Course Overview
These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
Domestic fees
$375.44
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the candidate will be able to:
- prepare a sales and pricing strategy.
- create a marketing plan
- analyze the elements of the Promotional Mix.
- differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
Related Programs
Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
Course Offerings
Winter 2026
Below is one offering of TMGT 7113 for the Winter 2026 term.
CRN 41934
Dates
Mar 03 - Mar 31 Loading
- CRN 41934
- $375.44 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Mar 03 - Mar 31 | Tue | 18:30 - 21:30 | Online |
Duration
5 weeks
Instructor
Vida Morkunas
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course has mandatory virtual classroom sessions on Tuesdays, 1830-2130 (PST). Purchasing instructions (if applicable) will be shared by your instructor on The Learning Hub in advance of your first session. Be sure to sign in to The Learning Hub prior to your first session so you know how to attend. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. All other course material will be available on The Learning Hub for downloading. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.