Course details
The major thrust of this course is to describe how a technology firm may consider different options in the marketing of its technology in international markets. As the seller of the technology operates in a highly competitive environment, a clear understanding of the competitive forces and cultural dynamics at work in the global marketplace is critical to anyone seeking these export markets.
Credits
1.0
Cost
$334.23
Course offerings
Spring/Summer 2022
Below is one offering of TMGT 7134 for the Spring/Summer 2022 term.
CRN 50358
Duration
Thu Apr 07 - Thu Jun 23 (12 weeks)
- 12 weeks
- CRN 50358
- $334.23
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 23 | Thu | 18:30 - 21:30 | Online |
Instructor
Vida Morkunas
Course outline
Cost
$334.23
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
There will be mandatory virtual classroom sessions on Thursdays, 1830-2130 (PST). This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. Virtual session info will be communicated by your instructor on The Learning Hub. Instructions for required course readings, (including purchasing details), will be released at the discretion of your instructor on The Learning Hub. Be sure to sign in to The Learning Hub prior to the first session to make sure you know how to attend. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon completion of this course, the participant will be able to:
- conduct marketing research to identify opportunities in global markets for technology transfer.
- evaluate competition and other market factors from the perspective of a SME, in order to select the most profitable mode of market entry.
- formulate an overall international marketing plan to sell the innovation in the target market.
Effective as of Spring/Summer 2004
Related Programs
Technology and International Trade and Competition (TMGT 7134) is offered as a part of the following programs:
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time/Distance & Online Learning
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Programs and courses are subject to change without notice.