Note: The Marketing Diploma curriculum is currently under review and may be revised for the September 2023 intake. For more information, please contact Study_Marketing@bcit.ca
With tourism becoming one of the world’s most profitable industries … and with the right training, you could make your dream career in one of the world’s most fun industries. The Tourism option is designed by working industry professionals to give you the most relevant, current skills and knowledge to be successful in the challenging, varied world of tourism. In BC’s only business-focused tourism marketing program, you’ll receive rigorous, comprehensive training in all aspects of tourism like social media promotions, event planning, and more.
By getting the hands-on experience and training BCIT is known for, you’ll be prepared with the most up-to-date training, leadership skills, and confidence to begin your career in tourism.
About this option
- 2nd-year specialization of the 2-year full-time Marketing Management diploma
- Only business-focused tourism marketing program in BC
- Practicum in the industry for practical experience
- Option to apply course credits later toward your bachelor’s degree
Find out more about how earning your diploma from BCIT can help get your career on the move in the Program Details.
Is the Tourism option right for you?
Whether you’re recently graduated from high school, have some post-secondary education and work experience, or already have a bachelor’s degree, this program can give you the specific skills for an exciting industry to help you land that first job or grow your current career.
This program might be right for you if:
- You’re hard working
- You’re focused on getting what you want
- You’re personable and service-oriented
- You’re looking to start an exciting career in tourism
If this sounds like you, enroll today to begin your new journey into tourism management at the Entrance Requirements page.
Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.
What grads can do
With the practical skills and hands-on training you’ll get at BCIT, you’ll be prepared for a variety of jobs in tourism such as event management, hotel sales, and destination marketing. In fact, at least half of the students in this program are hired by their practicum or business consulting project host.
Additionally, you’ll have the chance to apply your course credits from your diploma toward your Bachelor of Business Administration part-time or full-time for even more earning potential and wider job opportunities.
To see more about the specific jobs and opportunities awaiting you, visit the Graduating and Jobs page.
BCIT offers a number of international study opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. You could participate in a summer field school or complete an international degree. Learn more about studying abroad.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Bring Your Own Device
Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
You’ll learn in traditional classrooms with industry professionals, as well as with hands-on learning through consulting projects. Your practicum in the second year gives you the opportunity to work with a real client in the industry to earn practical experience and industry contacts before you even graduation. Additionally, you’ll study essential skills and topics for tourism, including live entertainment events, global marketing, digital branding, travel and tour management, and more.
In the BCIT Tourism Management program, you’ll focus on the business of tourism to prepare for a leadership role in BC’s second largest industry. You’ll also develop a solid understanding of core business concepts that include marketing, finance, and leadership.
The range of courses in this program are designed to give you a broad range of knowledge that is directly applicable to your everyday responsibilities in your chosen career. Additionally, through your courses and your hands-on practicum with clients facing real-world challenges, you’ll develop industry contacts, relevant job skills, experience and confidence to prepare you for a career in one of the most exciting industries.
Because of the job-relevant skills you earn at BCIT, you’ll graduate 100% ready and confident to begin your career in tourism and tourism management. With good job prospects around the globe and here at home, your hands-on training with working industry professionals gives you a head start on a rewarding career in an exciting field.
Some job opportunities include:
- Event Manager
- Hotel Sales Coordinator
- Hotel Manager
- Conference Coordinator
- Destination Marketing Coordinator
- Tourism Public Relations Coordinator
While you may choose to enter the workforce prepared and confident immediately upon graduation, you’ll also have the choice to continue your education to develop your skills and earning potential even more. With your Tourism Management diploma, you’ll be able to block transfer your course credits toward earning your Bachelor of Business Administration full-time, or part-time while already working in the tourism industry.
School of Business faculty at BCIT are industry experts that treat teaching as their primary mission. You will learn in the classroom directly from these experienced professionals. All lectures and labs are facilitated by experienced professionals. We do not use teaching assistants.
The core courses in the marketing tourism management program are taught by subject matter experts. Students have consistently remarked about the availability and commitment of the instructors at BCIT.
David Tikkanen, Program Head Tourism Management
David has over 35 years’ of tourism and hospitality experience including senior sales roles at properties including the Westin Bayshore, Fairmont Waterfront, and Metropolitan Hotel. David is the former Conference Sales Manager for Tourism Whistler and ran his own destination marketing company, Entrée Canada, which served incentive clients from global luxury brands.
Geoffrey Bird, Faculty
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.
Erica Halvorsen, Faculty
Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A.in Honours English from UBC, which wasn’t totally useless, after all.
Roz Phipps, Faculty
Roz has over 30 years of marketing and sales experience in the tourism and insurance industries. Previously, Roz was the Director of Sales and Market Development at Tourism Whistler and a member of the sales and marketing team at Destination British Columbia. More recently, Roz was the Vice President/Client Executive for one of British Columbia’s largest commercial insurance brokerages. Roz worked with a wide variety of business clients and as a result of her vast sales experience, has developed a detailed understanding of the issues facing businesses today.
Matt Shepherd, Faculty
Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK, and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.
Erin Whittle, Faculty
Erin is a digital marketing strategist with over 15 years’ experience in agencies, client-side, and as a consultant. She has worked across industries and sectors improving the online communications impact of global and local companies.
- Kevin Murray, Traction Complete (PAC Chair)
- Peter Barton, SAP
- Steve Buchan, Fusion CRM Product Development
- Todd Cullum, Leavitt Machinery
- Jeff Duncan, Meetingmax
- Greg Malpass, Traction on Demand
- Kevin Pearce, LandSea tour
- Jeremy Tiffen, Horizon Recruitment
- Sloan Vereecken, Fairmont Pacific Rim
- Morgan Westcott, BCIT Associate Dean
- Joe Freeburn, BCIT Program Head
- David Tikkanen, BCIT Program Head
- Bruce Anthony, BCIT Program Head
- Danielle Wilson, BCIT Program Head
- Rick Kroetsch, BCIT Program Head
- Daniel John, BCIT Program Head
- Tracey Renzullo, BCIT Program Head
A BCIT Business Consulting Project provides second year Tourism students the opportunity to work over a 10 week period with an organization to conduct extensive market research and prepare a marketing plan or business plan.
Students work in a team of 2 or 3 people to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and present an oral presentation to the sponsoring organization outlining the student team’s marketing recommendations and solutions.
Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.
View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.
Program Head, Tourism
604-412-7503 | David_Tikkanen@bcit.ca
Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
- Program selection and program planning
- Applying for transfer credit and advanced placement
- Job placement and graduate outcomes
- Student life
Questions or comments?
Sign up to receive updates, invitations to events, and information about BCIT and your program.
We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.
Programs and courses are subject to change without notice.