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The Professional Sales option is one of the most respected sales programs in Canada and our graduates are sought after by industry. Professional Sales will prepare you for a career in the dynamic field of business-to-business selling. Companies require skilled sales professionals to develop new customers and build mutually-beneficial relationships. You will learn how to apply proven sales methods, develop sales strategies, and implement marketing skills and new technologies to develop new business and retain customers.

Fall 2021 delivery mode: in person

  • This program will be delivered in person for the fall semester.
  • We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.

Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.

About this option:

  • Second year specialization of the 2 year full-time Marketing Management diploma
  • Accredited with the Canadian Professional Sales Association
  • Final term includes a 10-week practicum in industry
  • You will consult with a real company to develop and present a growth strategy (Business Consulting Project)
  • Upon completing your diploma, you may be able to earn your Bachelor of Business Administration in one more year

Is the Professional Sales option for you?

The Professional Sales program may be right for you if you are interested in:

  • Meeting and working with people
  • Learning how to develop and manage customers
  • Developing skills that are in high demand
  • A job with unique challenges and clear objectives
  • A career that is flexible and financially rewarding

If this sounds like you, visit the  Entrance Requirements page and for more information about the program visit the Program Details page.

Professional Sales jobs & careers

The applied education and industry connections students receive at BCIT allow them to explore a variety of career paths. Most Professional Sales graduates apply to positions as account managers. Other starting roles include business development representative, sales associate, and client services. Many graduates have become sales managers and vice presidents of sales and marketing. Several are earning significant incomes negotiating complex contracts for Canadian companies around the world.

If you would like more information on career opportunities, visit the Graduating and Jobs page.

Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.

Your experience matters

Do you have experience in business-to-business sales or a university degree or diploma? Your experience may earn you credits toward your Professional Sales diploma. Find out if you’re eligible for advanced placement.

International study

BCIT offers a number of international study opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. You could participate in a summer field school or complete an international degree. Learn more about studying abroad.

Accredited program

The Professional Sales program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the Canadian Professional Sales Association, and is listed as one of the ‘Top Universities for Professional Sales Education’ by the Sales Education Foundation.

Accreditation Council for Business Schools and Programs logo

CPSA accredited partner logo SEF top sales universities logo

Entrance Requirements

International applicants

Learn about eligibility requirements to study and work in Vancouver.

Advanced Placement

Costs & Supplies

Bring Your Own Device

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.


BCIT’s Professional Sales program provides students with valuable skills that are in high demand in business.

First year

The first year of the program provides a foundation in business practices, including marketing, business management, communications, accounting, and more. All marketing students take the same first year courses.

Second year

The second year of the program provides advanced specialized skills for B2B selling and business development:

  • Relationship Selling
  • Customer Loyalty Strategies
  • Advanced Sales and Negotiations
  • Sales Management
  • Current Issues in Sales
  • Digital Marketing
  • Analytics
  • Sales Practicum
  • Business Consulting Project

Program Details

Group photo of sales students.

Just two years to career success

BCIT is known for applied education. In your first year, you will learn the fundamentals of business, marketing and professional sales. This serves as the foundation before you specialize in more specific sales and business development skills in your second year. Students learn through a combination of lectures and labs, which ensures you are able to apply what you have learned once you graduate.
BCIT students also appreciate our small class sizes. You will learn with approximately 24 other students, which is known as your “set”. This learning environment gives you the chance to interact with your classmates and instructors, and get direct answers to your questions, as well as direct feedback on the skills you are developing.
BCIT Professional Sales is driven by our industry partners, which means your education is relevant and up-to-date. Your instructors will all have industry experience to enable you to go beyond learning just from a textbook. You will also learn from a select group of industry guests, including many BCIT Professional Sales alumni, all of whom can provide unique insight on career decisions and business success.
BCIT is also known for its industry projects. No amount of class time or textbook assignments can replace the learning you’ll receive through projects that connect you with real companies. For Professional Sales students, these include Business Consulting Projects and sales practicums. These opportunities let you put your skills into action, providing valuable networking and business connections, along with resume-building experiences.

Graduating & Jobs

By graduating with a diploma from the BCIT Professional Sales program, students have several career and education options. As the ability to sell and service clients is in high demand with business-to-business (B2B) companies, Professional Sales graduates have the potential to receive multiple job offers. Our students who have experience in sales (retail or direct) or customer service (including restaurant servers) are particularly sought after by B2B companies.

What will you do?

Some of the roles that graduates pursue:
  • Account Manager
  • Business Developer
  • Sales Representative
  • Client Service
As they build career experience, graduates apply to roles as key account managers, sales managers, and Vice Presidents of Sales & Marketing.
Professional selling to B2B customers requires a broad skill set. BCIT Professional Sales students develop the skills required to sell and service customers through a complex process and in challenging situations. The common tasks performed by professional salespeople include:
  • Source leads and develop prospects
  • Diagnose customer problems and provide solutions
  • Deliver professional, persuasive presentations and demonstrations
  • Handle objections and reduce barriers to purchase
  • Negotiate agreements
  • Provide customer service
  • Add value to the customer experience

Where will you work?

These are the four industries which currently hire the majority of BCIT Professional Sales graduates:
  • Business Services (Konica-Minolta, IT/IQ, Ricoh)
  • Technology (Sophos, Absolute, SAP)
  • Industrial Distribution (Leavitt Machinery, Finning, Ritchie Bros.)
  • Consumer Goods (Vancouver Canucks, Labatt’s, Arcteryx)

Degree Completion

Graduates of the Professional Sales diploma may apply to BCIT’s Bachelor of Business Administration program, if they meet the minimum GPA requirements. Students may be able to earn their BBA in only one additional year. As well, the BBA program provides the opportunity to continue in a part-time capacity while employed full-time. In this case, some companies have an education allowance that can be used towards degree completion.

Professional Sales graduates can also obtain transfer credit toward business degree programs at a number of universities throughout Canada.

If continuing the BBA full-time, there is an option of spending a semester abroad at one of our partner universities.


“With the right mindset and a certain level of perseverance, BCIT will provide anyone with the experience they need to launch a career. A BCIT education demonstrates that nothing worth having comes easy.”
Terran Ho

“The Professional Sales Diploma at BCIT gave me a foundation of practical sales skills that I still use today! The program’s Instructors provide industry knowledge that go beyond what you can read in a textbook. Upon graduation, you are equipped with job-ready skills that can be applied in the real world.”
Ana Vasquez

“There is no other institution in Western Canada that can match the employability of BCIT graduates when it comes to professional sales. For more than a decade the sales program at BCIT has been graduating the most talented and job-ready graduates that Sophos Vancouver has had the good fortune to hire.”
Rich Workman, Director, SOPHOS

Faculty, Advisors & Staff

All Professional Sales and Marketing faculty have industry experience at some of today’s leading businesses. They’re accomplished in both the sales and teaching fields, bringing their passion for this dynamic industry to the classroom.

Bruce Anthony, Program Head Professional Sales
Bruce has 38 years of experience in sales and marketing, including sales management with Rogers Media. As a Marketing Strategist for the past 16 years, he has helped build over 40 brands and businesses.

Geoffrey Bird, Faculty
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.

Erica Halvorsen, Faculty
Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at, and is a consultant who helps small business owners and organizations with branding, marketing and communications at Years ago, she acquired a Honours English from UBC, which wasn’t totally useless, after all.

Tom Jopling, Faculty
Tom has 32 years of experience in marketing research and strategy and has worked with organizations of all sizes in a wide range of public and private sectors. His management experience ranges from running his own consultancy to managing the BC operations of one of Canada’s largest marketing research companies. He is one of a small number of people to hold the Certified Marketing Research Professional (CMRP) designation in Canada.

Roz Phipps, Faculty
Roz has over 30 years of marketing and sales experience in the tourism and insurance industries. Previously, Roz was the Director of Sales and Market Development at Tourism Whistler and a member of the sales and marketing team at Destination British Columbia. More recently, Roz was the Vice President/Client Executive for one of British Columbia’s largest commercial insurance brokerages. Roz worked with a wide variety of business clients and as a result of her vast sales experience, has developed a detailed understanding of the issues facing businesses today.

Matt Shepherd, Faculty
Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK, and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.

Advisory committee

  • Kevin Murray, Traction Complete (PAC Chair)
  • Peter Barton, SAP
  • Steve Buchan, Fusion CRM Product Development
  • Todd Cullum, Leavitt Machinery
  • Jeff Duncan, Meetingmax
  • Greg Malpass, Traction on Demand
  • Kevin Pearce, LandSea tour
  • Jeremy Tiffen, Horizon Recruitment
  • Sloan Vereecken, Fairmont Pacific Rim
  • Morgan Westcott, BCIT Associate Dean
  • Joe Freeburn, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Bruce Anthony, BCIT Program Head
  • Danielle Wilson, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Daniel John, BCIT Program Head
  • Tracey Renzullo, BCIT Program Head

Business Consulting Project

A BCIT Business Consulting Project provides second year Professional Sales students the opportunity to work over a 20 week period, one day a week with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a teams of 2 or 3 people to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and deliver an oral presentation to the sponsoring organization outlining their recommendations and solutions.

Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.

View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.

Employers & Sponsors

A key benefit for students in the Professional Sales Diploma is the opportunity to connect with industry. The relationships with B.C.’s top B2B sales companies have been growing as employers see the success BCIT grads achieve within their organizations. These employers not only offer job opportunities to students, they also provide student practicums and the resources to complete industry assignments such as management interviews, job shadows and business consulting projects.

Another benefit for students from these industry relationships is the sponsorship of student awards. The following companies currently sponsor student awards for Professional Sales students:
The following companies have recently offered practicums and/or hired our graduates. BCIT students, alumni, and faculty appreciate the opportunities and support provided by these companies.
  • Acklands Grainger
  • ACL
  • ADP
  • Affinity Staffing
  • Agreement Express
  • Allergan
  • Allocadia
  • Amtra Solutions
  • Angusone
  • Arc’teryx
  • Bacardi
  • BCLC
  • Bell Media
  • Bell Mobility
  • Bench Accounting
  • Best Service Pros
  • Bissett Fasteners
  • BMO
  • Bank of Montreal
  • Brandt
  • Broadband TV
  • Bunzl
  • Campbell’s
  • Canaccord Genuity
  • Canada Wide Media
  • CB Constantini
  • Centra Windows
  • CFIB
  • CH Robinson
  • Cineplex Media
  • Cintas
  • Clarke Freightways
  • Coca-Cola
  • Colliers
  • DHL
  • Ensol Systems
  • Eyexpo
  • Fastenal
  • Fedex
  • Finning
  • Foresee
  • Furtado Forest Products
  • Gordon Food Services/GFS
  • Group Health
  • Hangar 18 Creative
  • Hilti
  • Hootsuite
  • Horizon Recruitment
  • J&H Forest Products
  • Jim Pattison Lease
  • Klue
  • Kone
  • Konica Minolta
  • Labatt
  • Lamar Outdoor
  • Ledcor
  • LongView Systems
  • MacDonald Search Group
  • Maple Leaf Foods
  • Matchbox Consulting
  • Media Valet
  • Mondia Alliance
  • Mondolez
  • National Glass
  • Newcap
  • NuHeat Industries
  • O2E Brands
  • Olympic Industries
  • Oracle
  • Pacific Honda
  • Payfirma
  • Payworks
  • Pepsi
  • Peterbilt
  • Plaid Fox
  • Pospischil Realty
  • Procurify
  • Rise People
  • Ritchie Bros
  • Rogers Media
  • Sage
  • Sales Talent Agency
  • Salesforce
  • SAP
  • Saputo
  • SMS Equipment
  • Steve Nash Fitness
  • Sysco
  • Telus
  • Traction on Demand
  • UPS
  • Vancouver Canucks
  • Vancouver Whitecaps
  • Van-Kam Freightways
  • Vidyard
  • Vision Critical
  • VivInt
  • Waste Management
  • Wesgroup Equipment
  • Western Media Group
  • Wider Funnel
  • Xerox (WestX)
  • Xpansion Leasing
  • Yellow Pages
  • Zeemac

Contact Us

Bruce Anthony
Program Head, Professional Sales
604-451-6765 |

Morgan Westcott
Associate Dean, Marketing Management
604-432-8760 |

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

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