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Overview

Delivery mode: Online

  • This program will be delivered online during COVID-19.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
  • Learn more about how this program is adapting learning during COVID-19.

The Professional Sales option is one of the most respected sales programs in Canada and our graduates are sought after by industry. Professional Sales will prepare you for a career in the dynamic field of business-to-business selling. Companies require skilled sales professionals to develop new customers and build mutually-beneficial relationships. You will learn how to apply proven sales methods, develop sales strategies, and implement marketing skills and new technologies to develop new business and retain customers.

About this option:

  • Second year specialization of the 2 year full-time Marketing Management diploma
  • Accredited with the Canadian Professional Sales Association
  • Final term includes a 10-week practicum in industry
  • You will consult with a real company to develop and present a growth strategy (Business Consulting Project)
  • Upon completing your diploma, you may be able to earn your Bachelor of Business Administration in one more year

Is the Professional Sales option for you?

The Professional Sales program may be right for you if you are interested in:

  • Meeting and working with people
  • Learning how to develop and manage customers
  • Developing skills that are in high demand
  • A job with unique challenges and clear objectives
  • A career that is flexible and financially rewarding

If this sounds like you, visit the  Entrance Requirements page and for more information about the program visit the Program Details page.

Professional Sales jobs & careers

The applied education and industry connections students receive at BCIT allow them to explore a variety of career paths. Most Professional Sales graduates apply to positions as account managers. Other starting roles include business development representative, sales associate, and client services. Many graduates have become sales managers and vice presidents of sales and marketing. Several are earning significant incomes negotiating complex contracts for Canadian companies around the world.

If you would like more information on career opportunities, visit the Graduating and Jobs page.

Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.

Your experience matters

Do you have experience in business-to-business sales or a university degree or diploma? Your experience may earn you credits toward your Professional Sales diploma. Find out if you’re eligible for advanced placement.

International exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

The Professional Sales program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the Canadian Professional Sales Association, and is listed as one of the ‘Top Universities for Professional Sales Education’ by the Sales Education Foundation.

Accreditation Council for Business Schools and Programs logo

CPSA accredited partner logo SEF top sales universities logo

Entrance Requirements

International applicants

Learn about eligibility requirements to study and work in Vancouver.

Advanced Placement

Costs & Supplies

Bring Your Own Device

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.

Courses

BCIT’s Professional Sales program provides students with valuable skills that are in high demand in business.

First year

The first year of the program provides a foundation in business practices, including marketing, business management, communications, accounting, and more. All marketing students take the same first year courses.

Second year

The second year of the program provides advanced specialized skills for B2B selling and business development:

  • Relationship Selling
  • Customer Loyalty Strategies
  • Advanced Sales and Negotiations
  • Sales Management
  • Current Issues in Sales
  • Digital Marketing
  • Analytics
  • Sales Practicum
  • Business Consulting Project

Program Details

Group photo of sales students.

Just two years to career success

BCIT is known for applied education. In your first year, you will learn the fundamentals of business, marketing and professional sales. This serves as the foundation before you specialize in more specific sales and business development skills in your second year. Students learn through a combination of lectures and labs, which ensures you are able to apply what you have learned once you graduate.
BCIT students also appreciate our small class sizes. You will learn with approximately 24 other students, which is known as your “set”. This learning environment gives you the chance to interact with your classmates and instructors, and get direct answers to your questions, as well as direct feedback on the skills you are developing.
BCIT Professional Sales is driven by our industry partners, which means your education is relevant and up-to-date. Your instructors will all have industry experience to enable you to go beyond learning just from a textbook. You will also learn from a select group of industry guests, including many BCIT Professional Sales alumni, all of whom can provide unique insight on career decisions and business success.
BCIT is also known for its industry projects. No amount of class time or textbook assignments can replace the learning you’ll receive through projects that connect you with real companies. For Professional Sales students, these include Business Consulting Projects and sales practicums. These opportunities let you put your skills into action, providing valuable networking and business connections, along with resume-building experiences.

Graduating & Jobs

By graduating with a diploma from the BCIT Professional Sales program, students have several career and education options. As the ability to sell and service clients is in high demand with business-to-business (B2B) companies, Professional Sales graduates have the potential to receive multiple job offers. Our students who have experience in sales (retail or direct) or customer service (including restaurant servers) are particularly sought after by B2B companies.

What will you do?

Some of the roles that graduates pursue:
  • Account Manager
  • Business Developer
  • Sales Representative
  • Client Service
As they build career experience, graduates apply to roles as key account managers, sales managers, and Vice Presidents of Sales & Marketing.
Professional selling to B2B customers requires a broad skill set. BCIT Professional Sales students develop the skills required to sell and service customers through a complex process and in challenging situations. The common tasks performed by professional salespeople include:
  • Source leads and develop prospects
  • Diagnose customer problems and provide solutions
  • Deliver professional, persuasive presentations and demonstrations
  • Handle objections and reduce barriers to purchase
  • Negotiate agreements
  • Provide customer service
  • Add value to the customer experience

Where will you work?

These are the four industries which currently hire the majority of BCIT Professional Sales graduates:
  • Business Services (Konica-Minolta, IT/IQ, Ricoh)
  • Technology (Sophos, Absolute, SAP)
  • Industrial Distribution (Leavitt Machinery, Finning, Ritchie Bros.)
  • Consumer Goods (Vancouver Canucks, Labatt’s, Arcteryx)

Degree Completion

Graduates of the Professional Sales diploma may apply to BCIT’s Bachelor of Business Administration program, if they meet the minimum GPA requirements. Students may be able to earn their BBA in only one additional year. As well, the BBA program provides the opportunity to continue in a part-time capacity while employed full-time. In this case, some companies have an education allowance that can be used towards degree completion.

Professional Sales graduates can also obtain transfer credit toward business degree programs at a number of universities throughout Canada.

If continuing the BBA full-time, there is an option of spending a semester abroad at one of our partner universities.

Testimonials

“With the right mindset and a certain level of perseverance, BCIT will provide anyone with the experience they need to launch a career. A BCIT education demonstrates that nothing worth having comes easy.”
Terran Ho

“The Professional Sales Diploma at BCIT gave me a foundation of practical sales skills that I still use today! The program’s Instructors provide industry knowledge that go beyond what you can read in a textbook. Upon graduation, you are equipped with job-ready skills that can be applied in the real world.”
Ana Vasquez

“There is no other institution in Western Canada that can match the employability of BCIT graduates when it comes to professional sales. For more than a decade the sales program at BCIT has been graduating the most talented and job-ready graduates that Sophos Vancouver has had the good fortune to hire.”
Rich Workman, Director, SOPHOS

Faculty, Advisors & Staff

All Professional Sales and Marketing faculty have industry experience at some of today’s leading businesses. They’re accomplished in both the sales and teaching fields, bringing their passion for this dynamic industry to the classroom.

Bruce Anthony, Professional Sales Program Head
Bruce has been in professional sales and business development for over 30 years. After studying at UBC and BCIT, and after gaining valuable business experience attempting to start a small business and managing a retail store, Bruce started in media sales in 1983. His career includes 12 years in media sales, 8 years in sales management and 10+ years working with his own firm as a Marketing Strategist. He continues to help business owners and management teams with business development strategies and corporate training.  With a wide range of experience working on strategy and business development with over 40 businesses and brands, Bruce integrates real business challenges and experiential exercises into the BCIT curriculum. He also has worked on integrating technology into course delivery including online discussion forums, social media and “gamification”. His credentials include a Bachelor of Business Administration, a Diploma of Technology, Certification as a Marketing Manager, and he is a graduate of the Rogers Leadership College.

Chris Redston, Faculty
Chris brings over 25 years of business experience in the telecommunications industry to the classroom at BCIT. He started his professional career as an engineer at Bell Canada and then transitioned into sales after completing his MBA in 1991. Chris has a proven track record of sales leadership and business development. He has extensive experience in account management, sales management, B2B marketing, and distribution channel management. Chris joined the faculty at BCIT in Marketing Management in 2013. He teaches courses in Marketing, Professional Sales, and Relationship Selling. He holds an MBA from Wilfrid Laurier University, a Bachelor of Applied Science in Civil Engineering from UBC, and a Certificate in Architectural and Building Engineering Technology from BCIT. Chris is a Professional Engineer and a member of the Association of Professional Engineers and Geoscientists of British Columbia.

Advisory committee

  • Bruce Anthony, BCIT Program Head
  • Danielle Wlson, BCIT Program Head
  • David Tikkanen, BCIT Program Head
  • Rick Kroetsch, BCIT Program Head
  • Bill Phillips, BCIT Faculty
  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Jeremy Tiffin, Horizon Recruitment
  • Peter Barton, SAP
  • Greg Malpass, Traction on Demand

Learning during COVID-19

Online learning

This program will be delivered online during COVID-19. Learn wherever you choose, as there’s no requirement to attend campus or classes in-person during COVID-19.

While the online classroom looks different, the quality of instruction and the commitment of our faculty and staff remains as strong as ever. We’re dedicated to ensuring that your learning experience is meaningful and productive.

Your schedule

You will be expected to attend online classes and complete group work between the hours of 8:30am – 5:30pm PST, Monday to Friday, excluding statutory holidays.

Technology requirements

Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.

Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.

Safety on campus

As this program is being delivered online during COVID-19, there’s no requirement for you to come to campus. Please see below for information on accessing instructor support and on the student services offered virtually.

Services and support

Instructors will continue to be available to students remotely, including five dedicated office hours per week. Our Student Services staff continue to offer advice, care, and support as needed to optimize your learning experience. Many services, including Student Health Services, Counselling and Student Development, and Peer Tutoring are offering phone or virtual appointments to BCIT students.

Business Consulting Project

A BCIT Business Consulting Project provides second year Professional Sales students the opportunity to work over a 20 week period, one day a week with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a teams of 2 or 3 people to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and deliver an oral presentation to the sponsoring organization outlining their recommendations and solutions.

Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.

View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.

Employers & Sponsors

A key benefit for students in the Professional Sales Diploma is the opportunity to connect with industry. The relationships with B.C.’s top B2B sales companies have been growing as employers see the success BCIT grads achieve within their organizations. These employers not only offer job opportunities to students, they also provide student practicums and the resources to complete industry assignments such as management interviews, job shadows and business consulting projects.

Another benefit for students from these industry relationships is the sponsorship of student awards. The following companies currently sponsor student awards for Professional Sales students:
The following companies have recently offered practicums and/or hired our graduates. BCIT students, alumni, and faculty appreciate the opportunities and support provided by these companies.
  • Acklands Grainger
  • ACL
  • ADP
  • Affinity Staffing
  • Agreement Express
  • Allergan
  • Allocadia
  • Amtra Solutions
  • Angusone
  • Arc’teryx
  • Bacardi
  • BCLC
  • Bell Media
  • Bell Mobility
  • Bench Accounting
  • Best Service Pros
  • Bissett Fasteners
  • BMO
  • Bank of Montreal
  • Brandt
  • Broadband TV
  • Bunzl
  • Campbell’s
  • Canaccord Genuity
  • Canada Wide Media
  • CB Constantini
  • Centra Windows
  • CFIB
  • CH Robinson
  • CHUBB
  • Cineplex Media
  • Cintas
  • Clarke Freightways
  • Coca-Cola
  • Colliers
  • DHL
  • Ensol Systems
  • Eyexpo
  • Fastenal
  • Fedex
  • Finning
  • Foresee
  • Furtado Forest Products
  • Gordon Food Services/GFS
  • Group Health
  • Hangar 18 Creative
  • Hilti
  • Hootsuite
  • Horizon Recruitment
  • J&H Forest Products
  • Jim Pattison Lease
  • Klue
  • Kone
  • Konica Minolta
  • Labatt
  • Lamar Outdoor
  • Ledcor
  • LongView Systems
  • MacDonald Search Group
  • Maple Leaf Foods
  • Matchbox Consulting
  • Media Valet
  • Mondia Alliance
  • Mondolez
  • National Glass
  • Newcap
  • NuHeat Industries
  • O2E Brands
  • Olympic Industries
  • Oracle
  • Pacific Honda
  • Payfirma
  • Payworks
  • Pepsi
  • Peterbilt
  • Plaid Fox
  • Pospischil Realty
  • Procurify
  • Rise People
  • Ritchie Bros
  • Rogers Media
  • Sage
  • Sales Talent Agency
  • Salesforce
  • SAP
  • Saputo
  • SMS Equipment
  • Steve Nash Fitness
  • Sysco
  • Telus
  • Traction on Demand
  • UPS
  • Vancouver Canucks
  • Vancouver Whitecaps
  • Van-Kam Freightways
  • Vidyard
  • Vision Critical
  • VivInt
  • Waste Management
  • Wesgroup Equipment
  • Western Media Group
  • Wider Funnel
  • Xerox (WestX)
  • Xpansion Leasing
  • Yellow Pages
  • Zeemac

Contact Us

Bruce Anthony
Program Head, Professional Sales
604-451-6765 | Bruce_Anthony@bcit.ca

Morgan Westcott
Associate Dean, Marketing Management
604-432-8760 | mwestcott2@bcit.ca

Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

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