Course Overview
This course delves into the essential elements of brand identity, guiding students through the process of creating and maintaining a strong, cohesive brand. Students will explore how mission, vision, strategy, and unique selling points (USP) shape a brand’s identity, and how to effectively communicate these through visual messaging. The course covers foundational concepts of branding, including audience research, brand story development, logo design, typography, color theory, and visual consistency across various touchpoints. Through hands-on projects, students will develop a comprehensive brand identity for an organization and create a brand standards guide that ensures consistent application across business and marketing materials. Additionally, students will apply self-branding strategies, using their own personal identity to explore brand principles. The course emphasizes best practices in brand management and provides practical experience in crafting professional branding assets that align with business objectives and resonate with target audiences.
Credits
3.0
Domestic fees
$623.69
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Articulate the role of mission, vision, strategy, and unique selling points (USP) in creating a successful brand identity
- Identify and apply core branding terminology and visual messaging concepts to develop a consistent brand identity
- Conduct customer research and survey mapping to analyze brand-audience connections and improve brand positioning
- Communicate a brand’s message through a cohesive brand strategy, incorporating storytelling and visual metaphors
- Develop and design essential brand elements, including logos, typography, color palettes, and visual assets, to represent a brand’s identity effectively
- Create a comprehensive brand style guide that documents visual identity standards and ensures consistent application across touchpoints
- Apply best practices in brand identity creation and maintenance, including testing, refinement, and long-term asset management
- Develop self-branding strategies by applying brand identity principles to create a personal brand and visual identity
Effective as of Spring/Summer 2025
Related Programs
Brand Identity (GDES 2125) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
- Graphic Design and Interactive Media
Diploma Part-time
Course Offerings
Fall 2026
Below is one offering of GDES 2125 for the Fall 2026 term.
CRN 50141
Dates
Sep 09 - Dec 02 Loading
- CRN 50141
- $623.69 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 02 | Wed | 18:00 - 21:15 | Online |
Duration
11 weeks
Instructor
Colette Parras
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- No class Sept 30 or Nov 11. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. For subscription information, please visit: kb.bcit.ca/student/using-adobe-software-for-students-3588/. If you are taking Graphic design programs, here is the suggested order to take them. - www.bcit.ca/files/business/pdf/flexible-learning-graphic-design-certificate-recommended-order-of-courses.pdf
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.