Course Overview
The student will spend 75 hours in an organization to gain practical work experience in the sector. During the practicum the student is expected to use their acquired event marketing and management knowledge to gain valuable experience, insights, and connections for work in the events industry. On-the-job performance is evaluated by the employer as well as self-reflection and practical application of acquired knowledge and skills. The practicum includes training, mentoring and hands-on project work. Pre-approved host organizations will be identified for the student. The practicum is contracted by both the student and the organization, with oversight provided by a BCIT advisor.
Prerequisite(s)
- Completion of the Required Courses in the Event Marketing and Management Strategy Certificate or with Program Head Permission.
Credits
3.0
Registration requirements
Departmental approval is required to register for this course. Departmental approval is required for this course. You will not be able to register without it.
Domestic fees
$686.86
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Apply knowledge and skills to complete event marketing-related tasks within an existing industry organization.
- Demonstrate the ability to attend and perform effectively in a real-life work environment.
- Assess performance in an industry working environment.
- Create professional networks to advance the career.
- Develop personal and professional goals and strategies to compete in a global industry.
Effective as of Winter 2025
Related Programs
Event Industry Practicum (MKTG 2090) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of MKTG 2090 for the Spring/Summer 2026 term.
CRN 69934
Dates
Apr 07 - Jun 27 Loading
- CRN 69934
- $686.86 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Guided learning format.
- This course requires departmental approval and a sponsor must be secured prior to registration. Contact Candace_Marrington@bcit.ca to start the process.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
No approval yet? Request approval Departmental approval is required for this course. You will not be able to register without it.
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.