Note: The Marketing Diploma curriculum is currently under review and may be revised for the September 2023 intake. For more information, please contact Study_Marketing@bcit.ca
Are you enticed by the idea of starting your own business? Do you enjoy finding unique solutions to problems? Does the idea of single-handedly guiding a business to success interest you? Then you might be an entrepreneur. The second year Entrepreneurship Option for Marketing Management was developed specifically to give people like you the focused, intensive training necessary for success in creating, guiding, and managing businesses. Whether you’re looking to start your own business from scratch or expand on an idea you’re already working on, this program will train you with hands-on, real-world skills and knowledge.
About this option:
- Second year specialization of the 2 year full-time Marketing Management diploma
- Real-world learning with professional entrepreneurs
- Business consultant project and practicum provide hands-on experience
- After graduation, transition to the workforce or apply to complete your Bachelor of Business Administration (BBA) degree at BCIT with full-time or part-time evening courses
To learn more about how this program can turn your idea into a successful enterprise, visit the Program Details page.
Is the Entrepreneurship Option for you?
Entrepreneurship might be right for you if you:
- Have some work experience
- Completed high school and have some post-secondary education
- Have a “big-picture” kind of outlook
- Enjoy finding creative solutions to problems
- Have an interest in developing new business ideas and services
If any or all of these apply to you, visit the Marketing Management entry page to start training for your entrepreneurial career today.
Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.
Your experience matters
Do you have work experience or other post-secondary education? If you do, you might qualify for course credits to help speed up your training. Visit our advanced placement page to learn more.
What grads can do
This program gives you a broad base of business knowledge, including specialized training in the development and growth of new products and services.
Some graduates of the program start their own company, while others use the intensive training to improve an existing company, whether it’s one they created or someone else’s. Because entrepreneurs can focus on the wider picture of businesses and have a strong, general foundation, their training can be applied to almost any industry, helping to protect them from shifts within a certain field that industry-specialists can’t avoid.
Graduates will be qualified to start their own company, or find work as coordinators, marketing assistants, or potentially managerial roles at organizations locally and globally.
To learn more about the career opportunities and other options available to grads, see the Graduating and Jobs page.
BCIT offers a number of international study opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. You could participate in a summer field school or complete an international degree. Learn more about studying abroad.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Bring Your Own Device
Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
The courses in the BCIT Entrepreneurship diploma program are designed by entrepreneurs so you get practical-focused training to start and build your own business. You can also bring fresh ideas and entrepreneurial spirit to help grow an existing company. Some of the hands-on practice you’ll get in this 2-year program include a 2-day-a-week practicum working with actual entrepreneurial ventures.
Your classroom courses include studies of real-world, applicable issues such as:
- New Product and Service Development,
- Essentials of Marketing,
- Sales Skills,
- Internet Marketing Applications, and more.
In BCIT’s 2-year Entrepreneurship diploma program, you’ll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.
You’ll not only learn from successful entrepreneurs, you’ll build a solid business education foundation that will be applicable in all of your future endeavours.
A closer look at the program
A typical week features
- at least 25 hours in class, and
- many hours spent working on assignments and projects outside of the classroom.
The intense nature of the learning experience will help you develop the time-management and priority-setting skills that successful entrepreneurs need.
Lectures provide instruction in the principles of business and are delivered by instructors with real-world experience, teaching applied skills you can actually use when you graduate. Then, in lab sessions with 22 other students, you’ll practice and master these skills, working directly with School of Business faculty whose priority is helping you learn by doing. You may be called upon to analyze what a one-person company should do to grow. Or you may be asked to convince other classmates to endorse your plan for a large company.
Teamwork is a core value in the School of Business, as it is in the business world. You’ll work in teams in most of your courses. Team activity will help you get an early start on building the delegation, goal-setting and leadership skills you will need as an entrepreneur. The groups you establish at BCIT are also the start of your business network, providing you a legacy of contacts and support that lasts beyond graduation.
Presentations are a big part of classroom life. You’ll make formal presentations to industry clients in your practicum and project courses. Your lab sessions will often include more informal presentations in groups or by yourself. Practice at presenting your views will build confidence, help you learn to think on your feet, and develop public speaking skills.
Expand your network
You may also choose to expand your learning window at BCIT by playing a role in one of the many active campus student organizations, such as Enactus BCIT and the BCIT Marketing Association. Entrepreneurship students often play leading roles in these organizations to help build contacts and practice the key skills to succeed in their future entrepreneurial careers.
Entrepreneurs are masters at adaptation and innovation and can find opportunity in almost any field. By being business generalists, graduates of the Entrepreneurship diploma can apply their training to everything from starting their own company to helping existing companies develop new business opportunities and strategies.
Graduates of the program are well rounded and flexible in their skills, giving them an ability to work in almost any industry for long-term job prospects, regardless of a certain industry’s recession.
Some career opportunities for Entrepreneurship diploma grads include:
- Starting your own business
- Marketing Coordinator
- Project Manager
- Business Administrator
- Sales Developer
- Product Manager
Qualified graduates of the Entrepreneurship diploma program may also apply for acceptance into BCIT’s existing Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
“In addition to learning from thoughtful business professionals and meeting my future colleagues, I was able to secure a role where I utilize my education every day. The business fundamentals we learned provided me with the tools and insights I needed to hit the ground running right after graduation.”
“The Entrepreneurship Program is exceptional. I entered the program intent on starting my own business immediately after graduation. What I left with was an understanding that entrepreneurship is not limited to self-employment, but is the attitude that growing companies are seeking in an employee. Now I have tools for both!”
School of Business faculty are industry experts that treat teaching as their main mission. You will learn in the classroom directly from these experienced professionals – there are no teaching assistants.
Bryan Graziano, Program Head Entrepreneurship
Bryan has over 10 years of experience in developing and managing successful startup companies from medical device manufacturing to Amazon FBA. Bryan is a proud graduate of BCIT’s Professional Sales program and BBA.
Bruce Anthony, Faculty
Bruce has 38 years of experience in sales and marketing, including sales management with Rogers Media. As a Marketing Strategist for the past 16 years, he has helped build over 40 brands and businesses.
Stefanie Gajdecki, Faculty
Stefanie is a BCIT Marketing Management alumna graduating in 2011 and an experienced business consultant helping businesses grow by prioritizing efforts and supporting their transition into more robust digital marketing strategies. A Philly native, her BA in Communications from Temple University focused on Radio, TV and Film, and she recently received her MBA from the Ivey School of Business at Western University. Family life includes two beautiful daughters, one of whom is in her second year of university, and one is navigating high school.
Bryan Graziano, Faculty
Bryan has over 10 years’ experience with developing and managing successful startup companies from medical device manufacturing to Amazon FBA. Bryan is a proud graduate of BCIT’s Professional Sales program and BBA.
Erica Halvorsen, Faculty
Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A.in Honours English from UBC, which wasn’t totally useless, after all.
Tom Jopling, Faculty
Tom has 32 years of experience in marketing research and strategy and has worked with organizations of all sizes in a wide range of public and private sectors. His management experience ranges from running his own consultancy to managing the BC operations of one of Canada’s largest marketing research companies. He is one of a small number of people to hold the Certified Marketing Research Professional (CMRP) designation in Canada.
Matt Shepherd, Faculty
Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK, and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.
- Kevin Murray, Traction Complete (PAC Chair)
- Peter Barton, SAP
- Steve Buchan, Fusion CRM Product Development
- Todd Cullum, Leavitt Machinery
- Jeff Duncan, Meetingmax
- Greg Malpass, Traction on Demand
- Kevin Pearce, LandSea tour
- Jeremy Tiffen, Horizon Recruitment
- Sloan Vereecken, Fairmont Pacific Rim
- Morgan Westcott, BCIT Associate Dean
- Joe Freeburn, BCIT Program Head
- David Tikkanen, BCIT Program Head
- Bruce Anthony, BCIT Program Head
- Danielle Wilson, BCIT Program Head
- Rick Kroetsch, BCIT Program Head
- Daniel John, BCIT Program Head
- Tracey Renzullo, BCIT Program Head
A BCIT Business Consulting Project provides second year Entrepreneurship students the opportunity to work over a 16 week period with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a team of 2 or 3 people to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and present an oral presentation to the sponsoring organization outlining the student team’s marketing recommendations and solutions.
Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a BCIT faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.
View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.
Program Head, Entrepreneurship
604-432-8445 | firstname.lastname@example.org
Associate Dean, Marketing Management
604-432-8760 | email@example.com
Contact a Program Advisor with the BCIT program name in the subject line if you have a question about:
- Program selection and program planning
- Applying for transfer credit and advanced placement
- Job placement and graduate outcomes
- Student life
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