Course Overview
A strong brand builds equity by resonating with its target audience, and corporate communications are essential in conveying a company's strategy, structure, and vision across multiple platforms. This course explores how business strategies form the foundation for effective design strategies in both internal and external corporate communications. Students will develop and enhance a cohesive brand message by building a visual language and applying it to various corporate identity applications, such as logo mock-ups, corporate typography, colour schemes, and other visual assets. Through hands-on projects, students will learn to create consistent and impactful communication materials that support brand equity and organizational goals.
Credits
3.0
Domestic fees
$622.98
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Research and analyze communication strategies to identify factors that contribute to their success or failure.
- Build and refine a visual brand strategy that consistently conveys a client-focused message aligned with the company’s values, mission, and communication objectives.
- Conduct a design audit to identify communication, design, and budget needs, and draft a corporate communications plan based on the findings.
- Apply a brand identity to support specific communication goals, such as increasing public awareness, retaining employees, and driving company growth
- Demonstrate how different companies use a variety of communication tools and platforms to convey distinct messages.
- Explain the differences in messaging needs between internal and external communications within a company.
- Develop and expand the corporate visual language by establishing visual standards for applications, including annual reports, templates, and marketing materials.
Effective as of Spring/Summer 2025
Related Programs
Corporate Communications (GDES 2135) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of GDES 2135 for the Spring/Summer 2026 term.
CRN 69272
Dates
Apr 13 - Jun 29 Loading
- CRN 69272
- $622.98 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 13 - Jun 29 | Mon | 18:00 - 21:15 | Online |
Duration
11 weeks
Instructor
Helen Eady
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. For subscription information, please visit: kb.bcit.ca/student/using-adobe-software-for-students-3588/ If you are taking Graphic design programs, here is the suggested order to take them. www.bcit.ca/files/business/pdf/flexible-learning-graphic-design-certificate-recommended-order-of-courses.pdf
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.