Course Overview
Events require a significant investment in resources, and as a result, must be anchored in strategy, with measurable results. Event design considers all aspects of a participant's experience while strategic event design creates environments that support learning and connection; two critical outcomes of purposeful events. This course provides students with a toolkit that includes knowledge of space design, flow of time through an event and all the supporting elements from food to technology to wellbeing that create accessible and inclusive events. Upon completion of this course, students will bring strategic thinking and intentional event design practices in their future roles, gaining a competitive advantage in the events industry.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$693.05
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
- Differentiate between an event and a purpose-driven, intentionally designed event.
- Demonstrate how events play an important role in business strategy globally.
- Master written event narratives anchored in strategic thinking.
- Conceptualize integrating current technology into event design.
- Optimize event experiences from beginning to end.
- Support concepts of immersive event design.
Effective as of Winter 2025
Related Programs
Event Strategy and Design (MKTG 2025) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of MKTG 2025 for the Spring/Summer 2026 term.
CRN 69941
Dates
Apr 09 - Jun 25 Loading
- CRN 69941
- $693.05 Domestic fees
Class meeting times
Duration
12 weeks
Instructor
Tahira Endean
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Thursdays at 1200 PST (noon). The remainder of your studies will be asynchronous. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.