Course Overview
The major thrust of this course is to describe how a technology firm may consider different options in the marketing of its technology in international markets. As the seller of the technology operates in a highly competitive environment, a clear understanding of the competitive forces and cultural dynamics at work in the global marketplace is critical to anyone seeking these export markets.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
Domestic fees
$383.24
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon completion of this course, the participant will be able to:
- conduct marketing research to identify opportunities in global markets for technology transfer.
- evaluate competition and other market factors from the perspective of a SME, in order to select the most profitable mode of market entry.
- formulate an overall international marketing plan to sell the innovation in the target market.
Effective as of Spring/Summer 2004
Related Programs
Technology and International Trade and Competition (TMGT 7134) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Fall 2026
Below is one offering of TMGT 7134 for the Fall 2026 term.
CRN 32275
Dates
Sep 08 - Nov 24 Loading
- CRN 32275
- $383.24 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 24 | Tue | 18:30 - 21:30 | Online |
Duration
12 weeks
Instructor
Vida Morkunas
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course has mandatory virtual classroom sessions on Tuesdays, 1830-2130 (PST). This course forms part of the TMGT BTech degree program. Instructions for required course materials (including purchasing instructions) will be released by your instructor on The Learning Hub course instance. Be sure to log in to the Hub in advance of your first session so you know how to attend.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.