lectures and labs are facilitated by experienced professionals.  We do not use teaching assistants.

The core courses in the marketing tourism management program are taught by subject matter experts. Students have consistently remarked about the availability and commitment of the instructors at BCIT.

Advisory committee

  • Bruce Anthony, BCIT Program Head
  • Danielle Wlson, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Jeremy Tiffin, Horizon Recruitment
  • Peter Barton, SAP
  • Greg Malpass, Traction on Demand

Learning during COVID-19

Online learning

This program will be delivered online during COVID-19. Learn wherever you choose, as there’s no requirement to attend campus or classes in-person during COVID-19.
While the online classroom looks different, the quality of instruction and the commitment of our faculty and staff remains as strong as ever. We’re dedicated to ensuring that your learning experience is meaningful and productive.

Your schedule

You will be expected to attend online classes and complete group work between the hours of 8:30am – 5:30pm PST, Monday to Friday, excluding statutory holidays.

Technology requirements

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.

Safety on campus

As this program is being delivered online during COVID-19, there’s no requirement for you to come to campus. Please see below for information on accessing instructor support and on the student services offered virtually.

Services and support

Instructors will continue to be available to students remotely, including five dedicated office hours per week.

Our Student Services staff continue to offer advice, care, and support as needed to optimize your learning experience. Many services, including student health services, counselling and student development, and peer tutoring are offering phone or virtual appointments to BCIT students.

Business Consulting Project

A BCIT Business Consulting Project provides second year Tourism students the opportunity to work over a 10 week period with an organization to conduct extensive market research and prepare a marketing plan or business plan.

Students work in a team of 2 or 3 people to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and present an oral presentation to the sponsoring organization outlining the student team’s marketing recommendations and solutions.

Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.

View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.

Contact Us

David Tikkanen
Program Head, Tourism
604-412-7503 |

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

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